Have you ever wondered what it takes to make videos that are memorable and emotive? Does it require oodles of cash? A huge team of videography experts? Not necessarily – although these things certainly don’t hurt!
What’s important is a thorough understanding of your target audience, a willingness to do something different when it comes to video, and a good network of ambassadors. Today, we’re looking at three brands outperforming their competition to see exactly what they do with video.