4 MIN TO READ Using B2B Marketing videos in your LinkedIn lead generation strategy is a great way to create brand awareness. But in order to reap these rewards, you have to know the right kinds of videos to make. Here are four great video creation tips to get the most out of LinkedIn for your company.
5 MIN TO READ Throughout this post, we’ll be examining several aspects of filming you can improve when you choose to make interview videos.
6 MIN TO READ In this guest post from G2, a business software and service review website, we explore how company culture can be a differentiating factor when using video to attract new hires. The best way to set your company apart in the recruiting marketplace is to highlight your company culture. Company culture can define the tone for your work environment and has…
6 MIN TO READ In this guest post by our friends at Flow Production and Post, a video production studio in NYC, learn how to create multiple videos from a single project to target different viewers. As you’ll see, this clever approach allows you to extract maximum value from your investment in video. You have probably heard it dozens of times by now: if…
6 MIN TO READ Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to be done properly to be effective. Testimonial videos that feel rote, generic, or coached aren’t going to inspire trust in your brand — quite the opposite. If you want to create testimonial videos that customers really listen to, you need to…
6 MIN TO READ The standards for business video are incredibly high. Any problems related to the audio, visuals, or post-production can derail the final product, leading to reduced viewer engagement and unhappy clients. This applies whether the content is destined to be a commercial, shared online, or for internal communications. For that reason, video production companies rely on freelancers with highly specialized skill…
5 MIN TO READ It’s no secret – video is everywhere! Brands are using video in new and exciting ways and enjoying unheard of results, like higher time on page, lower bounce rate, and jumps in SEO. But why? What is it about video that leads to higher engagement and interaction rates? It has a lot to do with human psychology. Video as a…
4 MIN TO READ It’s a hard truth that not every product is exciting. They might be incredibly necessary, they might even solve important problems, but at the end of the day, they are still… boring. However, that doesn’t mean the stories told about these products have to be boring. In fact, using video, you can demonstrate the exact opposite. The key to success…
