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Posts tagged with “ how to”

basic audio configurations for mic types
Sure, having the newest, cutting-edge audio equipment is always ideal. However, there are other ways to approach audio that won’t break your budget while still making a significant difference to your finished videos. For example, simply having the right setup for capturing sound can help avoid many common audio problems.

In this post, SproutVideo’s Head of Video Production, Nick LaClair, will go over the basics of capturing high-quality audio by showcasing three different kinds of mic configurations. Keep reading to learn the ins and outs of on-camera mics, lavaliers, and boom mics, and when to use them depending on what you’re shooting.

indoor office video shoot setup

It’s one thing to shoot a video in a studio where you have total control over the lighting setup. It’s quite another to shoot in a typical office environment, with a mix of natural and artificial light sources.

In this episode of our How to Video series, we’re focusing on how to successfully craft indoor environmental lighting to achieve a beautiful end result. This particular tutorial builds on skills we covered in our previous episodes on video interview lighting, and studio lighting.

Whether you have a lot of lighting gear, or just a bright window in a cool space, this guide will help ensure your subjects look their best on camera in an office setting.

Perfect Studio Video Lighting Tutorial

Ever wonder how the pros manage to get that perfect, glow-y lighting when filming in a studio? You’re about to find out.

In this episode of our How To Video series, we cover best practices for studio lighting. Our video tutorial walks you through the equipment to use, and exactly how to position your different lights to get the best results. Keep reading for our illuminating tips on three-point studio lighting.

interview lighting video tutorial

In this episode of our How To Video series, learn how to recreate soft, natural, and flattering lighting for a classic interview setup, and banish dark shadows for good! We’ll cover the tools you need, as well as how to determine when the lighting is just right.

Keeping reading and watch the video below to gain new expertise in this fundamental lighting scenario. 

real estate video

Let’s face it, most real estate videos are boring. We’ve got news for all you realtors – they don’t have to be! It’s time to move beyond shooting a virtual tour of the house.

To produce high quality, engaging real estate videos, you don’t need to be a video expert and you certainly don’t need to hire a team of professionals. With this guide, some basic equipment, and lots of enthusiasm, you can do it yourself.

In this post, we’ll show you how to make videos that will help sell your properties faster than ever. We’ll share tips on how to use emotion and humor effectively, explore the surrounding environment, and livestreaming.

silent video

Hands up anyone who’s ever watched a video online, only to be startled when the sound starts blasting out around the office or train? Thought so! That’s why so many of us prefer to watch silent videos, whether we’re taking a quick break from work, using public transport, or trying to keep things quiet so the baby doesn’t wake!

In this post, we share actionable tips on producing great content for the silent screen. We’ll take a look at the very best silent videos online and discuss how the brands got it right.

drive online sales with self-service video

Do you know the perfect way to lose an online sale? Forcing your customer to stop the purchase process to phone or email your company to ask a question. Creating a comprehensive, video-based self-service process will ensure customers are equipped with all the information they need to make a purchase decision.

Additionally, it’s important to continue to provide outstanding customer service after customers buy. Video support that answers questions quickly and accurately will help turn new customers into repeat customers.

In this blog, we set out the six most important types of videos you need to provide clear, easy to follow online support for potential buyers as well as recent customers.

video rant

Bottling everything up never did anyone any good! Releasing your feelings on video is not only cathartic, it makes for an authentic video that tells your followers exactly what you’re all about.

But, you don’t want to come across as someone with anger issues! There’s a fine line between letting people know what you’re really thinking, and oversharing, or offending.

In this post, you’ll learn how to share your feelings on camera (the legally safe way), dress the set, and engage with viewers.

video marketing lessons from bakeries

Almost 65 percent of people eat dessert at least once a week. The baking industry is worth $311 billion across the US.That’s great news for bakery owners!

There are two ways of looking at this: customers are prepared to spend money on sweet treats; and there’s a huge amount of competition for artisan bakers. Setting yourself apart from other businesses – indie and major baked good suppliers – is more important than ever.

An engaging video marketing strategy will encourage buyers to call into your bakery on a regular basis, for everything from fresh bread, to special celebration cakes. You don’t have to hire a video production company to action these ideas – they’re either low-cost or no-cost, and are easy to produce. Let’s get started!

how to make authentic videos

Authenticity is frequently cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an ‘authentic’ video, or how to make authentic videos.

Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they’re usually more compelling.

In this post, we’re going to look at the most authentic type of video marketing campaigns – those featuring real customers. We look at how to recruit the right ‘real’ people, and how to get the best out of them.

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