{"id":1014,"date":"2017-12-26T13:55:27","date_gmt":"2017-12-26T18:55:27","guid":{"rendered":"http:\/\/52.90.43.4\/?p=1014"},"modified":"2020-07-27T16:29:15","modified_gmt":"2020-07-27T20:29:15","slug":"2017-holiday-marketing-videos-get-emotional","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/2017-holiday-marketing-videos-get-emotional.html","title":{"rendered":"The Best Holiday Marketing Videos Get Emotional"},"content":{"rendered":"

We are in the thick of the holiday season, and as usual, emotions are running high. Whether it’s stress, joy, comfort, or nostalgia, it can feel like a bit of a rollercoaster. <\/span><\/p>\n

As it turns out, almost all of these emotions are reflected in this year’s crop of holiday car commercials. Not content to show off a shiny car with a bow on it, different manufacturers tested out different holiday emotions to see which might strike a chord with viewers.<\/p>\n

In this post, we discuss why this approach might work, and look at the range of emotions being explored in these ads. We’ll wrap it up in a neat package with key takeaways for your next video campaign.<\/p>\n

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Why Emotions Work<\/h2>\n

Emotions are key to motivating viewers<\/a> to take an action, whether it’s share, comment, or buy.\u00a0It doesn\u2019t really matter what time of year it is. <\/span><\/p>\n

The holidays are a\u00a0particularly emotionally charged time of year. It’s no wonder so many marketers try to tap into those holiday feelings.<\/span><\/p>\n

Video marketing is the most effective way to do that. Why? Because video allows you to tell stories with heightened drama and emotional cues. <\/span><\/p>\n

Unlike writing, there is no need to spend a lot of time addressing every important detail because that is done via context in videos. This context<\/a> is found in every detail of your video: the people you feature, the music and sound effects you use, the background scenery, etc. <\/span><\/p>\n

We looked at car commercials for this particular analysis of holiday emotions in video because these manufacturers have big budgets to play with, and big ticket items to sell. How did they try to stand out in a crowded market? Did it work?<\/span><\/p>\n

Let\u2019s break it down!<\/span><\/p>\n

1. Stress<\/h3>\n

Stress. It\u2019s normal, and everyone is familiar with the holiday variety. What should you get your mother-in-law? How are you going to fit 27 people at your dining room table for dinner? Where can you find the season\u2019s hottest toy for little Chelsea? What can you get your grandpa, the man who has everything? Oh, and how are you going to pay for all of this?!<\/p>\n

It may be the hap-happiest season<\/a> of all. But, it doesn\u2019t come without a little (or a lot) of extra stress for most people.<\/p>\n