{"id":10321,"date":"2023-07-11T15:26:09","date_gmt":"2023-07-11T19:26:09","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=10321"},"modified":"2025-03-12T14:35:19","modified_gmt":"2025-03-12T18:35:19","slug":"video-increase-sales","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/video-increase-sales.html","title":{"rendered":"Strategic Guide to Increasing Sales with Video + Examples"},"content":{"rendered":"\n

The best businesses work to create impressive customer experiences that lead to satisfied new leads. Yet increasing sales requires retaining customers as much as converting new ones, with 80% of future profits coming from 20% of current customers<\/a>.<\/p>\n\n\n\n

To this end, companies rely on video to increase sales more than any other format<\/a>. In fact, 80% of marketers credit video for directly increasing sales<\/a>. <\/p>\n\n\n\n

Video is effective because it builds emotional connections. Emotional connections generate a 306% higher lifetime value<\/a> over satisfied customers. There is no easier way to break through the noise than with a sincere or humorous moment that lightens viewers\u2019 hearts. <\/p>\n\n\n\n

This article covers how to use video at every stage of your sales process. So no matter where or how someone engages with your company, they receive the value your business offers. <\/p>\n\n\n\n

Benefits of Video in the Sales Process<\/h2>\n\n\n\n

Weaving video into your customer experience yields benefits for both the consumer and the company. Here are a few ways video helps move leads toward conversion and retention. <\/p>\n\n\n\n

Jump-Start Discovery & Consideration <\/h3>\n\n\n\n

Videos are easy content to digest. If someone discovers your brand or product and likes what they find, a library of video content makes it easy for them to learn more and become invested in obtaining your product or service. <\/p>\n\n\n\n

Supplement Your Customer Journey<\/h3>\n\n\n\n

No sales process is one hundred percent linear. Planning the customer journey is essential for good marketing, but the goal is to meet people where they are. In this case, that might be social media, their email inbox, your website, or a Google search.<\/p>\n\n\n\n

Foster Trust & Showcase Values<\/h3>\n\n\n\n

Video is a powerful storytelling medium. Tell the story of your company. Share its greater \u201cwhy\u201d with those you intend to serve. Or showcase how your products and services improve people\u2019s lives. By uplifting your company\u2019s mission, you create an opportunity for viewers to emotionally connect with your brand in a meaningful way. <\/p>\n\n\n\n

Save Time for Customer Support & Sales<\/h3>\n\n\n\n

Knowledge bases and support documents have become commonplace, especially with enterprises. But text-only resources can quickly become overwhelming for someone already frustrated with a roadblock. Video for customer service<\/a> provides visual, step-by-step solutions to specific questions and common hurdles. <\/p>\n\n\n\n

Elevate Your Brand<\/h3>\n\n\n\n

It doesn\u2019t take much to create a professional website with the plethora of online platforms available. Presenting a business that consumers can trust is often found in the details, like consistent branding, good grammar, and responsive support. But another way to quickly elevate a brand is with a high-quality sales video. The video acts as an introduction to your brand. And a well-made video can quickly establish a baseline level of trust with the consumer. <\/p>\n\n\n\n

How to Use Video to Increase Sales<\/h2>\n\n\n\n

A video that is valuable to consumers in the awareness phase usually doesn\u2019t translate to retention. Instead, create sales videos that cater to various stages of the sales process. This strategic and valuable content will move your target audience closer to conversion. <\/p>\n\n\n\n

Showcase the Value of Your Products <\/h3>\n\n\n\n

Introduce leads to the value of your company and its products or services. This might include product demos, explainer videos, and brand stories to be used as advertisements, on social media, and embedded on your website. <\/p>\n\n\n\n

Create Value in Your Niche <\/h3>\n\n\n\n

Produce value for your ideal audience. The tried-and-true way to garner trust and build loyalty is by providing valuable information that makes customers\u2019 lives easier. Create helpful information on topics relevant to your industry; this will naturally lend to strong customer relationships. <\/p>\n\n\n\n

Entice Leads with Inside Information<\/h3>\n\n\n\n

Provide an in-depth look into your products and services. Give leads a peak behind the curtain to stoke interest and promote continued engagement with the brand. This encourages super-fans to congregate around your products and services. If your business can ignite customer passion, your brand awareness will rapidly increase by word of mouth. <\/p>\n\n\n\n

Boost Email Open Rates<\/h3>\n\n\n\n

Email marketing remains one of the most cost-effective ways<\/a> to convert leads into buyers and maintain contact with loyal ones. Encourage engagement by incorporating video in your email campaigns<\/a>, then use video analytics to evaluate success. Just using the word \u201cvideo\u201d in email subject lines can increase open rates by 6%<\/a>. <\/p>\n\n\n\n

Personalized Support Messages<\/h3>\n\n\n\n

Allow your support team to offer snippets of value, provide a moment of validation, or offer their opinion on best practices. Video provides the opportunity to provide personalized value in short video responses, without replacing text-based support. These should be supplemental, allowing the customer to choose whether to engage with the video or quickly solve their issue via text. <\/p>\n\n\n\n

Types of Sales Videos (with Examples)<\/h2>\n\n\n\n

The goal of any sales video is to move prospects further down your sales funnel<\/a>. Any video created to improve the customer journey can be considered a sales video.<\/p>\n\n\n\n

Product Demos<\/h3>\n\n\n\n

Product demos provide the experience of using or handling a product. They highlight standout features and the unique value propositions your product or service offers. Product demos are used throughout the sales process and can be valuable for generating awareness just as much as converting an interested consumer into a buyer. <\/p>\n\n\n\n

Sony Headphones<\/h4>\n\n\n\n
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