{"id":1037,"date":"2018-01-23T16:41:33","date_gmt":"2018-01-23T21:41:33","guid":{"rendered":"http:\/\/52.90.43.4\/?p=1037"},"modified":"2022-01-27T14:05:09","modified_gmt":"2022-01-27T19:05:09","slug":"produce-high-quality-animated-videos-business","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html","title":{"rendered":"How to Produce High-Quality Animated Videos for Business"},"content":{"rendered":"<p><em>In this guest post from Yum Yum Videos, an <a href=\"https:\/\/www.yumyumvideos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">explainer video production company<\/a>, learn the secrets of how they produce compelling animated videos.<\/em><\/p>\n<p>How can you produce a high-quality animated video? Is it magic? Is it luck?<\/p>\n<p>Of course not. There are many factors that need to be addressed to end up with an appealing and effective\u00a0animated video. Also, many professionals are involved in every stage of the process.<\/p>\n<p>From the pre-production\u00a0and crafting of the creating brief, all the way to the storyboard, voiceovers and animation, this guide will show you the ins and outs of the entire process.<\/p>\n<p>Here are the nine essential steps you need to take to make a high-quality animated video that communicates your brand\u2019s message in an engaging way. Let\u2019s take a look!<br \/>\n<!--more--><\/p>\n<h2>1. Pre-Production &amp; Creative Brief<\/h2>\n<p>A high-quality 90-second-long explainer video takes about seven weeks to complete, and there are several key steps involved in making it.<\/p>\n<p>Here&#8217;s a video overview of the process:<\/p>\n<p><iframe loading=\"lazy\" title=\"Explainer Video Production Process | Yum Yum Videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AhKVOw4tG4M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The first step is to create the creative brief, which is a document that sums up every important detail about your brand. This enables the <a href=\"https:\/\/sproutvideo.com\/blog\/five-questions-to-ask-before-selecting-a-video-production-company.html\" target=\"_blank\" rel=\"noopener noreferrer\">video production company\u00a0you&#8217;re working with<\/a> to fully understand what you need and how to deliver it correctly.<\/p>\n<p>This document should state how you want to position your brand in the market, who your competition is, and <a href=\"https:\/\/sproutvideo.com\/blog\/online-video-the-only-question-to-ask.html\" target=\"_blank\" rel=\"noopener noreferrer\">what your marketing goals are<\/a>. To craft your own, answer the following questions:<\/p>\n<ul>\n<li>Why do you want to make an animated video? What are you trying to achieve?<\/li>\n<li>Which actions do you want your audience to\u00a0take after they\u2019ve\u00a0seen your video?<\/li>\n<li>What message do you want them to remember long after they\u2019ve watched it?<\/li>\n<\/ul>\n<p>Other important details include stating the usual tone of your brand\u2019s communications, your slogan, and the type of visuals that characterize your brand.<\/p>\n<p>All of this will help the video production team fully understand your brand. Then, they\u2019ll be able to create an animated video that truly speaks to your audience, and that works perfectly for your marketing goals.<\/p>\n<h2>2. Script<\/h2>\n<p>After you\u2019ve wrapped up pre-production, it\u2019s time to create the script for your video. The script is the heart and spine of a high-quality animated video. It\u2019s really important to\u00a0get it right.<\/p>\n<p><a href=\"https:\/\/www.yumyumvideos.com\/write-explainer-video-script-free-ebook-wp\/\" target=\"_blank\" rel=\"noopener noreferrer\">A great script<\/a> usually follows a classic script structure, with <a href=\"https:\/\/sproutvideo.com\/blog\/8-script-writing-tips-for-online-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">a beginning, a middle and an end<\/a>. Each one of these three points should answer a simple question for your viewers: What? How? Why?<\/p>\n<p>It goes like this.<\/p>\n<ul>\n<li>Beginning (What?): In the beginning, your script has to explain what your audience\u2019s problem is. In this point, your story\u2019s focus should be on your target audience. It\u2019s not\u00a0time to talk about your brand just yet.<\/li>\n<li>Middle (How?): Now\u00a0you can start to talk about your company! Explain how with your products or services, your company is here to save the day.<\/li>\n<li>End (Why?): Now that your audience knows what the problem is and how they can solve it, it\u2019s time to end by telling them why they should choose your company over others. Explain why your product is better than the competition\u2019s, or truly unique.<\/li>\n<\/ul>\n<p>Your script should be focused on your target audience and their needs, and include a call-to-action. For more pointers on\u00a0writing a great script, read this article on <a href=\"https:\/\/sproutvideo.com\/blog\/the-secrets-of-storytelling-11-ingredients-for-better-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">the eleven secrets of storytelling<\/a>.<\/p>\n<h2>3. Storyboard<\/h2>\n<p>The storyboard describes every action and every visual aspect of the video. It indicates the camera shots and angles, transitions, and actions of the video. This is another key piece of the puzzle, because\u00a0the storyboard will determine how your video will be visualized before it is animated.<\/p>\n<p>To create a storyboard, you need three main elements:<\/p>\n<ul>\n<li>Frames: The frames are still images that show what is going to be seen in a specific moment of the video. With these frames, you\u2019ll be arranging the visual composition of the animated video.<\/li>\n<li>Descriptions: Under every frame, it\u2019s necessary to add a description of what\u2019s happening in that particular moment of the video. With this information, animators and illustrators will understand exactly what\u2019s happening in every scene.<\/li>\n<li>Voiceover: Under these elements, there is a space reserved for voiceover speech, laying out the words said by the voice actor in every scene.\u00a0This\u00a0also\u00a0serves to set\u00a0the timing for these scenes.<\/li>\n<\/ul>\n<p>Arrange all these elements in your storyboard, and you will have a complete map of your video. Here&#8217;s an example:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1046\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image1.png\" alt=\"Storyboard for animated videos\" width=\"1436\" height=\"467\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image1.png 1436w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image1-800x260.png 800w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image1-768x250.png 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image1-1200x390.png 1200w\" sizes=\"(max-width: 1436px) 100vw, 1436px\" \/><\/p>\n<p>For additional guidance, here&#8217;s a detailed walk-through of <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-make-better-business-video-with-storyboarding.html\" target=\"_blank\" rel=\"noopener noreferrer\">creating a storyboard<\/a>.<\/p>\n<h2>4. Styleframes<\/h2>\n<p>The creation of styleframes for your video\u00a0allows you to visualize the true quality and style of the animation in your video.<\/p>\n<p>The styleframes are high resolution still frames from your storyboard that will include end-quality characters and graphics, just like they will come out of the screen later. This will help you understand the real look and feel of your animated video.<\/p>\n<p>It also works as a way to evaluate the process in advance. Because the illustration and animation processes are very extensive, it\u2019s important to have this moment of evaluation of the video, in case there\u2019s need for any changes or feedback.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1048\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image3.png\" alt=\"Styleframes for animated videos\" width=\"892\" height=\"547\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image3.png 892w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image3-800x491.png 800w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/image3-768x471.png 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/p>\n<p>All the necessary improvements or changes have to be made during this stage, because when the production process moves forward, it becomes harder, more expensive, and time-consuming to make any changes. So, the styleframe works as a way to avoid delays during the animation phase.<\/p>\n<h2>5. Voiceover<\/h2>\n<p>A voice has the power to determine the tone of a whole video. Will you choose a friendly voice? Or it will be better for your brand to use a charming tone instead?<\/p>\n<p>It will also determine another very important thing: the final length of the recording will set the length of your animated video,\u00a0as well as\u00a0the rhythm of it.<\/p>\n<p>So, because of its importance, you should keep in mind how crucial it is to select <a href=\"https:\/\/www.voices.com\/blog\/7-reasons-why-selecting-the-right-video-voice-over-is-crucial\/\" target=\"_blank\" rel=\"noopener noreferrer\">the correct video voiceover<\/a>. Voiceovers expose the quality of your video. It\u2019s not the same to have a voice note recorded on an iPhone, than to have a professional voice actor recorded in a studio with the right microphones.<\/p>\n<p>And your viewers will tell &#8212; a <a href=\"https:\/\/sproutvideo.com\/blog\/seven-voiceover-trends-make-break-explainer-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">high-quality voiceover<\/a> is a big step in having a high-quality animated video.<\/p>\n<p>So, your voiceover should be:<\/p>\n<ul>\n<li>A professional human being. Forget everything about artificial software voiceovers, unless you\u2019re targeting your video to robots (and even if you are, only a good voice actor will give your video the right feeling and personality; so sorry, robots).<\/li>\n<li>A native speaker (from the country you\u2019re targeting), which will help your audience feel more comfortable and receptive to your message.<\/li>\n<\/ul>\n<p>For example, this is an animated video made specifically for a UK audience:<\/p>\n<p><iframe loading=\"lazy\" title=\"Triggermail | Explainer Video by Yum Yum Videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N0tS-1EuVpk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>And this one is made for a US audience:<\/p>\n<p><iframe loading=\"lazy\" title=\"I&#039;m Here (Mobile App) | Explainer Video by Yum Yum Videos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IFOOhS62h64?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>If you don&#8217;t quite have the budget for a professional voice actor, never fear.\u00a0Use these\u00a0<a href=\"https:\/\/sproutvideo.com\/blog\/how-to-create-a-professional-voiceover-on-the-cheap.html\" target=\"_blank\" rel=\"noopener noreferrer\">cost-effective ways\u00a0to produce a high quality voiceover<\/a>\u00a0instead.<\/p>\n<h2>6. Illustration<\/h2>\n<p>In this stage of the animated video production process, it\u2019s time for the illustrators to shine. They will create every graphic element that will be in the final video, including characters, backgrounds, charts and typography.<\/p>\n<p>Animating these illustrations comes at a later stage. For now, your professional illustrators are creating every graphic element, depending on the style of animation that you\u2019re after (Whiteboard Video, Motion Graphics Video, Cartoon Animated Video, etc).<\/p>\n<p>To get an idea of the different styles available, here is a brief video overview:<\/p>\n<p><iframe loading=\"lazy\" title=\"What is the best explainer video style for your business?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dp3NK7TMMzw?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>To achieve high-quality illustrations, my advice is the same as with the voiceover (and also every other stage of the process). Work with experienced, professional illustrators.<\/p>\n<h2>7. Animation<\/h2>\n<p>We\u2019ve arrived! Welcome to the animation stage of the production process.<\/p>\n<p>To say that animation is important would be an understatement. Of course it is important, because it\u2019s in this stage when every graphic element and character will come to life.<\/p>\n<p>Animation is actually the most work-intensive part of the process. It\u2019s really demanding for the simple reason that it brings the characters to life. In this stage, your team of professional animators will take all the elements (illustration, voiceover, storyboard\u2026) and import it to specialized animation programs.<\/p>\n<p>Like with illustrators, there are many types of animators that specialize in different styles and aspects of the job. It\u2019s important that you find the right professional team specialized in what you need.<\/p>\n<h2>8. Music and Sound-FX<\/h2>\n<p>After the animation process is done, and the voiceover is integrated, it\u2019s time to add another layer of sound: music and sound effects. This is the final part of the process, and it\u2019s what will make the difference between a dull video, and one that pops up and attracts people\u2019s attention.<\/p>\n<p>Background music adds an emotional effect to the story, and will reinforce the power of the message that you\u2019re communicating.<\/p>\n<h2>9. The Wrap Up<\/h2>\n<p>Now that your animated marketing video is done, you&#8217;re ready to export the final cut, and share it. There are a lot of video formats, but MP4 is by far the\u00a0most popular because\u00a0it allows for small file sizes\u00a0and high quality. In fact,\u00a0SproutVideo <a href=\"https:\/\/sproutvideo.com\/help\/articles\/33-video_compression_guidelines\" target=\"_blank\" rel=\"noopener noreferrer\">recommends using this video format<\/a>.<\/p>\n<p>After you\u2019ve exported your video in the desired format, you\u2019re ready to share! Think back to your goals for this campaign. Where does it make sense to publish your video according to those goals?<\/p>\n<ul>\n<li>If you want to convert prospective buyers, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/16-how_do_i_embed_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">your website<\/a> is likely a great home for your video.<\/li>\n<li>If you want to gain more reach and brand exposure, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/113-how_to_enable_social_sharing_options_within_the_player\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> might be your top choice.<\/li>\n<li>For informing existing customers, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/106-how_to_generate_or_customize_an_email_embed_code\" target=\"_blank\" rel=\"noopener noreferrer\">emails<\/a>, blog posts, or presentations might be your best options.<\/li>\n<\/ul>\n<p>Wherever you decide to share your video, it&#8217;s important <a href=\"https:\/\/sproutvideo.com\/blog\/determine-efficacy-companys-b2b-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">to track its performance<\/a>. That way, you will be able to improve your content over time because you&#8217;ll know what works best.<\/p>\n<h2>Summary<\/h2>\n<p>So, that\u2019s how high-quality animated videos are produced! Remember: in order to meet all your marketing goals and fully address the needs of your audience, your video must be completely customized to your brand.<\/p>\n<p>This is something to keep in mind for every step of the process. From the start, your creative brief should state your brand\u2019s goals and your target audience. It should also list all the things that you\u2019re trying to achieve with your animated marketing video. By focusing on these details at the beginning of the process, your video will\u00a0be aligned with the rest of your brand\u2019s communications.<\/p>\n<p>By\u00a0crafting your video specifically for your target audience, it will speak to your viewers on a personal level.\u00a0As we have seen elsewhere, <a href=\"https:\/\/sproutvideo.com\/blog\/2017-holiday-marketing-videos-get-emotional.html\" target=\"_blank\" rel=\"noopener noreferrer\">a personal connection is key to winning sales<\/a> and repeat customers.<\/p>\n<hr \/>\n<p>There you have it! Now you\u2019re ready to produce the best animated videos for your brand! Questions? Please ask in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can you produce a high-quality animated video? Is it magic? Is it luck? Of course not. There are many factors that need to be addressed to end up with an appealing and effective\u00a0animated video. Also, many&#8230;<\/p>\n","protected":false},"author":18,"featured_media":4486,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26,41],"tags":[],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Produce High-Quality Animated Videos for Business | SproutVideo<\/title>\n<meta name=\"description\" content=\"In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Produce High-Quality Animated Videos for Business | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. How can\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-23T21:41:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T19:05:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/Blog_012318.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"V\u00edctor Blasco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/Blog_012318.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2018\/01\/Blog_012318.jpg\",\"width\":1320,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html\",\"name\":\"How to Produce High-Quality Animated Videos for Business | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/produce-high-quality-animated-videos-business.html#primaryimage\"},\"datePublished\":\"2018-01-23T21:41:33+00:00\",\"dateModified\":\"2022-01-27T19:05:09+00:00\",\"description\":\"In this guest post from Yum Yum Videos, an explainer video production company, learn the secrets of how they produce compelling animated videos. 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