Most email clients do not support video playback within emails. However, you can strategically embed videos in your email campaigns by sharing a thumbnail with link to your video landing page.<\/p>\n\n\n\n
Even without video, email marketing earns an average of $36 per $1 spent<\/a> across industries. But add video? Click-through engagement triples<\/strong><\/a>. To leverage the power of both, we asked marketing experts and business owners to share their tips. <\/p>\n\n\n\n Use this short guide to fuse the power of video and email for seamless delivery, higher click-throughs, and results you can scale.<\/p>\n\n\n\n Do not directly share a video file in an email<\/strong>. Most email clients do not support video playback within emails because of potential security risks (such as phishing scams) and slow email loading times due to large video files. <\/p>\n\n\n\n “Many email clients don’t fully support embedded videos, which can lead to deliverability issues, slow load times, or playback failures. A well-designed thumbnail grabs attention and encourages recipients to click without risking technical hiccups.” <\/p>Linn Atiyeh<\/a>, CEO, Bemana<\/a><\/span><\/strong><\/cite><\/blockquote>\n\n\n\n Share a thumbnail preview (whether static or animated) that links to your landing page or website<\/strong>. This approach allows you to insert a video into your email campaign while providing a superior user experience. <\/p>\n\n\n\n “Instead of embedding the video directly, we used a thumbnail with a play button that linked to the video on our website. This not only preserved the design of the email but also funneled traffic to a landing page where users could take immediate action.<\/strong>” <\/p>Alexsandr Borkin<\/a>, Co-Founder, Coastline Gutter Pro<\/a><\/span><\/strong><\/cite><\/blockquote>\n\n\n\n You can also create a branded experience, share videos securely, and track engagement insights by integrating a video host with your email marketing platform<\/a>. <\/p>\n\n\n\n Regardless of the method you use, the video thumbnail in your email will direct traffic to the landing page where your video resides<\/strong>.<\/p>\n\n\n\nThe Do\u2019s & Don\u2019ts Of Embedding Video In Email<\/h2>\n\n\n\n
What Not To Do<\/h3>\n\n\n\n
What To Do Instead<\/h3>\n\n\n\n
3 Ways To Embed Video In Email Marketing Campaigns<\/h2>\n\n\n\n
1. Animated GIF Preview As Video Teaser<\/h3>\n\n\n\n