{"id":13649,"date":"2025-05-19T18:18:11","date_gmt":"2025-05-19T22:18:11","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=13649"},"modified":"2025-06-20T18:04:13","modified_gmt":"2025-06-20T22:04:13","slug":"customizable-video-player","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html","title":{"rendered":"Customizable Video Player: 11 Ways To Boost Branding &#038; Conversions"},"content":{"rendered":"\n<p><strong><strong>Customizable video players amplify<\/strong> <\/strong>brand recognition, spark viewer interaction, and give you control of the viewing experience\u2014fueling conversions.<\/p>\n\n\n\n<p>We asked business owners, designers, and marketers how to leverage customizable video players; they shared <strong>real-world gains with examples you can replicate<\/strong>.&nbsp;<\/p>\n\n\n\n<p>When swapping out generic for customized video players:&nbsp;&nbsp;<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.webyansh.com\/\">Webyansh<\/a><strong> increased watch times by 34% <\/strong>and <strong>demo requests by 18%<\/strong>.<\/li><li><a href=\"https:\/\/www.fetchfunnel.com\/\">Fetch &amp; Funnel<\/a> <strong>increased watch times by 22%<\/strong> and <strong>conversion rates by 18%<\/strong>.<\/li><li><a href=\"https:\/\/cleartailmarketing.com\/\">Cleartail Marketing<\/a> <strong>increased watch times by 34%<\/strong> and <strong>conversion rates by 21%<\/strong>.<\/li><\/ul>\n\n\n\n<p>Discover plug\u2011and\u2011play customizations you can add in seconds. Use this guide to infuse your video player with your brand\u2019s DNA and propel prospects straight to conversion.<\/p>\n\n\n\n<h2>Out-Of-The-Box Custom Video Player Example<\/h2>\n\n\n\n<p>Let\u2019s begin with an example of a customized video player that uses zero coding.<\/p>\n\n\n\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe class=\"sproutvideo-player\" style=\"position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Video Player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/d391dbb91e1ae5c75a\/c9c866ca55ce4e0d?playerColor=9f2e90&amp;volumeControl=false&amp;fullscreenButton=false&amp;settingsButton=false&amp;postrollText=Amplify%20your%20brand.%20Start%20free%20for%2030%20days%2C%20no%20credit%20card%20required&amp;postrollUrl=https%3A%2F%2Fsproutvideo.com%2Fsignup&amp;postrollFontSize=34&amp;postrollFontColor=ffffff&amp;postrollBgColor=092b23&amp;postrollTarget=_blank&amp;postrollReplay=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<p>Note the <a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#change-the-player-colors-and-select-a-theme\" target=\"_blank\" rel=\"noreferrer noopener\">custom player color<\/a>, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#change-the-visible-player-controls\" target=\"_blank\" rel=\"noreferrer noopener\">hidden player controls<\/a>, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">clickable call-to-action overlay<\/a> during the video, and an <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noreferrer noopener\">end screen with hyperlinked CTA<\/a>.&nbsp;<\/p>\n\n\n\n<p>Next, learn more about these features and how to elevate your experience even further.<\/p>\n\n\n\n<h2>11 Ways To Customize Your Video Player<\/h2>\n\n\n\n<p>Click any feature in the chart below to see more details and setup instructions.<\/p>\n\n\n\n<figure class=\"wp-block-table\">\n<table class=\"my-table\" style=\"border: 1px solid #e7e7e7; border-collapse: collapse; width: 100%;\">\n<tbody>\n<tr style=\"background-color: #c5d57e;\">\n<td style=\"font-size: 1.12em; font-weight: bold; padding: 12px;\"><strong>Customization<\/strong><\/td>\n<td style=\"font-size: 1.12em; font-weight: bold; padding: 12px;\"><strong>Why It&#8217;s Done<\/strong><\/td>\n<td style=\"font-size: 1.12em; font-weight: bold; padding: 12px;\"><strong>Difficulty \u2193<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#color-theme\"><strong>Color Theme<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Match player colors to your brand\u2019s look and feel.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#thumbnail-image\"><strong>Thumbnail (Start Screen)<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Set a thumbnail image to capture interest before play.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#player-controls-visibility\"><strong>Player Controls Visibility<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Show, hide, or simplify video player control options.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#player-size-and-responsiveness\"><strong>Player Size &amp; Responsiveness<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Adjust player dimensions or allow automatic resizing for screens.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#end-screen-customization\"><strong>End-screen Customization<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Customize what viewers see or do after the video ends.&nbsp;<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#cta-overlay\"><strong>CTA Overlay<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Direct viewer actions by triggering CTAs during high-engagement moments.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#in-player-lead-capture\"><strong>In-Player Lead Capture<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Gate your video to capture lead contact information before viewing.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#in-player-video-sharing\"><strong>In-Player Video Sharing<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Allow in-player social media sharing while viewers watch.&nbsp;<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#playback-behavior\"><strong>Playback Behavior<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Set the video to play automatically or in a loop.<\/td>\n<td style=\"padding: 12px;\">Easy<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#custom-embed-parameters\"><strong>Custom Embed Parameters<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Add additional customizations to your video player with iframe parameters.&nbsp;<\/td>\n<td style=\"padding: 12px;\">Intermediate<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px;\"><a href=\"#fully-custom-video-player\"><strong>Fully Custom Video Player<\/strong><\/a><\/td>\n<td style=\"padding: 12px;\">Build a player from scratch for total design and control.<\/td>\n<td style=\"padding: 12px;\">Advanced<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n\n\n<h3 id=\"color-theme\">1. Color Theme<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"547\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Color-Theme-1-1200x547.png\" alt=\"\" class=\"wp-image-13729\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Color-Theme-1-1200x547.png 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Color-Theme-1-768x350.png 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Color-Theme-1.png 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Select a custom color to integrate your video player with your webpage and branding. The color is used for the play button, seek bar, and CTA overlay (if one exists).<\/p>\n\n\n\n<p>Color reinforces brand recognition in external marketing videos. But custom colors can also be used for internal videos to represent different categories or courses.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, a coding education company uses color to represent course levels. The beginner\u2019s course uses yellow for the webpage (CTA buttons, link colors, etc) and video player to distinguish it from other offerings in the video portal.<\/p>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Use Color for Cohesion<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cWhen redesigning video experiences for a luxury retail client, we replaced the default player&#8217;s generic blue progress bar and controls with elements matching their signature burgundy brand color. This subtle alignment with their overall visual identity created cohesion across the customer journey.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/aaronwhittakerthrive\/\" target=\"_blank\" rel=\"noopener\">Aaron Whittaker<\/a>, VP of Demand Gen &amp; Marketing, <a href=\"https:\/\/thriveagency.com\/\" target=\"_blank\" rel=\"noopener\">Thrive Digital Marketing Agency<\/a><\/p>\n<\/div>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p><a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#change-the-player-colors-and-select-a-theme\" target=\"_blank\" rel=\"noreferrer noopener\">Customize the embed code<\/a> to change the video player color. You can <a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#saving-time-with-presets\" target=\"_blank\" rel=\"noreferrer noopener\">save embed code presets<\/a> to reuse the same customizations easily.<\/p>\n\n\n\n<p>To change the video player color for <a href=\"https:\/\/sproutvideo.com\/help\/articles\/75-overview_of_video_websites_and_landing_pages\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo-hosted websites and landing pages<\/a>, simply change <a href=\"https:\/\/sproutvideo.com\/help\/articles\/84-how_to_change_your_player_and_page_colors_on_the_video_website\" target=\"_blank\" rel=\"noreferrer noopener\">your video website settings<\/a>.&nbsp;<\/p>\n\n\n\n<h3 id=\"thumbnail-image\">2. Thumbnail Image<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"547\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Poster-Frame-1-1200x547.png\" alt=\"\" class=\"wp-image-13730\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Poster-Frame-1-1200x547.png 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Poster-Frame-1-768x350.png 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Poster-Frame-1.png 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Video <a href=\"https:\/\/sproutvideo.com\/help\/articles\/52-what_is_a_poster_frame\" target=\"_blank\" rel=\"noreferrer noopener\">poster frames<\/a> (thumbnails) take up much of the video player\u2019s real estate. Use this space to reinforce your brand aesthetic and set viewer expectations with consistent design.<\/p>\n\n\n\n<p><strong>For example<\/strong>, we published multiple episodes in <a href=\"https:\/\/businessvideoplaybook.vids.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo\u2019s Business Video Playbook<\/a> series, each covering how to grow a business with video. While thumbnails vary, a consistent template, style, and color scheme keeps the look professional and easy to recognize.<\/p>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Develop A Signature Style<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cCustom thumbnail frameworks represent a significantly underutilized branding opportunity. Develop a signature thumbnail style with consistent typography placement, branded overlays, or unique composition patterns to create immediate recognition even before viewers hit play.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/allyson-dizon-526746351\/\" target=\"_blank\" rel=\"noopener\">Allyson Dizon<\/a>, Community Marketing Manager, <a href=\"https:\/\/affordableurns.com.au\/\" target=\"_blank\" rel=\"noopener\">Affordable Urns<\/a><\/p>\n<\/div>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>On the SproutVideo platform, you can <a href=\"https:\/\/sproutvideo.com\/help\/articles\/53-how_to_change_the_poster_frame_for_a_video_or_live_stream\" target=\"_blank\" rel=\"noreferrer noopener\">generate a poster frame from your video<\/a> (still or animated for up to 8 seconds) or upload a still image, GIF, or MP4. You can also <a href=\"https:\/\/sproutvideo.com\/help\/articles\/222-how_to_access_your_video_files_and_assets\" target=\"_blank\" rel=\"noreferrer noopener\">download the poster frame<\/a> as a starting point for your thumbnail.&nbsp;<\/p>\n\n\n\n<h3 id=\"player-controls-visibility\">3. Player Controls Visibility&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>You\u2019re in control of the viewing experience. You can remove the:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Settings Button<\/strong>: Disable playback speed to lock in pacing and video resolution options so viewers watch at the best available resolution for their network speeds.<\/li><li><strong>Full-Screen Toggle<\/strong>: Prevent viewers from watching the video full-screen.<\/li><li><strong>Volume Slider<\/strong>: Maintain in-player video volume.&nbsp;<\/li><li><strong>Seek Bar<\/strong>: Prevent in-player timeline scrubbing (does not turn off arrow key navigation).<\/li><\/ul>\n\n\n\n<p><strong>For example<\/strong>, a company hosts internal compliance training that requires employees to take 125 hours of classes. It hides the Settings button to prevent rapid playback speeds. This helps employees absorb the material and ensures they meet the hourly compliance requirements.<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p><a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#change-the-visible-player-controls\" target=\"_blank\" rel=\"noreferrer noopener\">Customizing the video embed code<\/a> allows you to implement player controls&#8217; visibility. On <a href=\"https:\/\/sproutvideo.com\/help\/articles\/75-overview_of_video_websites_and_landing_pages\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo-hosted websites and landing pages<\/a>, simply change your <a href=\"https:\/\/sproutvideo.com\/help\/articles\/232-overview_of_video_website_settings#player-options-for-video-landing-pages#player-options-for-video-landing-pages\" target=\"_blank\" rel=\"noreferrer noopener\">video website settings<\/a>. Advanced users can also create custom controls with our <a href=\"https:\/\/sproutvideo.com\/help\/articles\/27-javascript_player_api\" target=\"_blank\" rel=\"noreferrer noopener\">JavaScript Player API<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"player-size-and-responsiveness\">4. Player Size &amp; Responsiveness<\/h3>\n\n\n\n<p>Set the size of your video player or turn on responsiveness so it automatically adjusts to your viewer\u2019s screen. We generally recommend enabling responsiveness (with specific exceptions) to ensure all viewers can play the video, regardless of their device.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, a company is attending a trade show. They plan to have multiple television screens that loop their company video. The videos need to display at exactly 800 x 450 pixels to ensure they fit perfectly within the monitor\u2019s frame. In this case, setting specific video dimensions is favorable to provide seamless playback.&nbsp;<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>Customize <a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video#change-the-player-size-or-make-it-responsive\" target=\"_blank\" rel=\"noreferrer noopener\">your video embed code<\/a> to set video player size or enable responsiveness.<\/p>\n\n\n\n<h3 id=\"end-screen-customization\">5. End-screen Customization&nbsp;<\/h3>\n\n\n\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe class=\"sproutvideo-player\" style=\"position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" title=\"Video Player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/d391dbbf101dedc05a\/f918ac8930c860af?playerColor=2c3be6&amp;postrollHtml=%0A%20%20%20%20%3Ciframe%0A%20%20%20%20%20%20id%3D%22JotFormIFrame-251315316161143%22%0A%20%20%20%20%20%20title%3D%22Whale%20Knowledge%20Quiz%22%0A%20%20%20%20%20%20onload%3D%22window.parent.scrollTo(0%2C0)%22%0A%20%20%20%20%20%20allowtransparency%3D%22true%22%0A%20%20%20%20%20%20allow%3D%22geolocation%3B%20microphone%3B%20camera%3B%20fullscreen%22%0A%20%20%20%20%20%20src%3D%22https%3A%2F%2Fform.jotform.com%2F251315316161143%22%0A%20%20%20%20%20%20frameborder%3D%220%22%0A%20%20%20%20%20%20style%3D%22min-width%3A100%25%3Bmax-width%3A100%25%3Bheight%3A539px%3Bborder%3Anone%3B%22%0A%20%20%20%20%20%20scrolling%3D%22no%22%0A%20%20%20%20%3E%0A%20%20%20%20%3C%2Fiframe%3E%0A%20%20%20%20%3Cscript%20src%3D%27https%3A%2F%2Fcdn.jotfor.ms%2Fs%2Fumd%2Flatest%2Ffor-form-embed-handler.js%27%3E%3C%2Fscript%3E%0A%20%20%20%20%3Cscript%3Ewindow.jotformEmbedHandler(%22iframe%5Bid%3D%27JotFormIFrame-251315316161143%27%5D%22%2C%20%22https%3A%2F%2Fform.jotform.com%2F%22)%3C%2Fscript%3E%0A%20%20%20&amp;postrollUrl=https%3A%2F%2Fwww.connercarey.com%2Fnewsletter%2F&amp;postrollFontSize=36&amp;postrollFontColor=2c3be6&amp;postrollBgColor=ffffff&amp;postrollTarget=_blank&amp;postrollReplay=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<p>Direct viewer action or add interactive elements with post-play end-screen customizations. After the video plays, you can prompt viewers to sign up for a demo, watch another video, or grab a downloadable resource. You can also use iframe HTML to embed quizzes, add an order form, and allow newsletter signups\u2014the possibilities are endless with minimal coding.<\/p>\n\n\n\n<p><strong>For example<\/strong>, a software company shares product walkthrough videos on its website. When the video ends, a demo sign\u2011up landing page appears right in the player, prompting viewers to take the next step.<\/p>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Create A Frictionless Path<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cFor our kitchen renovation client, we created end screens with &#8216;Schedule Your Free Estimate&#8217; buttons that matched their brand colors and typography. This simple change contributed to their 38% increase in quote requests by creating a frictionless path from watching to converting.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/carllefever\/\" target=\"_blank\" rel=\"noopener\">Carl Lefever<\/a>, Founder, <a href=\"https:\/\/improveandgrow.com\/\" target=\"_blank\" rel=\"noopener\">Improve &amp; Grow<\/a><\/p>\n<\/div>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>A custom post-play end-screen is an out-of-the-box SproutVideo feature that can be enabled when <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noreferrer noopener\">customizing your video\u2019s embed code<\/a>. You can keep it simple: choose colors and add hyperlinks with basic HTML to direct viewers to other videos or pages. Or, take it up a level using <a href=\"https:\/\/www.jotform.com\/form-templates\/?classic\" target=\"_blank\" rel=\"noreferrer noopener\">iframe HTML elements<\/a> to add in-player forms, quizzes, newsletter signups, and more.&nbsp;<\/p>\n\n\n\n<h3 id=\"cta-overlay\">6. CTA Overlay<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"581\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/In-Player-CTA-2-1200x581.png\" alt=\"\" class=\"wp-image-13733\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/In-Player-CTA-2-1200x581.png 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/In-Player-CTA-2-768x372.png 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/In-Player-CTA-2.png 1240w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Direct viewer action with in-player calls to action during the video. These pop-up overlays appear in the top\u2011right corner at the time you choose. Add your custom call to action text and a link to your chosen destination URL. CTA overlays also match the video player\u2019s color theme, reinforcing your branding during playback.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, a clothing line debuts its newest collection with a runway video. During the trench coat reveal, the company notices an engagement spike. To take advantage of this peak in viewer attention, they add a CTA to order the coat during this part of the video.&nbsp;<\/p>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Convert Captured Attention<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cI set up CTA so that midway through the video, a pop-up overlay appears with a short message and a link to the related product bundle. It matched the product&#8217;s color palette and had a simple hover animation.<\/p>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cBefore this, we were getting around 9% click-through on embedded video pages, mostly from static CTAs below the fold. After rolling out the overlays across three product pages [with video], the average jumped to 23% within three weeks.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/niecyisms\/\" target=\"_blank\" rel=\"noopener\">Denise Murray<\/a>, Marketing Manager, <a href=\"https:\/\/microdosemushrooms.com\/\" target=\"_blank\" rel=\"noopener\">Microdose Mushrooms<\/a><\/p>\n<\/div>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>For SproutVideo users, you can easily enable <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">in-player calls to action<\/a> in video settings. Once toggled on, the CTA is enabled, so there is no need to update the embed code. It will also appear if you share videos via <a href=\"https:\/\/sproutvideo.com\/help\/articles\/75-overview_of_video_websites_and_landing_pages\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo-hosted websites or landing pages<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"in-player-lead-capture\">7. In-Player Lead Capture<\/h3>\n\n\n\n<p>With lead capture forms, you can collect viewers\u2019 contact information in exchange for access to your video content. This form restricts access at the beginning of a video. However, you can also use playlists to <a href=\"https:\/\/sproutvideo.com\/blog\/video-lead-generation.html\" target=\"_blank\" rel=\"noreferrer noopener\">give before you gate<\/a>, which is the practice of offering value first to build trust before requiring opt-in for in-depth solutions.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, check out the two-video playlist below. The first video ends and seamlessly transitions to the second video, which requires opt-in via the lead capture form.<\/p>\n\n\n\n<div style=\"position: relative; height: 0; padding-bottom: 56.25%;\"><iframe class=\"sproutvideo-playlist\" style=\"position: absolute; width: 100%; height: 100%; left: 0; top: 0;\" src=\"https:\/\/videos.sproutvideo.com\/playlist\/bd9ed9bd171830\/a18eeeeaede34b42?layout=2&amp;player_qs=playerColor%3D4c78ae%26emailTopText%3DJoin%2520The%2520Business%2520Video%2520Playbook\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n\n\n\n<p><em><strong>Want To See More?<\/strong> <a href=\"https:\/\/sproutvideo.com\/blog\/video-based-learning-solutions.html\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the full episode (sans lead capture) here<\/a><\/em><\/p>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Experiment with Urgency<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cWe shared free advice on the most common inheritance pitfalls. Then, we placed a simple form before a video on resolving those issues through legal action.<\/p>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cThe form copy read, \u2018Want our team to review your case? Get a free consultation by sharing your email below.\u2019 By this point, the viewer had enough context to feel the urgency and relevance of taking the next step.<\/p>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cOur conversion rate rose by 40 percent compared to end-screen calls to action. On top of that, we gained over 200 new qualified leads in the first month.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/oliver-morrisey-83a0871b8\/\" target=\"_blank\" rel=\"noopener\">Oliver Morrisey<\/a>, Owner, Director, <a href=\"https:\/\/willdisputelawyersnsw.com.au\/\" target=\"_blank\" rel=\"noopener\">Empower Wills &amp; Estate Lawyers<\/a><\/p>\n<\/div>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>For SproutVideo users, an <a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-how_to_use_lead_capture_to_require_an_email_address_to_watch_your_videos\" target=\"_blank\" rel=\"noreferrer noopener\">in-player lead capture form<\/a> can be easily enabled and customized in video settings. To give before you gate, build a playlist with an ungated video followed by a gated video. When <a href=\"https:\/\/sproutvideo.com\/help\/articles\/70-how_to_customize_the_embed_code_for_a_playlist\" target=\"_blank\" rel=\"noreferrer noopener\">customizing the playlist embed code<\/a>, toggle on auto-advancing.&nbsp;<\/p>\n\n\n\n<p>You can also use lead capture forms and <a href=\"https:\/\/sproutvideo.com\/blog\/product-update-playlists-on-video-websites.html\" target=\"_blank\" rel=\"noreferrer noopener\">share playlists on SproutVideo-hosted websites and landing pages<\/a>.<\/p>\n\n\n\n<h3 id=\"in-player-video-sharing\">8. In-Player Video Sharing<\/h3>\n\n\n\n<p>Allow viewers to share your video on social media directly from the video player while watching. Viewers can select the sharing icon, choose a platform, and share your video without interrupting their experience.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, a music artist hosts a listening party for their debut album. They invite a few hundred people to their live stream party and encourage viewers to invite others to join. With social sharing turned on, viewers can share it to their feed without leaving the live show.&nbsp;<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>You can <a href=\"https:\/\/sproutvideo.com\/help\/articles\/113-how_to_enable_social_sharing_options_within_the_player\" target=\"_blank\" rel=\"noreferrer noopener\">turn on in-player social sharing<\/a> for individual videos or account-wide. Adding an <a href=\"https:\/\/sproutvideo.com\/help\/articles\/34-video_sitemaps_for_seo#embedded-url\" target=\"_blank\" rel=\"noreferrer noopener\">embedded (canonical) URL<\/a> to all videos with social sharing is important because this URL allows social media viewers to find their way back to your website.&nbsp;<\/p>\n\n\n\n<h3 id=\"playback-behavior\">9. Playback Behavior<\/h3>\n\n\n\n<p>Set your video to play and replay automatically. Marketers often use autoplay for videos embedded on landing pages to grab attention instantly. Looping a video can enhance engagement, particularly when used in a GIF-style format (<a href=\"https:\/\/sproutvideo.com\/blog\/top-10-things-we-launched-at-sproutvideo-in-2024.html\" target=\"_blank\" rel=\"noreferrer noopener\">as seen here<\/a>).<\/p>\n\n\n\n<p><strong>For example<\/strong>, a <a href=\"https:\/\/gopro.com\/en\/us\/\" target=\"_blank\" rel=\"noreferrer noopener\">sports camera company<\/a>&#8216;s homepage features a high-resolution video above the fold. The silent video autoplays and loops continuously to showcase the camera in contextual settings while extending the company\u2019s lifestyle branding.&nbsp;<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p><a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video\" target=\"_blank\" rel=\"noreferrer noopener\">Customize your video embed code<\/a> to toggle autoplay or looping. On <a href=\"https:\/\/sproutvideo.com\/help\/articles\/75-overview_of_video_websites_and_landing_pages\" target=\"_blank\" rel=\"noreferrer noopener\">SproutVideo-hosted websites and landing pages<\/a>, simply change your <a href=\"https:\/\/sproutvideo.com\/help\/articles\/232-overview_of_video_website_settings#player-options-for-video-landing-pages#player-options-for-video-landing-pages\" target=\"_blank\" rel=\"noreferrer noopener\">video website settings<\/a>. Most <a href=\"https:\/\/sproutvideo.com\/help\/articles\/161-why_are_some_autoplaying_videos_muted\" target=\"_blank\" rel=\"noreferrer noopener\">browsers do not support autoplay with sound<\/a>. However, videos will play with sound on browsers that allow it.&nbsp;<\/p>\n\n\n\n<h3 id=\"custom-embed-parameters\">10. Custom Embed Parameters<\/h3>\n\n\n\n<p>Using embed code parameters, you can change the video player&#8217;s appearance, feel, and behavior in even more ways.<\/p>\n\n\n\n<p>SproutVideo-specific examples include:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Volume<\/strong>: Launch the player at a specific volume.<\/li><li><strong>VTime<\/strong>: Start the video at a specific time instead of the beginning.<\/li><li><strong>CC<\/strong>: Automatically displays subtitles.<\/li><\/ul>\n\n\n\n<p>The customization features we\u2019ve covered up to this point are all out-of-the-box SproutVideo features. But you can manually add and combine embed code parameters for even more customization.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, an online course creator wants to see which students are most engaged. They add \u201cvemail\u201d parameters to their video embed codes, which allows them to <a href=\"https:\/\/sproutvideo.com\/help\/articles\/108-how_to_track_viewers_with_their_contact_information\" target=\"_blank\" rel=\"noreferrer noopener\">track the individual viewers by email address<\/a> in <a href=\"https:\/\/sproutvideo.com\/help\/articles\/32-video_engagement_metrics\" target=\"_blank\" rel=\"noreferrer noopener\">engagement metrics<\/a>.&nbsp;<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>With custom parameters and some HTML knowledge, you can add additional customizations to your embed code. <a href=\"https:\/\/sproutvideo.com\/help\/articles\/61-embed_code_parameters\" target=\"_blank\" rel=\"noreferrer noopener\">Explore the list of options and see detailed instructions here<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 id=\"fully-custom-video-player\">11. Fully Custom Video Player&nbsp;<\/h3>\n\n\n\n<p>Create your custom video player from scratch. Start with a stripped video player, then add your custom styling with HTML and CSS. This advanced option provides endless possibilities for creating your branded video player.&nbsp;<\/p>\n\n\n\n<p><strong>For example<\/strong>, a B2B SaaS company sells employee training software to enterprises. The company wants all its offerings to be white label, including the video player design. Therefore, it builds one from scratch to create a video player that businesses won\u2019t find anywhere else.<\/p>\n\n\n\n<h4>How To Implement with SproutVideo<\/h4>\n\n\n\n<p>This advanced option requires our <a href=\"https:\/\/sproutvideo.com\/help\/articles\/27-javascript_player_api\" target=\"_blank\" rel=\"noreferrer noopener\">JavaScript Player API<\/a> and the skills or assistance of a developer. You can also reference our resource on <a href=\"https:\/\/sproutvideo.com\/blog\/quick-and-dirty-custom-player-using-jquery-ui.html\" target=\"_blank\" rel=\"noreferrer noopener\">building a simple custom video player<\/a>.&nbsp;<\/p>\n\n\n\n<h2>Next Steps: Video Customizations Beyond The Player<\/h2>\n\n\n\n<div class=\"content-cta-with-button\">\n<h5>Determine Your Business Needs<\/h5>\n<p style=\"font-size: 1.8rem; font-style: italic; margin-top: 2rem; margin-bottom: 2rem;\">\u201cFor a law firm, the video player is also a compliance tool. We use automated subtitles for accessibility, secure hosting to protect client privacy, and a disclaimer overlay on sensitive content.\u201d<\/p>\n<p>\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/marcus-denning-6137643a\/\" target=\"_blank\" rel=\"noopener\">Marcus Denning<\/a>, Principal &amp; Senior Lawyer, <a href=\"https:\/\/www.mklawfirm.com.au\/\" target=\"_blank\" rel=\"noopener\">MK Law<\/a><\/p>\n<\/div>\n\n\n\n<p>A customized video player is just the beginning. Your business video experience may include additional features like <a href=\"https:\/\/sproutvideo.com\/blog\/product-update-automated-subtitles.html\" target=\"_blank\" rel=\"noreferrer noopener\">automated subtitles<\/a> for improved engagement, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/140-video_privacy_how_to_secure_and_protect_videos\" target=\"_blank\" rel=\"noreferrer noopener\">security measures<\/a> to protect content, and <a href=\"https:\/\/sproutvideo.com\/help\/categories\/11-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">analytics tracking<\/a> to improve performance. Explore the possibilities with our other resources:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/sproutvideo.com\/blog\/five-best-practices-for-sharing-corporate-video-securely.html\" target=\"_blank\" rel=\"noreferrer noopener\">Best Practices to Securely Share Corporate Video<\/a><\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/video-metrics-mastering-the-game.html\" target=\"_blank\" rel=\"noreferrer noopener\">5 Most Valuable Video Metrics to Measure Success<\/a><\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/private-video-hosting-platforms-vs-youtube.html\" target=\"_blank\" rel=\"noreferrer noopener\">7 Reasons Businesses Use Private Video Hosting Platforms vs YouTube<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Everything you need to grow your business with video.<\/strong>\n<p class=\"file-description\">Empower your ideas with private video hosting. SproutVideo includes everything you need to protect, improve, market, and share video content.<\/p>\n<p>With human-powered support and enterprise-grade tools for teams of all sizes, why wait? Try the platform completely free for 30 days. No commitment or credit card required.<\/p>\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Sign Up<i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">9<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the viewing experience\u2014fueling conversions. Discover plug\u2011and\u2011play customizations you can add in seconds. Use this guide to infuse your video player with your brand\u2019s DNA and propel prospects straight to conversion.<\/p>\n","protected":false},"author":40,"featured_media":13741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[22,28,39,287],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customizable Video Player: 11 Ways To Boost Branding &amp; Conversions<\/title>\n<meta name=\"description\" content=\"Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the experience\u2014fueling conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customizable Video Player: 11 Ways To Boost Branding &amp; Conversions\" \/>\n<meta property=\"og:description\" content=\"Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the experience\u2014fueling conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-19T22:18:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-20T22:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Blog_051925.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"743\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sproutvideo\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Conner Carey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Blog_051925.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Blog_051925.jpg\",\"width\":1320,\"height\":743,\"caption\":\"customizable video player\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html\",\"name\":\"Customizable Video Player: 11 Ways To Boost Branding & Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html#primaryimage\"},\"datePublished\":\"2025-05-19T22:18:11+00:00\",\"dateModified\":\"2025-06-20T22:04:13+00:00\",\"description\":\"Customizable video players amplify brand recognition, spark viewer interaction, and give you control of the experience\u2014fueling conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customizable Video Player: 11 Ways To Boost Branding &#038; 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