{"id":14383,"date":"2026-09-24T12:56:00","date_gmt":"2026-09-24T16:56:00","guid":{"rendered":"https:\/\/sproutvideo.com\/blog\/?p=14383"},"modified":"2026-09-24T13:06:06","modified_gmt":"2026-09-24T17:06:06","slug":"create-video-landing-pages-with-examples","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/create-video-landing-pages-with-examples.html","title":{"rendered":"How to Create Video Landing Pages That Convert (5 Examples)"},"content":{"rendered":"\n<p>Video landing pages combine all the elements of a strong pitch and display them at the top of a webpage. Whether the video is an explainer, product demo, or testimonial, <strong>a video landing page has one job: persuade the visitor to take the next step<\/strong>.<\/p>\n\n\n\n<p>Adding a video to a landing page gives visitors a low-friction way to engage, with <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/#:~:text=When%20asked%20how%20they%E2%80%99d%20like%20to%20learn%20about%20a%20product%20or%20service%2C%2063%25%20say%20they%E2%80%99d%20most%20like%20to%20watch%20a%20short%20video.\" target=\"_blank\" rel=\"noreferrer noopener\">63% of people preferring to watch a short video when learning about a product<\/a>. Moreover, <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/#:~:text=85%25%20of%20people%20have%20been%20convinced%20to%20buy%20a%20product%20or%20service%20by%20watching%20a%20video\" target=\"_blank\" rel=\"noreferrer noopener\">85% of people say video has convinced them to buy a product or service<\/a>. <strong>This guide outlines exactly how to create a video landing page that converts<\/strong>: <\/p>\n\n\n\n<ul><li>Where to place the video<\/li><li>Which type of video to use<\/li><li>How long to make the video<\/li><li>Supporting elements to include<\/li><\/ul>\n\n\n\n<p>You&#8217;ll see these best practices in action with <a href=\"#video-landing-page-examples\">real landing page examples<\/a>. Finally, learn how to add video to your own landing pages and use engagement data to increase conversions.<\/p>\n\n\n\n<h2>What Is a Video Landing Page?&nbsp;<\/h2>\n\n\n\n<p>A video landing page is a single-purpose web page that uses a video placed above the fold (visible without scrolling) as the primary tool to persuade visitors to take one action. Supporting elements such as text, calls to action, social proof, and other rich media guide visitors toward that action.<\/p>\n\n\n\n<h2>Why Do Videos Improve Landing Page Conversions?<\/h2>\n\n\n\n<p>Video landing pages improve conversions by providing multiple ways for visitors to engage with your messaging while focusing their attention on a single call to action.&nbsp;<\/p>\n\n\n\n<p>In one widely cited case study, <a href=\"http:\/\/ducttapemarketing.com\/wp-content\/uploads\/2012\/09\/EyeView-White-Paper-Making-Video-Accountable.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">adding a video to TutorVista&#8217;s landing page lifted signups by more than 86%<\/a>. More recently, <a href=\"https:\/\/animoto.com\/blog\/video-tips\/landing-page-video\" target=\"_blank\" rel=\"noreferrer noopener\">Animoto observed a 179% average increase across ten pages<\/a> where the only change was adding a video. But it\u2019s not magic. Multiple benefits of a video landing page work together:<\/p>\n\n\n\n<ul><li><strong>Improve Product Understanding<\/strong>: <a href=\"https:\/\/www.cambridge.org\/highereducation\/books\/multimedia-learning\/FB7E79A165D24D47CEACEB4D2C426ECD#overview\" target=\"_blank\" rel=\"noreferrer noopener\">Research on multimedia learning<\/a> shows that people understand ideas more deeply when words and visuals work together.<\/li><li><strong>Shorten Sales Cycle<\/strong>: One short video can explain a product\u2019s value, address objections, and show real use cases, expediting the customer journey.&nbsp;<\/li><li><strong>Connect with Prospects<\/strong>: Video builds emotional connection in a way text can&#8217;t, and pairing it with real customer proof reinforces that your solution actually works.<\/li><li><strong>Get Actionable Data<\/strong>: A static page can only tell you so much. Video analytics show you exactly what viewers watched, so you know how to improve engagement.<\/li><li><strong>Improve SEO Visibility<\/strong>: With a video sitemap, your video can appear in the SERP, video results, or image results as a thumbnail, increasing your chances of being found. <a href=\"https:\/\/sproutvideo.com\/blog\/video-schema.html\" target=\"_blank\" rel=\"noreferrer noopener\">Adding video schema<\/a> helps search engines understand and display your content.&nbsp;<\/li><\/ul>\n\n\n\n<h2>How to Build a Video Landing Page That Converts<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1080\" height=\"575\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/how-to-build-landing-page-blog-v3.png\" alt=\"a video landing page template with all the elements labeled, including the headline, video, copy, cta, social proof, and more details below the fold. The labels connect to each part. The template shows a webpage with each element represented using color and shapes\" class=\"wp-image-17046\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/how-to-build-landing-page-blog-v3.png 1080w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/how-to-build-landing-page-blog-v3-768x409.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<p>There are several ways landing pages successfully incorporate videos. But regardless of how video is used, a few elements nearly always remain the same.&nbsp;<\/p>\n\n\n\n<h3>1. Choose a Video Type&nbsp;<\/h3>\n\n\n\n<p>The right video type depends on what you want viewers to feel or do first.<\/p>\n\n\n\n<ul><li><strong>Fullscreen Background<\/strong>: Immerse viewers in your product or brand experience. These videos feature the product in the context of the lifestyle it is associated with.<\/li><li><strong>Founder Video<\/strong>: Introduce the people behind a company to build trust quickly. Pull back the curtain by letting people see who they&#8217;d be working with.<\/li><li><strong>Product Demo<\/strong>: Showcase the actual product or interface in action. Best for products where seeing it work answers more questions than describing it would.<\/li><li><strong>Customer Testimonial<\/strong>: Put your social proof front and center. When prospects are weighing multiple companies, let happy customers make the case for yours.<\/li><li><strong>Explainer Video<\/strong>: Deliver your elevator pitch in a short video. Name your ideal customer&#8217;s main pain point and show how your product or service solves it.<\/li><\/ul>\n\n\n\n<p>You\u2019ll see each of these in action below, alongside real landing pages using them.<\/p>\n\n\n\n<div class=\"wp-container-1 wp-block-group sv-block sv-card sv-icon icon icon-lightbulb sv-pro-tip\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-kicker\">SproutVideo Pro Tip<\/p>\n\n\n\n<p class=\"sv-card-title sv-tip-title\">Should Your Video Autoplay?<\/p>\n\n\n\n<p>There is no right answer, just trade-offs. When a visitor plays a video, it signals intent; they are choosing to watch. That choice is data, and it tells you more about engagement with your landing page than an autoplaying video can.<\/p>\n\n\n\n<p>But many videos, such as fullscreen backgrounds, autoplay on a loop without sound to show the product\u2019s value at a glance. <strong>When you autoplay a video with a spoken message, mute it and turn on captions<\/strong> to avoid interrupting the visitor&#8217;s experience with unwanted noise while still persuading them to watch.<\/p>\n<\/div><\/div>\n\n\n\n<h3>2. Consider Video Length&nbsp;<\/h3>\n\n\n\n<p>The ideal video length varies by industry, target audience, and video type; however, <a href=\"https:\/\/wyzowl.com\/video-marketing-statistics\/#:~:text=Most%20people%20(71%25)%20believe%20videos%20between%2030%20seconds%20and%202%20minutes%20are%20most%20effective.\" target=\"_blank\" rel=\"noreferrer noopener\">71% of marketers agree that the most effective videos are 30 seconds to 2 minutes long<\/a>. <a href=\"https:\/\/www.linkedin.com\/in\/dzahringer\/\">Dwight Zahringer<\/a>, founder of <a href=\"https:\/\/www.perfectafternoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital agency Perfect Afternoon<\/a>, trimmed a 4-minute video to 90 seconds, increasing conversions from 2.1% to 8.3%.<\/p>\n\n\n\n<p>Product demos sent to prospects typically <a href=\"https:\/\/blog.sendspark.com\/video-length-guide-b2b-sales-teams\" target=\"_blank\" rel=\"noreferrer noopener\">fall into the 2-5 minute range<\/a> to provide all the details. But it\u2019s common for homepage product demo videos to loop on mute. This allows visitors to see the product in action at a glance, without being asked to stop and watch.&nbsp;<\/p>\n\n\n\n<p>Don&#8217;t force a cut just to hit a shorter runtime; give the video the time it needs to convey your product\u2019s value. <\/p>\n\n\n\n<h4>Remember the Hook<\/h4>\n\n\n\n<p>Whatever video length you land on, <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-track-and-improve-viewer-engagement.html\" target=\"_blank\" rel=\"noreferrer noopener\">pay special attention to your opening hook<\/a>. Capturing attention in the first ten seconds is critical. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/john-beaver-79b633321\/\" target=\"_blank\" rel=\"noreferrer noopener\">John Beaver<\/a>, CEO and founder of <a href=\"https:\/\/desky.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">standing desk company Desky<\/a>, saw a 23% increase in clicks by leading with a unique selling point at the start of the video.<\/p>\n\n\n\n<div class=\"wp-container-3 wp-block-group sv-block sv-customer-quote\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-quote-text\">\u201cYour video\u2019s first 10 seconds need to work like a cold call opening.\u201d<\/p>\n\n\n\n<div class=\"wp-container-2 wp-block-group sv-quote-byline icon-comment-2\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-quote-cite\">\u2014 <a href=\"https:\/\/www.linkedin.com\/in\/hj-matthews-36a2ba371\/\" target=\"_blank\" rel=\"noreferrer noopener\">HJ Matthews<\/a>, Business Development Manager, <a href=\"https:\/\/brainjar.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brain Jar<\/a><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3>3. Place Video Above the Fold<\/h3>\n\n\n\n<p>Place the video at the top of the page so that viewers can play it without scrolling. A video buried further down won&#8217;t improve conversions if no one sees it.<\/p>\n\n\n\n<p>Keep in mind that &#8220;above the fold&#8221; isn&#8217;t the same across screens. Make sure you test your video landing page on desktop and mobile.&nbsp;<\/p>\n\n\n\n<h3>4. Determine CTA Placement&nbsp;<\/h3>\n\n\n\n<p>Shorten the path from watching to converting by placing your call to action directly next to the video and above the fold across screens. Ensure that whatever action you want viewers to take, such as requesting a demo, reviewing pricing, or subscribing, is a clear, visible button that no one has to scroll or hunt for.<\/p>\n\n\n\n<p>If your video hosting platform supports <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">in-player calls to action<\/a>, you can prompt viewers to act while they&#8217;re still watching. Test different trigger times to see what converts best for your offering.&nbsp;<\/p>\n\n\n\n<h3>5. Optimize the Thumbnail&nbsp;<\/h3>\n\n\n\n<p>Your thumbnail is the billboard for your video. It\u2019s your greatest chance to influence a prospective customer to press play. You can intentionally use the visual elements of your thumbnail to increase views (as measured by <a href=\"https:\/\/sproutvideo.com\/help\/articles\/37-video_analytics#playrate\" target=\"_blank\" rel=\"noreferrer noopener\">play rate in analytics<\/a>).&nbsp;<\/p>\n\n\n\n<p>To create a high-converting thumbnail:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Stay On-Brand<\/strong>: Align the visual story of your thumbnail with your brand tone and aesthetic. On-brand doesn&#8217;t always mean polished. <a href=\"https:\/\/www.linkedin.com\/in\/arvindrongala\/\" target=\"_blank\" rel=\"noreferrer noopener\">Arvind Rongala<\/a>, CEO of <a href=\"https:\/\/www.edstellar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate training provider Edstellar<\/a>, increased conversions by 27% by swapping a design-heavy image for a screenshot of the instructor at a whiteboard, better reflecting the courses.<\/li><li><strong>Hook with a Focal Point<\/strong>: The first moments after a visitor lands on your page are critical. Use the video thumbnail as a hook by making the pain point its focal point. <a href=\"https:\/\/www.linkedin.com\/in\/kerryandersonau\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kerry Anderson<\/a>, co-founder of <a href=\"https:\/\/www.rankingco.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO agency RankingCo<\/a>, saw a 73% higher click-through rate when the thumbnail showed the problem.<\/li><li><strong>Use Color &amp; Emotion<\/strong>: Contrast makes your thumbnail stand out from the rest. Use complementary colors, like yellow and purple, to create palettes that capture attention. Use color and other visual elements to conjure emotions that motivate viewers to act.&nbsp;<\/li><li><strong>Keep Text to a Minimum<\/strong>: Show, don\u2019t tell, as much as possible. Use text to intentionally reinforce the video\u2019s message or provide more context that increases the hook\u2019s power. Avoid vague language and ensure the text is large enough to read across formats.&nbsp;<\/li><li><strong>Represent the Video Accurately<\/strong>: Above all else, the video thumbnail must align with the video\u2019s content. If a viewer presses play expecting one video and gets a different topic or tone, they\u2019re likely to bounce rather than convert.&nbsp;<\/li><\/ul>\n\n\n\n<p>The goal is to stop the scroll and capture enough attention to inspire action. <strong>If you have a high play rate, you know the thumbnail is working<\/strong>. If conversions still lag, you can rule it out and <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-track-and-improve-viewer-engagement.html\" target=\"_blank\" rel=\"noreferrer noopener\">focus on other elements of the video<\/a> and page.<\/p>\n\n\n\n<div class=\"wp-container-4 wp-block-group sv-block sv-card sv-icon icon icon-lightbulb sv-pro-tip\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-kicker\">SproutVideo Pro Tip<\/p>\n\n\n\n<p class=\"sv-card-title sv-tip-title\">Create and Upload Animated Thumbnails<\/p>\n\n\n\n<p class=\"sv-card-desc\">Capture attention with <a href=\"https:\/\/sproutvideo.com\/help\/articles\/53-how_to_change_the_poster_frame_for_a_video_or_live_stream#choose-custom-frames-from-your-video\" target=\"_blank\" rel=\"noreferrer noopener\">animated (GIF) thumbnails<\/a>. You can easily upload a GIF or select up to 8 seconds of your video to show potential viewers what to expect before they even press play.<\/p>\n<\/div><\/div>\n\n\n\n<h3>6. Add Social Proof&nbsp;<\/h3>\n\n\n\n<p>Showcasing customer success with social proof helps remove doubt. Whether in the form of testimonial quotes, customer logos, review site badges, or user-generated content (UGC), social proof increases conversions. <a href=\"https:\/\/www.linkedin.com\/in\/kheimlich\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Heimlich<\/a>, CEO of <a href=\"https:\/\/www.theadfirm.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing agency The Ad Firm<\/a>, increased demo requests from 1.5% to 4% by adding a 15-second testimonial after its product demo.<\/p>\n\n\n\n<p>Social proof is a powerful trust-building tool on your page. <a href=\"https:\/\/www.linkedin.com\/in\/hughdixon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hugh Dixon<\/a>, marketing manager for <a href=\"https:\/\/www.pssremovals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">moving company PSS International Removals<\/a>, noticed that placing social proof near the page\u2019s video increased conversions even when visitors didn\u2019t press play. Don\u2019t be afraid to combine multiple types, such as logos, badges, and testimonials, on a single video landing page.&nbsp;<\/p>\n\n\n\n<h3>7. Remove Distractions&nbsp;<\/h3>\n\n\n\n<p>Make sure every element of your video landing page serves a specific purpose. Your video grabs attention and persuades. Social proof builds trust. Surrounding copy adds context at a glance. The CTA directs viewers to the next step you want them to take.&nbsp;<\/p>\n\n\n\n<p>Any additional elements should similarly complete a specific job, or they become distractions and traffic-leak points. <a href=\"https:\/\/www.linkedin.com\/in\/nina-golban\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nina Golban<\/a>, SEO copywriter for <a href=\"https:\/\/www.sunvalue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">solar installation company SunValue<\/a>, quadrupled quote requests by adding a state-specific utility rates calculator below its video.&nbsp;<\/p>\n\n\n\n<p>Meanwhile, removing unnecessary elements, like navigation, social links, and blog posts, helps focus the viewer\u2019s attention. <a href=\"https:\/\/www.linkedin.com\/in\/bernadette-king-2a87ab48\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bernadette King<\/a>, CEO of <a href=\"https:\/\/kingdigitalpros.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">the marketing agency King Digital Pros<\/a>, consistently sees a 30-50% higher conversion rate on client landing pages when navigation is removed.<\/p>\n\n\n\n<h2 id=\"video-landing-page-examples\">5 Video Landing Page Examples<\/h2>\n\n\n\n<h3>1. Fullscreen Background Video<\/h3>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:46.53937947494033%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/dc9bdbb71b18e6c756\/944847a1fbb5b0e9?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n\n\n\n<p>Fullscreen background videos, like this <a href=\"https:\/\/gopro.com\/en\/us\/shop\/cameras\" target=\"_blank\" rel=\"noreferrer noopener\">GoPro<\/a> example, are common in e-commerce and typically occupy nearly all of the &#8220;above-the-fold&#8221; space on a landing page. They generally showcase the lifestyle associated with the product, inviting viewers to imagine themselves within it. As covered above, autoplay and looping on mute are standard for this format.<\/p>\n\n\n\n<p>These video landing pages are also ideal for <a href=\"https:\/\/sproutvideo.com\/blog\/create-video-website.html\" target=\"_blank\" rel=\"noreferrer noopener\">video portfolios<\/a>, such as <a href=\"https:\/\/www.lambdafilms.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">this example from video production company Lambda Films<\/a>, which features past work.<\/p>\n\n\n\n<div class=\"wp-container-5 wp-block-group sv-block sv-card sv-icon icon icon-lightbulb sv-pro-tip\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-kicker\">SproutVideo Pro Tip<\/p>\n\n\n\n<p class=\"sv-card-title sv-tip-title\">How to Make a Video Your Fullscreen Background with SproutVideo<\/p>\n\n\n\n<p class=\"sv-card-desc\"><a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video\" target=\"_blank\" rel=\"noreferrer noopener\">Customize your embed code<\/a>, ensuring that responsiveness, autoplay, and looping are enabled. After copying the embed code, manually add the &#8220;background=true&#8221; parameter to hide the controls, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/61-embed_code_parameters\" target=\"_blank\" rel=\"noreferrer noopener\">as outlined in this help doc<\/a>. Then add the embed code to the fullscreen block or custom code on your website.<\/p>\n<\/div><\/div>\n\n\n\n<h3>2. Founder Video<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"619\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/08\/MKLaw-1200x619.jpg\" alt=\"screenshot of the MK Law Firm homepage that features a founder video on its video landing page, which is used as an example to showcase real world pages that convert.\" class=\"wp-image-14412\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/08\/MKLaw-1200x619.jpg 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/08\/MKLaw-768x396.jpg 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/08\/MKLaw.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.mklawfirm.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener\">MK Law Firm<\/a> uses a 30-second video to quickly connect with visitors by introducing the company founder. The brief surrounding text is written to build trust, while the prominent consultation form directs visitors to take the next step.&nbsp;If viewers scroll, they will discover more detailed information. But everything they need to know is visible as soon as they land on the page.<\/p>\n\n\n\n<h4>Landing Page Video Example<\/h4>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/dc9bdbb51c12e8c656\/339f4d79991303e6?playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<h3>3. Product Demo&nbsp;<\/h3>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:59.87328405491025%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/dc9ad2bc1f1fe1c056\/b1cf63bf491da353?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n\n\n\n<p>Product demos are the most straightforward video format because the company shows the product directly and how it is used. This Notion example autoplays on loop. The video itself is only 10 seconds long, which is all it needs to show businesses the platform&#8217;s value for managing projects across teams.&nbsp;<\/p>\n\n\n\n<p>Above the fold, Notion focuses on driving action toward a demo request. But as soon as the visitor scrolls, they&#8217;re met with a wall of customer logos as social proof.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h4>Landing Page Video Example<\/h4>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:62.5%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/489ad2bc1f1ceecec2\/f5259b2cbbc4ca11?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n\n\n\n<h3>4. Customer Testimonial<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"725\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/3MenMovers-1-1200x725.jpg\" alt=\"screenshot of the 3 Men Movers homepage that features customer testimonials on its video landing page, which is used as an example to showcase real world pages that convert.\" class=\"wp-image-17089\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/3MenMovers-1-1200x725.jpg 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/3MenMovers-1-768x464.jpg 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2026\/09\/3MenMovers-1.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/sproutvideo.com\/blog\/customer-testimonial-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">Customer testimonial videos<\/a> are most commonly used as supporting elements rather than as the featured video. In this <a href=\"https:\/\/www.3menmovers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Men Movers<\/a> example, the page centers its &#8220;Free Move Estimate&#8221; call to action. But directly below sit four vertical testimonial videos that can be played without scrolling on most screens. Together, the page elements build trust in a company that handles something as personal as a move.<\/p>\n\n\n\n<h4>Landing Page Video Example<\/h4>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/ee9bdbb51c12edc464\/f48c5ce5db379bca?playerColor=4c78ae\" width=\"1138\" height=\"640\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<h3>5. Explainer Video<\/h3>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:51.551312649164686%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/aa9bdbb71b18e6c620\/0eabcce306ea15e1?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n\n\n\n<p>Explainer videos amplify the viewer&#8217;s biggest pain point, then showcase the &#8216;after&#8217; reality they can expect from the company&#8217;s service or product.&nbsp;<\/p>\n\n\n\n<p>This SproutVideo example uses all of this article&#8217;s best practices above the fold: supporting text, CTA button, and social proof. Rather than relying on a thumbnail to earn a click, the video autoplays muted, with captions enabled, to grab the viewer&#8217;s attention.<\/p>\n\n\n\n<h4>Landing Page Video Example<\/h4>\n\n\n\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/ee9ad2bf191ee2c064\/9fae1ee4a4c07e05?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n\n\n\n<h2>How to Create a Video Landing Page with SproutVideo<\/h2>\n\n\n\n<p>Your landing page video can do a lot more than just play. With SproutVideo, your video becomes a brand-aligned asset that helps you better understand your audience.&nbsp;<\/p>\n\n\n\n<p>No matter where you build your landing page, use SproutVideo to add your video for fast, reliable playback and a player that keeps your content protected.<\/p>\n\n\n\n<ol><li><strong>Protect the Source Video<\/strong>: Set the video to Private (instead of Public). <a href=\"https:\/\/sproutvideo.com\/help\/articles\/20-who_can_see_private_videos_who_can_see_public_videos\" target=\"_blank\" rel=\"noreferrer noopener\">When embedded, the video is playable for everyone who visits your landing page<\/a>. However, viewers will <a href=\"https:\/\/sproutvideo.com\/blog\/prevent-video-downloads-deter-piracy.html\" target=\"_blank\" rel=\"noreferrer noopener\">not be able to directly download the video<\/a> or easily share it otherwise.&nbsp;<\/li><li><strong>Customize the Embed Code<\/strong>: <a href=\"https:\/\/sproutvideo.com\/help\/articles\/40-how_to_customize_the_embed_code_for_your_video\" target=\"_blank\" rel=\"noreferrer noopener\">Make your video a seamless part of the landing page<\/a>. Customize colors and player controls, enable autoplay or looping, toggle on responsiveness so the video plays across screens, and more.&nbsp;&nbsp;<\/li><li><strong>Add the Embed Code to Your Landing Page<\/strong>: Paste the embed code wherever the video is intended to live within your website code or builder. <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-embed-videos-on-your-website.html\" target=\"_blank\" rel=\"noreferrer noopener\">Most website builders call this a \u201cCustom HTML\u201d block<\/a>.<\/li><\/ol>\n\n\n\n<p>There\u2019s a lot more you can do. Our guides to <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-embed-videos-on-your-website.html\" target=\"_blank\" rel=\"noreferrer noopener\">adding a video to your website<\/a> and <a href=\"https:\/\/sproutvideo.com\/blog\/customizable-video-player.html\" target=\"_blank\" rel=\"noreferrer noopener\">customizing your video player<\/a> are great resources for seeing your options in action.&nbsp;<\/p>\n\n\n\n<h3>Next Steps: Optimize Your Landing Page Video&nbsp;<\/h3>\n\n\n\n<p>You can learn a lot about your landing page from the video\u2019s engagement data and use that data to increase conversions.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Play rate<\/strong> tells you how effectively you&#8217;re persuading viewers to watch. If this is low, start by testing different thumbnails to see if you can increase the rate. If your video autoplays, judge it by the retention graph and engagement data instead.<\/li><li><strong>The retention graph<\/strong> shows how well you keep their attention overall. If viewers drop off before your core message, the graph shows you where to tighten or cut the video.<\/li><li><strong>Engagement data<\/strong> <a href=\"https:\/\/sproutvideo.com\/help\/articles\/32-video-engagement-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">provides insight into individual sessions<\/a>: how much the person watched, where they dropped off or replayed, their location, device, and more. Gain a granular understanding of where your videos lose, confuse, or engage viewers.<\/li><li><strong>The HubSpot marketing automation integration<\/strong> <a href=\"https:\/\/sproutvideo.com\/help\/articles\/132-how-to-enable-the-hubspot-integration\" target=\"_blank\" rel=\"noreferrer noopener\">connects viewer activity to your leads<\/a>. When a visitor converts, their engagement appears in their HubSpot contact record, so you can use these insights to segment your audience and tailor your messaging.<\/li><\/ul>\n\n\n\n<p>With this information, you don&#8217;t have to guess whether your landing page video is working.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-container-8 wp-block-group sv-block sv-card sv-end-cta\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-kicker sv-kicker--cta\">Try for Free<\/p>\n\n\n\n<p class=\"sv-end-title\">Ad-Free, Reliable &amp; Private Video Hosting<\/p>\n\n\n\n<p class=\"sv-card-desc sv-card-desc--sm\">Try video hosting built for business outcomes with <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-get-more-from-your-sproutvideo-plan.html\" target=\"_blank\" rel=\"noreferrer noopener\">our suite of analytics, marketing, and security tools, included with every plan<\/a>.<\/p>\n\n\n\n<ul class=\"sv-checklist\"><li>Generate a custom embed code &amp; save your settings for next time.<\/li><li>Showcase your brand front and center with our customizable video player.<\/li><li>Protect your source video file, even when sharing videos publicly.&nbsp;<\/li><li>Track success and optimize content with in-depth engagement metrics.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator sv-divider\"\/>\n\n\n\n<div class=\"wp-container-7 wp-block-group sv-cta-row\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-6 wp-block-buttons\">\n<div class=\"wp-block-button sv-btn sv-btn--solid sv-btn--lg\"><a class=\"wp-block-button__link\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_content=blog_end_cta\" target=\"_blank\" rel=\"noopener\"><span>Start Free Trial<\/span> <i class=\"fa fa-chevron-right icon-right-open\"><\/i><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"sv-cta-note\">30 days free. No credit card required.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h2>Video Landing Page FAQ<\/h2>\n\n\n\n<h3>What is a video landing page?<\/h3>\n\n\n\n<p>A video landing page is a web page designed to persuade visitors to take a specific action, such as buying a product, signing up for a free trial, or requesting a demo. The video is playable above the fold, meaning the visitor doesn\u2019t need to scroll to see it. Common elements that support the video on the landing page include copy, CTA buttons, and social proof.<\/p>\n\n\n\n<h3>Where should the video go on the page?<\/h3>\n\n\n\n<p>Place your video above the fold (visible without scrolling) on the landing page, taking up a prominent portion of the screen. This helps set it apart as the page&#8217;s focal point. Supporting elements should reinforce the video&#8217;s core messaging and build trust.<\/p>\n\n\n\n<h3>How long should the video be?<\/h3>\n\n\n\n<p>Your landing page video should be 30 seconds to 2 minutes long in most cases. Autoplaying looping videos are often much shorter, operating like a GIF that plays for about 10 seconds on repeat.&nbsp;<\/p>\n\n\n\n<p>Conversely, some products benefit from longer runtimes (2-5 minutes), such as when asking visitors to request a demo after first learning about the product. Ultimately, your video should be the length it needs to be to convey the core value of your service or product to new prospects.&nbsp;<\/p>\n\n\n\n<h3>Should the video autoplay?<\/h3>\n\n\n\n<p>Whether the video should autoplay depends on your product, goals, and audience. Requiring viewers to press play gives you additional data for optimizing conversions. If your landing page video has a low play rate, you can start testing elements such as the thumbnail to determine what needs improvement.<\/p>\n\n\n\n<p>But in some cases, a few seconds of silent video can convey more. E-commerce companies, for example, may autoplay short, looping videos of someone using the product to inform visitors without interrupting the shopping experience.&nbsp;<\/p>\n\n\n\n<p>If you autoplay a video with a spoken message, mute it and turn on captions.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-container-10 wp-block-group sv-block sv-card sv-trial-cta-1col\"><div class=\"wp-block-group__inner-container\">\n<p class=\"sv-cta-title\">Try SproutVideo Free for 30 Days<\/p>\n\n\n\n<p class=\"sv-cta-sub\">Test every feature with your own videos before you commit, no credit card required.<\/p>\n\n\n\n<div class=\"wp-container-9 wp-block-buttons\">\n<div class=\"wp-block-button sv-btn sv-btn--solid\"><a class=\"wp-block-button__link\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_content=blog_trial_one_column\" target=\"_blank\" rel=\"noopener\"><span>Start Free Trial<\/span> <i class=\"fa fa-chevron-right icon-right-open\"><\/i><\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">11<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Video landing pages combine all the elements of a strong pitch at the top of a webpage. Whether the video is an explainer, product demo, or testimonial, a video landing page has one job: persuade the visitor to take the next step. This guide outlines exactly how to create a video landing page that converts, with real-world examples. <\/p>\n","protected":false},"author":40,"featured_media":17095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26,11],"tags":[28,287],"feature":[13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Video Landing Pages That Convert (5 Examples)<\/title>\n<meta name=\"description\" content=\"1. Choose video type 2. Consider length 3. Place video above the fold 4. Determine CTA Placement 5. Optimize Thumbnail 6. Add Social Proof\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/create-video-landing-pages-with-examples.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Video Landing Pages That Convert (5 Examples)\" \/>\n<meta property=\"og:description\" content=\"1. Choose video type 2. Consider length 3. Place video above the fold 4. Determine CTA Placement 5. Optimize Thumbnail 6. 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