\u201cThe future of video is deeply human, even when powered by tech. Learners want authenticity. Teams want flexibility. And everyone wants content that feels made for them.\u201d<\/p>\n \u2014 Max Shak, Founder\/CEO, nerD AI<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n We asked experts in learning and development (L&D), corporate communications, and marketing what video trends they predict and how their strategies are evolving. Here\u2019s a look at the top video trends for 2026, grounded in insights from industry leaders.<\/p>\n\n\n\n We don\u2019t expect AI video tools to replace video production workflows in 2026; however, AI tools are poised to become common additions in tech stacks<\/a>. Businesses will increasingly turn to AI tools to enable small teams to make bigger contributions with greater workflow efficiency. <\/p>\n\n\n\n \u201cMost organizations aren’t replacing humans; they’re building workflows where AI drafts scripts, auto-generates multiple versions, and creates rapid voiceovers so teams can iterate instantly. It’s becoming the default for internal training videos, especially when policies or product knowledge change weekly.\u201d<\/p>\n \u2014 Albert Richer, Founder & Editor, What Are The Best.com<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n For example,<\/strong> we recently experimented with AI tools for repurposing a blog post into a video<\/a>. From the experiment, a five-step workflow emerged that allows us to produce a video in as little as two hours. We then expanded this process, incorporating in-person cutaways<\/a> in our gift guide for filmmakers to add polish and a cozy vibe. <\/p>\n\n\n\n The theme of authentic video emerged repeatedly in our Business Video Playbook<\/a> interviews in 2025. From real estate and tourism to product marketing and video-based learning, authenticity has become shorthand for content that feels true-to-life and requires minimal production value. <\/p>\n\n\n\n \u201cThe biggest shift I’m seeing is away from the ‘corporate polish’ look. The content that actually builds trust now? A founder talking directly to the camera about a real challenge they faced, shot on their phone, with zero editing.”<\/p>\n \u2014 William DiAntonio, CEO, Brand911<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n Unpolished videos were hugely popular on social media in 2025, with viewers seeking genuine glimpses into a brand or person’s life over staged ads. This video trend is expected to expand in 2026 and become increasingly common in corporate environments. Learn why and how to ditch the script with Alex Hoff, CEO of CoverStory<\/a>. <\/p>\n\n\n\n Businesses are using AI tools to generate personalized videos from core content. This cost-effective trend is gaining popularity in corporate training, communications, and even marketing. For example, a company can create multiple onboarding videos tailored to specific employees from a single video or script.<\/p>\n\n\n\n \u201cWe created thousands of sports highlights for different fan segments from one game. Corporate comms teams will do this in 2026: one CEO town hall becomes 50 department-specific versions with relevant examples spliced in. The tech finally works reliably.\u201d<\/p>\n \u2014 Maria Consuelo Gonima, Founder, Big Smile Co.<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n AI Avatars are also expected to become more common, especially as executive stand-ins for corporate communications: \u201c[Imagine] your VP of Sales records themselves once, then L&D teams generate dozens of personalized sales training videos<\/strong> using that avatar without ever booking their calendar again,\u201d said Ariel Coro, Tech Expert & Keynote Speaker<\/a>. <\/p>\n\n\n\n Speaking of video personalization, AI video tools already enable companies to create multi-language voice overs, making it easier for global companies to localize content. But in 2026, more businesses are expected to generate videos in multiple languages from a single script, producing content that’s truly customized to each viewer. <\/p>\n\n\n\n \u201cWhen I demonstrated Sora (OpenAI’s text-to-video model) earlier this year, the immediate reaction was, ‘We can finally create Spanish-language training videos without flying crews or hiring translators.\u2019 For L&D teams serving diverse workforces, this means you’ll be able to type scenario-based training prompts in English and generate localized video content in Spanish, Mandarin, or Portuguese within minutes. The cost savings are huge compared to traditional dubbing.\u201d<\/p>\n \u2014 Ariel Coro, Tech Expert & Keynote Speaker<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n We recently interviewed Kevin Alster, Strategic Advisor at Synthesia, for his perspective on how AI is transforming L&D and corporate learning in 2026: \u201cThe real challenge is keeping every version of your content up to date as the product evolves. AI lets small teams scale creation, localization, and updates at the pace of product change<\/strong>.\u201d Watch the full interview<\/a> for more.<\/p>\n\n\n\n Branching scenarios provide a choose-your-own-path learning approach with videos structured into short, highly specific snippets. Instead of a static video playlist, learners can watch videos in an order that will best support their learning or company role.<\/p>\n\n\n\n \u201cWe built a library of over 30 expert-taught seminars that faculty can drop into their curriculum based on specific gaps. For corporate training, this means building non-linear video modules employees can sequence based on role or project need, rather than forcing everyone through the same timeline.\u201d<\/p>\n \u2014 Cheryl Cassaly, Chief Marketing Officer, Rehab Essentials<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n In 2026, branching scenarios for video training are expected to become increasingly common. One-pagers, quizzes, AI-generated feedback, and other interactive elements may be included alongside videos to encourage applied learning. <\/p>\n\n\n\n Short-form video content delivered reliable ROI<\/a> in 2025, and that isn\u2019t expected to change in 2026. However, long-form videos and livestreams are gaining momentum on social media once again as AI fatigue grows<\/a> and people crave content that\u2019s unmistakably based in the real world. <\/p>\n\n\n\n \u201cPeople are tired of performance. They crave reality in the spaces they once used to escape it. This is why user-generated storytelling, behind-the-scenes transparency, and community-driven reviews dominate engagement metrics.”<\/p>\n \u2014 Armel Dussol, Founder & Creative Director, MDM Media<\/a><\/strong><\/cite><\/blockquote>\n\n\n\n Aligned with the trend of authentic videos, long-form content typically uses fewer cuts, minimal graphics or b-roll, and soft background music, if any at all. \u201cI see a shift towards ‘slow content.\u2019 This is the opposite of the high-energy videos we see everywhere today,<\/strong>\u201d shared JoAnne Loftus, President and Owner of Archival Designs<\/a>. <\/p>\n\n\n\n2026 Video Trends: Scaling Authentic, Personalized, and Interactive Content with AI<\/h2>\n\n\n\n
Cross-Industry Video Trends for 2026<\/h3>\n\n\n\n
1. AI-Assisted Video Workflows Gain a Role<\/h4>\n\n\n\n
\n
2. Authentic, Casual Video Continues to Win Engagement<\/h4>\n\n\n\n
\n
Video Trends in L&D and Corporate Comms<\/h3>\n\n\n\n
3. AI Video Personalization & Avatars Build Momentum <\/h4>\n\n\n\n
\n
4. Language Localization Becomes Table Stakes<\/h4>\n\n\n\n
\n
5. Branching Scenarios Move Into the Mainstream<\/h4>\n\n\n\n
![\"\"](\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/12\/AgenticAI_v2-1200x675.jpg\")
<\/figure>\n\n\n\nBranching Scenarios May Use Quizzes to Determine the Next Video<\/h6>\n\n\n\n
\n
Video Trend Predictions in Media & Marketing<\/h3>\n\n\n\n
6. Long-Form Video Makes a Comeback<\/h4>\n\n\n\n
\n