{"id":17,"date":"2016-08-02T00:00:00","date_gmt":"2016-08-02T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=17"},"modified":"2022-01-27T14:01:28","modified_gmt":"2022-01-27T19:01:28","slug":"the-best-viral-marketing-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/the-best-viral-marketing-videos.html","title":{"rendered":"The Five Best Viral Marketing Videos (and How They Got It So Right)"},"content":{"rendered":"<p>Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We\u2019ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/owGykVbfgUE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"old-spice-the-man-your-man-could-smell-like\">1. Old Spice: The Man Your Man Could Smell Like<\/h2>\n<p>This video tapped into one of the market research findings: <a href=\"https:\/\/www.nytimes.com\/2010\/07\/16\/business\/media\/16adco.html?_r=0\" target=\"_blank\" rel=\"noopener noreferrer\">women make as much as 70% of body wash purchases<\/a>. The challenge, therefore, was to make a video that appealed to both sexes. It had to convince women that they needed to buy a masculine body wash that was solely for their partner\u2019s use. It also had to prove to men that their partner wanted them to, \u201cSmell like a man, man.\u201d<\/p>\n<p>And beyond a shadow of a doubt, the video achieves both objectives. There are currently 53 million views on YouTube! The monologue appeals to men and women and encourages them to consider what \u2018masculinity\u2019 really means.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/G4Sn91t1V4g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"buzzfeed-and-friskies-dear-kitten\">2. Buzzfeed and Friskies: Dear Kitten<\/h2>\n<p>It\u2019s fitting that Buzzfeed, the organization that <a href=\"https:\/\/www.entrepreneur.com\/article\/250963\" target=\"_blank\" rel=\"noopener noreferrer\">built its success based understanding what the audience wants<\/a>, focused on kittens in their first commercial for the Super Bowl. In fact, the video below isn\u2019t actually the one that was broadcast during the Super Bowl &#8211; it was created for an internet audience. Buzzfeed first broadcast the Dear Kitten videos online, verified that the content was hugely popular, then created a short version using the same general premise for their first ever Super Bowl spot.<\/p>\n<p>At the time of writing, this viral video has racked up almost 27 million views on YouTube. Its success isn\u2019t just because the web is crazy for cats. The team have understood what moves people and what they\u2019re interested in. Rather than simply using product placement, or trying to hide the product, the video addresses a unique aspect of Friskies cat food and makes it an integral part of the video. The result? No one feels like they\u2019re being sold to and they engage with the story.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/q-NKpDTwMms\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"google-android-friends-furever\">3. Google Android: Friends Furever<\/h2>\n<p>Android\u2019s adorable video of unlikely animal friends has been enjoyed by 24.5 million viewers and is the <a href=\"https:\/\/www.adweek.com\/brand-marketing\/20-most-viral-ads-2015-168213\/\" target=\"_blank\" rel=\"noopener noreferrer\">most shared video ad of all time<\/a>. There are lots of charming, shareable videos out there, but what attracts the audience to this one is the simplicity of the message, the unobtrusive branding, and the home video feel of the clips. Having cute animals doesn\u2019t guarantee a video going viral, but it certainly doesn\u2019t hurt!<\/p>\n<p>\u2018Friends Furever\u2019 is sweet, sharp and it\u2019s on message. This video complements the brand\u2019s strategy of positioning itself as an organization that promotes unity and openness.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PnDgZuGIhHs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"ad-council-love-has-no-labels\">4. Ad Council: Love Has No Labels<\/h2>\n<p>This public service video challenges the viewer\u2019s preconceptions, so they end up thinking about its message and their own response long after they have finished watching it. The background to the video is another reason for its success \u2013 producers R\/GA hired real couples rather than actors.<\/p>\n<p>Another factor explaining the 57.3 million views is that the video was released at just the right time. LGBT rights were a national talking point thanks to the Supreme Court\u2019s decision to legalize gay marriage. When the commercial was released, viewers were receptive for examining their own unconscious biases and this video enabled them to do this.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/KAHYyQE7uiw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 id=\"american-greetings-worlds-toughest-job\">5. American Greetings: World\u2019s Toughest Job<\/h2>\n<p>If you\u2019re looking for a case study in nailing the right tone for your audience, this is it.\u00a0It doesn\u2019t take long until most viewers realize who exactly has signed up for \u201cunlimited hours, no breaks\u201d and they\u2019re waiting for the penny to drop for the interviewees. It\u2019s the suspense that keeps the audience hooked. Then, when the big reveal is made, they watch real people have real emotions, and \u2013 this is where this makes this a truly great viral video \u2013 they\u2019re having the same emotions themselves. Genius.<\/p>\n<hr \/>\n<p>What viral marketing videos have inspired you? Share your favorites with us below or on <a href=\"https:\/\/twitter.com\/sproutvideo\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? We\u2019ll let you in on the tricks they used to get it right, so you can officially chalk this up as work!<\/p>\n","protected":false},"author":3,"featured_media":3736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[305,304],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Five Best Viral Marketing Videos (and How They Got It So Right) | SproutVideo<\/title>\n<meta name=\"description\" content=\"Step away from the emails, switch the phone to silent and take a few minutes to enjoy our pick of the best viral marketing videos. And the best bit? 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