{"id":231,"date":"2013-05-13T00:00:00","date_gmt":"2013-05-13T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=231"},"modified":"2022-01-27T14:03:00","modified_gmt":"2022-01-27T19:03:00","slug":"four-summer-holidays-to-incorportate-into-your-online-video-strategy","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html","title":{"rendered":"Four Summer Holidays to Incorporate Into Your Online Video Strategy"},"content":{"rendered":"<p>A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add\u00a0relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do &#8211; connect your brand with your audience in a way that feels natural.<\/p>\n<p>It shows your fans and followers\u00a0that your brand is more than the products and services you offer. You are a team, and your team holds many of the same interests, concerns, and values they do. When your customers can relate to you on an authentic level, they are more likely to turn to you when it comes time to buy.<\/p>\n<p>Here are four summer holidays you can\u00a0incorporate into your online video strategy:<\/p>\n<p><!--more--><\/p>\n<h3>1. Memorial Day<\/h3>\n<p>Memorial Day means many things to many people. For a lot of\u00a0families, it signifies the start of summer and school letting out. It brings to mind barbecues and picnics, beach vacations, and patriotic parades.<\/p>\n<p>Showcase <a href=\"https:\/\/sproutvideo.com\/blog\/ten-tips-to-introduce-your-team-with-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">how your team celebrates<\/a>. Consider offering a financial incentive for your customers to buy during Memorial Day weekend with a special holiday code.<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2013-05-13-1.jpg\" alt=\"Memorial Day\" \/><\/p>\n<h2 id=\"fathers-day-sunday-june-16th\">2. Father\u2019s Day<\/h2>\n<p>Father\u2019s Day evokes feelings of love, and oftentimes funny memories of Dad. People use this holiday to reflect on quality family time they\u2019ve spent with the paternal head of the family.<\/p>\n<p>Depending on what your company sells, you can approach this holiday in many different ways. Sweet and endearing, or comedic and silly videos could all be appropriate. Whichever approach you take, don\u2019t be afraid to get personable.<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2013-05-13-2.jpg\" alt=\"Father's Day\" \/><\/p>\n<h2 id=\"independence-day-thursday-july-4th\">3. Independence Day<\/h2>\n<p>Independence Day is smack dab in the middle of summer. Keep any videos you create for it light, fun, and energizing!<\/p>\n<p>Much like Memorial Day, this holiday is comprised of your typical \u201csummer\u201d activities. Think picnics, barbecues, and patriotic parades, as well as fireworks, outdoor concerts, and baseball.<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2013-05-13-3.jpg\" alt=\"Independence Day\" \/><\/p>\n<h2 id=\"labor-day-monday-september-2nd\">4. Labor Day<\/h2>\n<p>Sadly, the summer must come to an end. But, that doesn\u2019t mean your online video has to be sad! Use a Labor Day video to end the summer on a high note, and to rev your audience up for the transition from summer to fall.<\/p>\n<p>Keep in mind that this is a time when the weather begins cooling down, students are heading back to school, and the NFL and college football seasons are beginning. Any commentary, tips, or deals you can offer surrounding these events will be appreciated.<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2013-05-13-4.jpg\" alt=\"Labor Day\" \/><\/p>\n<p>In addition to the following four summer holidays, consider religious holidays, charity and cause-related holidays, and special occasions being celebrated in your city. While a video simply wishing them a happy holiday is effective, you can also use the opportunity to offer a special deal, or to\u00a0promote\u00a0your features.<\/p>\n<p>Lastly, if you\u2019re comfortable doing it, you can give your audience a \u201c<a href=\"https:\/\/sproutvideo.com\/blog\/let-them-in-video-views-into-the-production-process.html\" target=\"_blank\" rel=\"noopener noreferrer\">behind the scene<\/a>s\u201d look at how your team will be enjoying the holiday as a way to develop a sense of community.<\/p>\n<hr \/>\n<p>Do you incorporate holidays into your online video strategy in a unique way? Share your ideas and tips with us here, on <a href=\"https:\/\/facebook.com\/sproutvideo\">Facebook<\/a>, and on Twitter (<a href=\"https:\/\/twitter.com\/sproutvideo\">@sproutvideo<\/a>)!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add\u00a0relevant and entertaining material to your content marketing. It also does exactly what social media is designed to do &#8211; connect your brand with your audience in a way that feels natural. It shows your fans and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4415,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[24,37],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Summer Holidays to Incorporate Into Your Online Video Strategy | SproutVideo<\/title>\n<meta name=\"description\" content=\"A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add\u00a0relevant and\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Summer Holidays to Incorporate Into Your Online Video Strategy | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"A great way to connect with your audience is to incorporate holidays and events in your online video strategy. Not only does it add\u00a0relevant and\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-13T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T19:03:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2013\/05\/Blog_051313.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2013\/05\/Blog_051313.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2013\/05\/Blog_051313.jpg\",\"width\":1320,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html\",\"name\":\"Four Summer Holidays to Incorporate Into Your Online Video Strategy | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/four-summer-holidays-to-incorportate-into-your-online-video-strategy.html#primaryimage\"},\"datePublished\":\"2013-05-13T04:00:00+00:00\",\"dateModified\":\"2022-01-27T19:03:00+00:00\",\"description\":\"A great way to connect with your audience is to incorporate holidays and events in your online video strategy. 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