{"id":248,"date":"2013-03-11T00:00:00","date_gmt":"2013-03-11T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=248"},"modified":"2022-01-27T14:02:55","modified_gmt":"2022-01-27T19:02:55","slug":"budgeting-for-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/budgeting-for-video.html","title":{"rendered":"Budgeting for Video"},"content":{"rendered":"

Budgeting is a hugely important component of any video campaign because it effectively sets limits on what you can do \u2014 and also compels you to think creatively to get around those limits.<\/p>\n

In this post, we\u2019re going to lay out what you need to consider as you set your video production budget. Then we\u2019ll suggest some opportunities to cut costs.<\/p>\n

There is no rule that says a great video is an expensive video! In fact, many viral videos are produced on tiny budgets, so the sky is the limit.<\/p>\n

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Things to include in a budget<\/h2>\n

Knowing exactly what you need is key. Below is a basic list of resources that will help you tally your costs. You may not need everything listed, but this summary\u00a0should help set you down the right path.<\/p>\n

If you\u2019re relatively inexperienced with video production, be sure to check back next week for our posts on lighting, sound, filming and editing for more information on the various elements that may add to your overhead.<\/p>\n

Resources:<\/strong><\/p>\n