{"id":255,"date":"2013-02-18T00:00:00","date_gmt":"2013-02-18T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=255"},"modified":"2022-01-27T14:04:59","modified_gmt":"2022-01-27T19:04:59","slug":"4-simple-tips-for-making-a-great-demo-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/4-simple-tips-for-making-a-great-demo-video.html","title":{"rendered":"4 Simple Tips For Making A Great Demo Video"},"content":{"rendered":"
Image via Shutterstock<\/a><\/h6>\n

Showing, not telling, is the most effective way to get customers engaged with your demo video.\u00a0When done correctly, this is an opportunity to explain the benefits of your product, and to show potential customers its value.<\/p>\n

In this post, we highlight different brands that\u00a0have each used video to demo their products, and we\u2019ve given a couple of takeaway points to highlight what each demo does well.<\/p>\n

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Google: Show and Tell with Weezer<\/h2>\n
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  • It takes less than a minute \u2014 less than 30 seconds, in fact \u2014 to understand what Voice Search is, how it works, and how well it works. (Plus, it has Weezer.)<\/li>\n
  • This promo video appeared in Google\u2019s DemoSlam, a site \u201cwhere amazing tech demonstrations battle for your enjoyment.\u201d That\u2019s right. In a hot-or-not-style comparison, you get to watch and rate various demos of Google products, many uploaded by normal users. Talk about crowdsourcing useful content!<\/li>\n
  • Tip:\u00a0<\/em>Leverage crowdsourcing to generate edgy, captivating video clips to engage viewers. Keep them short and sweet<\/li>\n<\/ul>\n