{"id":257,"date":"2013-02-13T00:00:00","date_gmt":"2013-02-13T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=257"},"modified":"2021-02-25T13:02:44","modified_gmt":"2021-02-25T18:02:44","slug":"converting-with-video-the-kickstarter-way","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/converting-with-video-the-kickstarter-way.html","title":{"rendered":"Converting With Video: The Kickstarter Way"},"content":{"rendered":"

Kickstarter<\/a>\u00a0is famous for making\u00a0crowdsourcing a mainstream phenomenon. But, did you know their success can be largely attributed to their\u00a0brilliantly simple formula for making a great marketing video?<\/p>\n

Kickstarter even teaches people who may not know much about video campaigns how to create effective content\u00a0with their Kickstarter School<\/a>. They do this by boiling it down to three straightforward steps. In this post, we take a closer look at those steps, with takeaways you can apply to your next video.<\/p>\n

<\/p>\n

1. Tell a Great Story<\/h2>\n

Kickstarter advises crowdfunding hopefuls to tell a story, but they don\u2019t exactly spell it out for you. Filmmaker Andrew Stanton did a wildly popular TED talk on storytelling in which he explains that to craft an appealing story, you have to appeal to the emotions first. People generally WANT to care about something, and the function of a compelling story is to help make them care.
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