{"id":261,"date":"2013-01-30T00:00:00","date_gmt":"2013-01-30T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=261"},"modified":"2022-01-27T14:04:59","modified_gmt":"2022-01-27T19:04:59","slug":"viral-video-marketing-who-to-target-and-how","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/viral-video-marketing-who-to-target-and-how.html","title":{"rendered":"Viral Video Marketing: Who to Target and How"},"content":{"rendered":"

Recent research<\/a> suggests that, when it comes to creating viral video content, the biggest indicator of success isn\u2019t reaching\u00a0influencers. Rather, it’s reaching\u00a0a wide, varied audience of ordinary folks.<\/p>\n

A joint study by BuzzFeed and StumbleUpon noted that, \u201cContent goes viral when it spreads beyond a particular sphere of influence and spreads across the social web, via ordinary people sharing with their friends.\u201d<\/p>\n

In other words, if you want your video to be seen by lots and lots of eyes, it needs to be accessible\u2014in language, subject matter, and approach\u2014to more than just one niche audience. Keep reading for tips on how to use this information to your advantage when planning your next viral video campaign.<\/p>\n

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Going the Distance With A Single Common Denominator<\/h3>\n

In many ways, making shareable content is like making small talk with somebody you don\u2019t know that well.<\/p>\n

With small talk, you can\u2019t assume a relative stranger is going to think as you think, or like what you like. So if you want to create a nice rapport, you have to figure out what you have in common and start there. The weather. A local sports team. The fact that the bus is late. You get the picture.<\/p>\n

Shareable video content is similar. The important difference is that it needs to be noteworthy<\/a> too. A viral video starts\u00a0with a common denominator a lot of people can relate to. Then, add something original\u00a0to make it worth talking about.<\/p>\n