{"id":262,"date":"2013-01-28T00:00:00","date_gmt":"2013-01-28T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=262"},"modified":"2022-07-12T16:33:40","modified_gmt":"2022-07-12T20:33:40","slug":"launching-a-great-video-marketing-campaign","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/launching-a-great-video-marketing-campaign.html","title":{"rendered":"Launching a Great Video Marketing Campaign: How to Produce a Video People Will Like and Share"},"content":{"rendered":"\n

You\u2019ve probably heard by now that video is one of the best ways of engaging audiences online<\/a>. Ready to take the leap and start creating your own video content? Here is a quick guide to help keep you on the right path.<\/p>\n\n\n\n

Content marketing with video is pretty simple. The main things to remember are to focus on content, know your audience, and be transparent.<\/p>\n\n\n\n

We\u2019ve picked a few of our favorite video campaigns to illustrate how this can work. Keep reading for inspiring examples of effective video marketing campaigns, and takeaways you can put to work, today!<\/p>\n\n\n\n\n\n\n\n

1. It\u2019s Content First, Brand Second<\/h2>\n\n\n\n

Creating good video content is a lot like creating good relationships. One of the easiest ways to connect with your viewers \u2013 and your viewers to connect with your product \u2013 is to tell a story.<\/p>\n\n\n\n