{"id":279,"date":"2012-02-27T00:00:00","date_gmt":"2012-02-27T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=279"},"modified":"2020-07-13T13:04:27","modified_gmt":"2020-07-13T17:04:27","slug":"new-feature-two-new-metrics-added-to-analytics","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/new-feature-two-new-metrics-added-to-analytics.html","title":{"rendered":"Update: Two New Metrics Added to Analytics"},"content":{"rendered":"<p>Video analytics are a powerful way to demonstrate that your content marketing strategy is working. We just added new metrics to our <a href=\"https:\/\/sproutvideo.com\/features#feature-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">core analytics platform<\/a> to enhance the data at your disposal. Keep reading to see what&#8217;s new!<\/p>\n<p><!--more--><\/p>\n<h3>Video Analytics &#8211; Track What Matters<\/h3>\n<p>SproutVideo offers some of the most <a href=\"https:\/\/sproutvideo.com\/help\/articles\/37-video_analytics\" target=\"_blank\" rel=\"noopener noreferrer\">robust video analytics<\/a> available on the market today. You can use them to uncover\u00a0key details about your audience, such as where they are located, which videos they love, and which devices they are using to view your videos.<\/p>\n<p>In this help article, you can <a href=\"https:\/\/sproutvideo.com\/help\/articles\/37-video_analytics\" target=\"_blank\" rel=\"noopener noreferrer\">read all about the different metrics<\/a> we provide. Even better, they are available with all <a href=\"https:\/\/sproutvideo.com\/pricing\">SproutVideo subscription plans<\/a>.<\/p>\n<h3>New Metrics<\/h3>\n<p>We\u2019ve added two new metrics to our analytics platform.<\/p>\n<ul>\n<li><strong>Device Type:<\/strong> You can now see what devices your viewers are using to watch your videos. You can drill down and see if they\u2019re using a desktop, mobile device, or game console, as well as the\u00a0browser and operating system they\u2019re using. You can also view the number of plays each device gets, as well as the play rate.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-435\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2012\/02\/2016-10-14_13-50-07.png\" alt=\"Device Type Analytics for Videos Hosted on SproutVideo\" width=\"643\" height=\"598\" \/><\/p>\n<ul>\n<li><strong>Playback Type:<\/strong> You can now see if your users are using Adobe Flash or HTML5 video to view your videos.<\/li>\n<li><em>Note: since <a href=\"https:\/\/sproutvideo.com\/blog\/announcing-our-new-hls-player-sleeker-sharper-smoother-secure-and-social.html\" target=\"_blank\" rel=\"noopener noreferrer\">SproutVideo migrated to an HTML5 video player<\/a>, this metric will eventually be phased out as the prevalence of Adobe Flash continues to decline. We plan to add new video metrics in the future to replace and enhance the data available to you about your videos.<\/em><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-436\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2012\/02\/2016-10-14_13-55-27.png\" alt=\"Playback Type Reporting for Videos Hosted on SproutVideo\" width=\"639\" height=\"548\" \/><\/p>\n<hr \/>\n<p>We hope you like these new metrics. Please let us know what you think in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Video analytics are a powerful way to demonstrate that your content marketing strategy is working. We just added new metrics to our core analytics platform to enhance the data at your disposal. Keep reading to see what&#8217;s new!<\/p>\n","protected":false},"author":14,"featured_media":2966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[16],"tags":[31],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Update: Two New Metrics Added to Analytics | SproutVideo<\/title>\n<meta name=\"description\" content=\"Video analytics are a powerful way to demonstrate that your content marketing strategy is working. We just added new metrics to our core analytics\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/new-feature-two-new-metrics-added-to-analytics.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update: Two New Metrics Added to Analytics | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Video analytics are a powerful way to demonstrate that your content marketing strategy is working. 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