{"id":3031,"date":"2014-02-12T00:00:00","date_gmt":"2014-02-12T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=172"},"modified":"2022-01-27T14:04:47","modified_gmt":"2022-01-27T19:04:47","slug":"youtube-small-business","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html","title":{"rendered":"Is Youtube Bad for (Small) Business?"},"content":{"rendered":"<p>YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks.<\/p>\n<p>In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube channel into your online video strategy.<\/p>\n<p><!--more--><\/p>\n<h3>Statistics Don&#8217;t Lie<\/h3>\n<ul>\n<li>Nearly 40% of YouTube\u2019s global watch time is on <a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\">mobile devices<\/a><\/li>\n<li>80% of <a href=\"https:\/\/www.youtube.com\/yt\/press\/statistics.html\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube\u2019s traffic<\/a> is from outside the US<\/li>\n<li><a href=\"https:\/\/web.archive.org\/web\/20150520083029\/http:\/\/www.pixability.com:80\/industry-studies\/brand-study\" target=\"_blank\" rel=\"noopener noreferrer\">Top brands on YouTube<\/a> post upwards of 78 videos per month, or more than 2 per day<\/li>\n<li>As we mentioned <a href=\"https:\/\/sproutvideo.com\/blog\/prevent-people-stealing-your-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">in a recent article<\/a>, publishing videos on sharing sites like YouTube exposes you to content security risks<\/li>\n<\/ul>\n<p>In other words, if YouTube is part of your strategy to drive traffic to your site, YouTube\u2019s high percentage of mobile viewers means your site had better be mobile-optimized. In addition, if you are a local business or retailer that does not have international customers, 80% of YouTube traffic is probably irrelevant to you. When posting on YouTube, you have to weigh the risk that someone might misappropriate your videos. Finally, to gain traction on YouTube, you need to post very frequently, probably more often than you are now. Posting videos at least twice per day is a cadence most small businesses cannot keep up with.<\/p>\n<h3 id=\"so-what-does-all-this-mean-for-small-businesses\">So, what does all this mean for small businesses?<\/h3>\n<p>YouTube might have a place as part of your broader content marketing strategy, but it should not be your entire game plan, especially when it comes to video. You can certainly publish videos on YouTube, but they should be short, punchy, entertaining and shareable. That is what their platform is designed for. Interestingly, <a href=\"https:\/\/web.archive.org\/web\/20150520083029\/http:\/\/www.pixability.com:80\/industry-studies\/brand-study\" target=\"_blank\" rel=\"noopener noreferrer\">production quality<\/a> is not paramount, so don\u2019t sweat it if your video isn\u2019t perfect or doesn\u2019t feature a celebrity.<\/p>\n<p>SEO is actually your primary concern on YouTube, or anywhere else you are posting your videos. Never forget that YouTube is a search engine. Align your video title with your video tags, do some keyword research, and take full advantage of the large video description field. Do not be passive, either. You will have to actively promote your content in addition to optimizing it for discoverability.<\/p>\n<p>You can certainly increase brand awareness on YouTube, and using Calls-To-Action within the video, you can direct people to follow your brand on social media or to your website to sign up for an email list. Email remains the best way to reach and activate your prospects, so <a href=\"https:\/\/sproutvideo.com\/blog\/leverage-video-in-email-marketing-strategy.html\" target=\"_blank\" rel=\"noopener noreferrer\">using video to grow your email list<\/a> makes a lot of sense, but YouTube does not provide any tools for doing so within their platform.<\/p>\n<p>There are other places in your content marketing strategy that you should be using video than <a href=\"https:\/\/www.socialbakers.com\/blog\/top-of-the-funnel-marketing-guide\" target=\"_blank\" rel=\"noopener noreferrer\">top of funnel acquisition<\/a>. Think lower in your marketing funnel, and consider your customer profiles. How did they find your website? Why did they click through to your homepage? What information do they need to make a purchasing decision, or in other words, what problems does your business solve for them?<\/p>\n<p>Video is a great way to showcase your products, ideas, real estate, or services, and to answer those critical questions for your potential customers. This is true whether you are featured in the video, or use an animated character or a customer testimonial. In any of these cases, you need a video hosting solution that will not play other people\u2019s videos after your video ends, driving people away from your site, and poking a giant hole in your conversion funnel. You would probably also want additional marketing tools like built-in email capture, customizable pre-play and post-play screens, and an ad-free viewing environment for your audience. If any of that rings true, then you might want to consider a professional hosting provider like <a href=\"https:\/\/sproutvideo.com\" target=\"_blank\" rel=\"noopener noreferrer\">SproutVideo<\/a> instead of YouTube. We can even help you mass-import your videos from YouTube if you decide to make the switch.<\/p>\n<hr \/>\n<p>How does YouTube fit into your content marketing strategy? Is it working for you? We would love to hear about your experience in the comments below, or on <a href=\"https:\/\/twitter.com\/sproutvideo\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to attract attention away from funny cat videos and pranks. In this post, we explore reasons that make YouTube a poor choice for many small businesses, as well as ways to successfully incorporate a YouTube&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[42],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Youtube Bad for (Small) Business? | SproutVideo<\/title>\n<meta name=\"description\" content=\"YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Youtube Bad for (Small) Business? | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"YouTube is the default for many small businesses as the place to share their videos online. But, many are left frustrated by the effort required to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-12T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-27T19:04:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2014\/02\/Blog_021214.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sproutvideo\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Purchon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2014\/02\/Blog_021214.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2014\/02\/Blog_021214.jpg\",\"width\":1320,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html\",\"name\":\"Is Youtube Bad for (Small) Business? | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/youtube-small-business.html#primaryimage\"},\"datePublished\":\"2014-02-12T05:00:00+00:00\",\"dateModified\":\"2022-01-27T19:04:47+00:00\",\"description\":\"YouTube is the default for many small businesses as the place to share their videos online. 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