The luxury housing market has rebounded\u00a0from the Great Recession. Above a certain price point, however, it’s\u00a0common for houses to linger on the market for a year or longer.<\/p>\n
To hook potential buyers, compete for a listing, and sell houses faster, some home owners and real estate agents are commissioning absolutely over-the-top \u201cmini-movies\u201d featuring the property for sale. These videos have professional actors and actresses, Hollywood production quality, and the best part? They actually work.<\/p>\n
We took a look at some of the best ones, and examined what makes them so effective. We’ve laid out video marketing takeaways that can be applied to any industry.<\/p>\n
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These are absolutely not your average property videos, like the ones we showcased when we recently wrote about selling your house with online video<\/a>. Certainly, a video that shows the layout of a house and its key features will provide a lot more information than still photos, making buyers feel almost like they have seen it in person. But when it comes to luxury houses, that is simply not good enough.<\/p>\n For large properties, it can be important to showcase the layout of the grounds, as well as to give context for its location. This video, created by Film House<\/a>, of a Colorado mountain retreat (valued at nearly $10 million) includes aerial shots of snowy trees covering idyllic slopes.<\/p>\n These complex shots were achieved using drones, and add value to the video by giving the viewer a bird\u2019s eye view of the landscape surrounding the property. Rather than just showing the driveway or yard, viewers can tell just how remote and tucked away this spectacular home is, which can help them determine if it just the type of retreat they have been looking for.<\/p>\n Aside from that, the video has a very simple plot and features touching scenes of a family getting together for a vacation, helping buyers imagine their family holidays in that house.Using the Latest Technology<\/h3>\n
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