{"id":3063,"date":"2014-03-03T00:00:00","date_gmt":"2014-03-03T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=166"},"modified":"2023-03-23T19:06:16","modified_gmt":"2023-03-23T23:06:16","slug":"what-to-do-with-six-seconds","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/what-to-do-with-six-seconds.html","title":{"rendered":"What to do if You Only Have Six Seconds"},"content":{"rendered":"

Vine has become more and more popular as a video sharing platform since its launch<\/a> in June 2012. A common refrain, however, has been \u201cwhat can you really communicate in just 6 seconds?\u201d, with some even predicting the demise of Vine after Instagram launched its marginally longer 15 second video option. Since that clearly never transpired, we scoured Vine for inspiration, and have broken down some of the best ways to make the most of each second. When done correctly, your brand will be stronger, your reach will be greater, and your audience will be entertained.<\/p>\n

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Branding<\/h3>\n

General Electric does a fabulous job with their Vine account. Their posts showcase a wide variety of the different activities GE undertakes, which, considering the size of the company, is on a different order of magnitude than most. Ultimately that might be GE\u2019s biggest branding problem: they do so much that it is nearly impossible to fit it all in a cohesive marketing strategy. Their products range from trains to toaster ovens, with hundreds of products in between. So what does Vine enable GE to do that helps clarify its branding? To juxtapose #6secondscience Vines, which are snippets of cool high school chemistry experiments, with innovation contests, like #GEDesignQuest which involved jet engine brackets and 3D printing, and large scale products like locomotives. Their Vines are attention-grabbing with high viewer engagement – most have over 400 likes, dozens of Revines, and active commenting.<\/p>\n


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