{"id":3104,"date":"2015-09-02T00:00:00","date_gmt":"2015-09-02T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=88"},"modified":"2020-01-06T18:22:24","modified_gmt":"2020-01-06T18:22:24","slug":"drip-marketing-automation-our-latest-integration","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html","title":{"rendered":"Drip Marketing Automation: Our Latest Integration"},"content":{"rendered":"<p>Marketing automation tools are a business owner\u2019s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but now it just requires a little advanced planning and a great lead generation strategy.<\/p>\n<p>Since video is one of the most powerful tools in your lead generation arsenal, we have been hard at work adding new marketing automation integrations, and are excited to announce that Drip, a <a href=\"https:\/\/getdrip.com\" target=\"_blank\" rel=\"noopener noreferrer\">lightweight marketing automation platform<\/a> for savvy businesses, is now live on our site. Keep reading for tips on how to leverage this new integration, as well as details on how to enable it in your account.<\/p>\n<p><!--more--><\/p>\n<h3 id=\"a-little-more-about-drip\">A Little More About Drip<\/h3>\n<p>Drip\u2019s platform is designed to be self-serve, and you can test it out for free for three weeks. Drip enables you to implement lead capture features on every page of your website with a simple snippet of code. From there, there are many possibilities for the types of campaigns you can run. They provide lead scoring and communication tools to help you target the right prospects at the right time, resulting in improved conversion rates and a shorter sales cycle.<\/p>\n<h3 id=\"setting-up-the-drip-integration-in-your-sproutvideo-account\">Setting up the Drip Integration in Your SproutVideo Account<\/h3>\n<p>The SproutVideo and Drip integration is designed to send email addresses captured by our email gating feature straight to your Drip account. The two platforms are integrated on the backend so you don\u2019t have to worry about messing around with our API or any code &#8211; we already did all of that for you. All you have to do is navigate to the Email Integrations section of your SproutVideo Account Settings, and click \u201cConnect to Drip\u201d:<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2015-09-02-1.png\" alt=\"New Integration wtih Drip Marketing\" \/><\/p>\n<p>Then, once the integration is enabled, you\u2019ll need to setup email address capture for your videos to send leads to your Drip account. You can do so by opening the video you want to use for lead generation, and selecting the option to \u201cRequire Email to Watch Video\u201d:<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2015-09-02-2.png\" alt=\"New Integration wtih Drip Marketing\" \/><\/p>\n<p>Back in your Drip account, viewer activity will show up in your feed automatically, and you can create automation rules based on viewer behavior, such as the title of the video they viewed, or the URL of the page where the video was located:<\/p>\n<p><img src=\"http:\/\/d2bhzwsjsidzng.cloudfront.net\/images\/2015-09-02-3.png\" alt=\"New Integration wtih Drip Marketing\" \/><\/p>\n<p>Then, you can setup specific actions, like a series of follow up emails containing more information and special offers, that will make up a highly targeted campaign based around your prospects\u2019 viewing activity. For further details on how to do that, we defer to the experts, who elaborated on how to <a href=\"https:\/\/web.archive.org\/web\/20150912124414\/http:\/\/blog.getdrip.com\/drip-news\/sproutvideo-drip-engage-your-viewers-with-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">create an automated marketing campaign based on video viewing activity<\/a> in a post on the Drip blog. This type of automated marketing can be really powerful for lead nurturing and driving conversions.<\/p>\n<hr \/>\n<p>If you have any questions, or a request for our next integration, we are all ears! Let us know in the comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Marketing automation tools are a business owner\u2019s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a special offer after someone watches a product video? Marketing automation platforms can help you do all of that, and more. It used to take a big team to handle all of those campaigns, but&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[16,11],"tags":[20,22,28,31],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drip Marketing Automation: Our Latest Integration | SproutVideo<\/title>\n<meta name=\"description\" content=\"Marketing automation tools are a business owner\u2019s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drip Marketing Automation: Our Latest Integration | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Marketing automation tools are a business owner\u2019s dream come true. Want to reach out to every new subscriber in a contextual manner? Nurture leads? Send a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-02T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-06T18:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/Blog_090215.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1340\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sproutvideo\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Purchon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/Blog_090215.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2015\/09\/Blog_090215.png\",\"width\":1340,\"height\":754},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html\",\"name\":\"Drip Marketing Automation: Our Latest Integration | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/drip-marketing-automation-our-latest-integration.html#primaryimage\"},\"datePublished\":\"2015-09-02T04:00:00+00:00\",\"dateModified\":\"2020-01-06T18:22:24+00:00\",\"description\":\"Marketing automation tools are a business owner\u2019s dream come true. 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