In recent years, both transparency and corporate responsibility have become major components of many organizations\u2019 public relations strategies. Why is it so important to be transparent to consumers? Because these days, people genuinely care about the origins of what they\u2019re buying.<\/p>\n
Empowered by the internet to seek and find information about where products come from and how they\u2019re made, companies that provide windows into their inner workings tend to have much better reputations than those that remain closed off. But how can you share the inside scoop in a way that will get people paying attention? Enter video.<\/p>\n
One thing that videos are great for is providing a window\u2014or a doorway\u2014into your company\u2019s inner workings. In this post, we\u2019re looking at a few examples of companies that have used video to share their design and production processes with the public, noting what makes each one so effective along the way.<\/p>\n
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