{"id":3128,"date":"2016-01-07T00:00:00","date_gmt":"2016-01-07T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=73"},"modified":"2023-12-01T17:47:17","modified_gmt":"2023-12-01T22:47:17","slug":"kicking-off-the-new-year-with-six-video-intro-ideas","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/kicking-off-the-new-year-with-six-video-intro-ideas.html","title":{"rendered":"Kicking Off the New Year with 6 Video Intro Ideas"},"content":{"rendered":"

Sometimes, even if you know exactly what you need your video to say, it\u2019s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That\u2019s why creating intros can be one of the most challenging parts of making a good video.<\/p>\n

The bottom line is that your introduction has to quickly and succinctly give people a compelling reason to watch the rest of the video. Read on for six ideas on how to do just that.<\/p>\n

<\/p>\n

Why it\u2019s so important<\/h2>\n

Having a branded intro can be extremely useful, but you don\u2019t want to rely too heavily on that\u2014you really want to give each video its own unique, appropriate introduction for the material you\u2019re covering.<\/p>\n

What do we mean by intro, anyway? We\u2019re talking about the first 4 to 20 seconds of your video, where you set the scene for what\u2019s coming. This is where you establish the brand or company, the big question or issue you\u2019re going to address, and so on.<\/p>\n

If you think the intro is beside the point, you should know that most viewers who click away from a video do so in the first 20 seconds, so the intro is actually completely crucial to retaining viewers. For more on why the intro has to rock, check out this TED talk on the subject, The Power of a Great Introduction<\/a>, by Carolyn Mohr.<\/p>\n

Now that we\u2019ve established what an intro is, and why it\u2019s important, here are six tips for making sure your intro rocks, and keeps viewers hooked.<\/p>\n

1. The basic animated intro<\/h3>\n

This is the classic branded intro, consisting of a simple animation with music, your logo, and fading to black before your video starts. This works well if you have a single video series since there\u2019s no need for context if viewers already know exactly what to expect. In almost all other cases, you need more meat to your intro. Its strong points are that it\u2019s simple, easy to produce, and recognizable relative to your brand.<\/p>\n

To freshen it up, consider switching out the transition before the beginning of the video, changing the music, and ensure the logo being used is up-to-date. Typically, the shorter the better for this type of intro.<\/p>\n

As you\u2019re creating your branded animation, you might find tools like Canva<\/a>\u00a0and Wideo<\/a> useful.<\/p>\n

2. Opening montage<\/h3>\n

Give your viewers a teaser of the action to come, with quick snapshots that show what it\u2019s about, and which might hint at the climax, but don\u2019t give away the ending. This can be enhanced by adding a voice-over or lower third text. For inspiration, think of dramatic commercials for TV shows that bring you right to the cliff, but don\u2019t quite go over the edge, leaving you hooked.<\/p>\n

Since you can use clips from your existing footage, this can be a quick and simple way to make a compelling introduction. Just be sure not to give too much away!<\/p>\n

3. Snapshot preview<\/h3>\n

You can also use just a single snapshot of the action, such as a preview of a powerful moment in the video, a meaningful quote from an interview, or a similar moment of high intensity. Use captions and voice-overs to make the implications of the snapshot clearer, or to pose the Big Question that your video is going to take on.<\/p>\n

This approach has several advantages because it results in an intro that is short and sweet, with a strong hook, and is relatively easy to produce.<\/p>\n

4. Give an agenda<\/h3>\n

Sometimes it\u2019s best to simply explain what\u2019s going to happen in the video upfront, giving an outline of sorts. A clear view into what is to come is especially helpful for longer videos.<\/p>\n

This can make for a dry intro, however, so only use this if you\u2019re dealing with a complicated subject where the aim is to make it more simple (for example, in a how-to video).<\/p>\n

To keep it from feeling too much like a table of contents, use captivating visuals and quick transitions between topics to inject some energy into the intro.<\/p>\n

5. Vox pops<\/h3>\n

Short for vox populi, meaning \u201cvoice of the people,\u201d this is the classic interview format where you pop a question to a member of the public and record their answer. Vox pops can work well to set the stage, especially to give some social context around the larger issue you are tackling.<\/p>\n

To get this right, select a catchy soundbite from a relatable interview subject (or two) – someone who is comfortable infront of the camera and speaks their mind clearly with confidence.<\/p>\n

6. Recap<\/h3>\n

Most topics are actually one moment in an ongoing timeline. In other words, your subject has a history, and in most cases, you\u2019re addressing the issue of what\u2019s coming next or recently occurred.<\/p>\n

One way to frame innovative products or topics is to do a quick recap of how the industry got to where it is now, including the most recent challenges. This sets the stage for your main event, and gives your viewers the context they need to understand the importance of your ideas.<\/p>\n

When creating this type of intro, stock images and photos are your friends, as are voiceovers explaining the history of what\u2019s going on.<\/p>\n

\n

Have an idea about an intro that we forgot? Feel free to add it in comments below or tweet it to us<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/span> 4<\/span> MIN TO READ<\/span><\/span> Sometimes, even if you know exactly what you need your video to say, it\u2019s difficult to know how to ease your viewers into the right frame of mind to be receptive to that message. That\u2019s why creating intros can be one of the most challenging parts of making a good video. The bottom line is that your introduction has to…<\/p>\n","protected":false},"author":3,"featured_media":3563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[41],"tags":[],"feature":[],"yoast_head":"\nKicking Off the New Year with 6 Video Intro Ideas | SproutVideo<\/title>\n<meta name=\"description\" content=\"Sometimes, even if you know exactly what you need your video to say, it\u2019s difficult to know how to ease your viewers into the right frame of mind to be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/kicking-off-the-new-year-with-six-video-intro-ideas.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kicking Off the New 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