{"id":3130,"date":"2015-12-22T00:00:00","date_gmt":"2015-12-22T00:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=75"},"modified":"2022-01-27T14:03:34","modified_gmt":"2022-01-27T19:03:34","slug":"video-resolutions-for-2016","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/video-resolutions-for-2016.html","title":{"rendered":"Video Resolutions for 2016"},"content":{"rendered":"

This year was a big year for video. This is the year that 360-degree video<\/a> became major, the year that social video outpaced SEO<\/a>, and the year that we got a new video player design<\/a>! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing, and we want next year to be just as, if not more, amazing.<\/p>\n

With that in mind, we are making some awesome resolutions to make sure that our videos keep getting better.<\/p>\n

Feel free to borrow and steal them to use as your own!<\/p>\n

<\/p>\n

Resolution #1: \u201cI resolve not to create long-winded videos.\u201d<\/h3>\n

Long videos rarely hold people\u2019s attention for their entirety, and even though it\u2019s difficult, follow Hemingway\u2019s advice and kill your darlings! Translation: Cut out all the things you think are super clever and cool but are not critical to get your point(s) across, and make your message only as long as it needs to be. #WWHD<\/p>\n

Resolution #2: \u201cI resolve to include a call-to-action in every video I share.\u201d<\/h3>\n

Be religious about including a strong call-to-action, every single time, all year long. Need call-to-action ideas? No problem! Download Now, Subscribe Today, Contact Us Now, Like\/Share Now, Learn More, and Watch More Videos ought to get you started. Also, SproutVideo now supports post-play calls-to-action<\/a> for videos on SproutVideo websites<\/a> and landing pages, as well as embedded videos.<\/p>\n

Resolution #3: \u201cI resolve to USE A SCRIPT.\u201d<\/h3>\n

Improvisation can sometimes lead to interesting results that are occasionally useful \u2013 but you\u2019ll save yourself time and energy by creating a script<\/a> and editing it. It\u2019s the best way to ensure you cover what you need to in your video.<\/p>\n

Resolution #4: \u201cI resolve to invest time, energy and even money into great lighting.\u201d<\/h3>\n

Pro-level lighting can seem expensive to achieve, but that\u2019s not necessarily the case. If you do acquire some gear, you typically only have to invest once, and then you\u2019ll have much sleeker videos forever after. Treat yourself to some lighting gear this year, and review our recent post on doing how to achieve excellent lighting<\/a> in different situations, even with no kit.<\/p>\n

Resolution #5: \u201cI resolve to use data to design a better video strategy in 2016.\u201d<\/h3>\n

How closely are you watching what your audience is doing with, during and around your videos? This is the year to take your analysis to the next level, which you can achieve with tools like SproutVideo\u2019s video engagement metrics<\/a>.<\/p>\n

Resolution #6: \u201cI resolve to flash the brand more.\u201d<\/h3>\n

Don\u2019t hide your light under a bushel, and don\u2019t hide your brand behind your humility. As much as you might feel like you\u2019re rubbing it in people\u2019s faces, nobody will remember you if your branding isn\u2019t front and center.<\/p>\n

Resolution #7: \u201cI resolve to begin every video with a hook.\u201d<\/h3>\n

Videos without a strong hook in the first 8 seconds are likely to lose viewers, with 8 seconds being the average attention span<\/a> in the hectic internet age. Remember that distraction levels are high, and competition for people\u2019s attention is even higher. Put your hook first.<\/p>\n

Resolution #8: \u201cI resolve to update my branded intro\/outro.\u201d<\/h3>\n

New year, new you! Time to freshen up your intro\/outro to ensure it\u2019s slicker, better, more eye-popping, and more likely to retain viewers.<\/p>\n

So there you go – hose are our New Year\u2019s Video Resolutions. What are yours?<\/p>\n

Leave us a comment or tweet to us to share<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/span> 2<\/span> MIN TO READ<\/span><\/span> This year was a big year for video. This is the year that 360-degree video became major, the year that social video outpaced SEO, and the year that we got a new video player design! Okay, so maybe that last one is less of a world-mover and more just awesome for our customers. In any case, 2015 has been amazing,…<\/p>\n","protected":false},"author":3,"featured_media":4008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,11],"tags":[24,43],"feature":[],"yoast_head":"\nVideo Resolutions for 2016 | SproutVideo<\/title>\n<meta name=\"description\" content=\"This year was a big year for video. 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