There\u2019s been a lot of buzz this year about the epicness that is 360-degree video, with brands that have big visual elements\u2014think tourism, products with high design concepts, any kind of sport or performance\u2014making the most of what 360 video has to offer.<\/p>\n
A number of brands have taken quick advantage of this highly interactive video format, and we thought it would be useful to showcase some of the ways they\u2019re using it to engage their audiences. Pretty soon, your brand might be due for some immersive experience marketing, so here\u2019s a look at some trailblazers.<\/p>\n
<\/p>\n
In case you\u2019re wondering what 360-degree video is exactly, here\u2019s a quick rundown. Basically, 360 video is shot spherically with the image spliced together into a cohesive whole (similar to a panorama, except allllllllll the way around). Note – 360 video is NOT the same as virtual reality<\/a>.<\/p>\n If you\u2019re watching 360 video on a device that supports a more immersive viewing experience, like Google Cardboard<\/a>, the video experience is almost like you\u2019re actually there. If you\u2019re watching on your mobile device, you can change the viewpoint around to check out the whole scene or even move around within it. In a browser, you can drag the video to change your view and explore the video environment.<\/p>\n In September 2015, Facebook started hosting 360 video, essentially making it a mainstream part of our daily lives. You might have had 360 video in your news feed and not even realized it. To help you get a better sense of what it is and what it can do for the viewing experience, here are some standout examples of 360 videos.<\/p>\n