{"id":3143,"date":"2016-04-11T00:00:00","date_gmt":"2016-04-11T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=48"},"modified":"2022-12-09T11:48:16","modified_gmt":"2022-12-09T16:48:16","slug":"the-rise-of-the-food-hack-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html","title":{"rendered":"The Rise of the Food Hack Video"},"content":{"rendered":"<p>If you\u2019re on Facebook or Instagram, I\u2019m sure you\u2019ve noticed the rising popularity of the simple, ingenious \u201cfood hack\u201d video by now. These videos, which usually feature a \u201chow-to-make-something\u201d theme and show the process in short clips from above, are truly an interesting phenomenon.<\/p>\n<p>They\u2019re short, they\u2019re engaging, and they have the uncanny ability to stop you dead in your scrolling tracks to be totally enthralled by, for example, a recipe for making cookie-and-milk shots, avocados filled neatly with ham and eggs, a banana split milkshake, or a latte with Donald Trump\u2019s face drawn into the foam\u2014you get the idea. It\u2019s food, hacked, and we can\u2019t stop watching.<\/p>\n<p><!--more--><\/p>\n<h3 id=\"as-popular-as-they-are-delicious\">As Popular as They are Delicious!<\/h3>\n<p>These eye-catching, drool-worthy clips have racked up billions of views in recent months. Your friends are sharing them like crazy. Clearly, this is a standout category of content.<\/p>\n<div id=\"fb-root\">\u00a0<\/div>\n<p><script>(function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = \"\/\/connect.facebook.net\/en_GB\/sdk.js#xfbml=1&version=v2.3\";  fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));<\/script><\/p>\n<div class=\"fb-video\" data-allowfullscreen=\"1\" data-href=\"https:\/\/www.facebook.com\/buzzfeedpropertasty\/videos\/1773469679532371\/\">\n<div class=\"fb-xfbml-parse-ignore\">\n<blockquote cite=\"https:\/\/www.facebook.com\/buzzfeedpropertasty\/videos\/1773469679532371\/\">\n<p>\u00a0<\/p>\n<p>Mini Cherry Bakewell Cheesecakes<\/p>\n<p>Posted by <a href=\"https:\/\/www.facebook.com\/buzzfeedpropertasty\/\">Proper Tasty<\/a> on Monday, 4 April 2016<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p>They are really, extremely shareable. The video above went up on April 4th and already has 11 million+ views, and counting.<\/p>\n<p>The numbers simply don\u2019t lie: Buzzfeed\u2019s Tasty Channel, which is basically the king of the food hack video, has 49 million likes (yes, 49 million). Tastemade, another food hack channel, has a not-too-shabby 14 million, and there are hundreds of others that have appeared in the recent past, as you\u2019ve probably noticed in your feeds. This is social video at its best.<\/p>\n<h3 id=\"the-magic-recipe\">The Magic Recipe<\/h3>\n<p>So what exactly makes the food hack video so enticing that everyone stops scrolling and pays attention?<\/p>\n<h4 id=\"theyre-suited-to-the-platform\">1. They\u2019re suited to the platform<\/h4>\n<p>Foodhack videos are designed specifically for Facebook, Instagram, Vine etc. and are often designed specifically for mobile viewing. They shoot food from particular angles and in such a way that things are clear even on a small screen.<\/p>\n<h4 id=\"theyre-recognizable\">2. They\u2019re recognizable<\/h4>\n<p>Once the foodhack phenomenon started to take off, brands creating the videos kept making them in a very similar style: view from above, quick sequence of steps with cuts in between, etc. This gives viewers automatic context for what they\u2019re seeing.<\/p>\n<h4 id=\"images-of-food-are-irresistible\">3. Images of food are irresistible<\/h4>\n<p>They make us stop, they make us drool, they make us long for things, they make us click \u201cLike.\u201d Who knows why \u2013 it\u2019s brain chemistry.<\/p>\n<h4 id=\"the-videos-are-simple\">4. The videos are simple<\/h4>\n<p>Foodhack videos tend to be short (now they can be up to 60 seconds for Instagram) and tell a very simple visual story, in obvious steps.<\/p>\n<h4 id=\"they-make-it-look-easy\">5. They make it look easy<\/h4>\n<p>A huge point of appeal for the foodhack video is that it makes fancy food items\u2014which we usually think of as something only the talented cooks of the world can create\u2014into something anyone can do.<\/p>\n<hr \/>\n<p>Will food hack videos be influencing your strategy? Let us know how!<\/p>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> If you\u2019re on Facebook or Instagram, I\u2019m sure you\u2019ve noticed the rising popularity of the simple, ingenious \u201cfood hack\u201d video by now. These videos, which usually feature a \u201chow-to-make-something\u201d theme and show the process in short clips from above, are truly an interesting phenomenon. They\u2019re short, they\u2019re engaging, and they have the uncanny ability to stop you dead in your&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[26,11],"tags":[36],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise of the Food Hack Video | SproutVideo<\/title>\n<meta name=\"description\" content=\"If you\u2019re on Facebook or Instagram, I\u2019m sure you\u2019ve noticed the rising popularity of the simple, ingenious \u201cfood hack\u201d video by now. These videos, which\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Rise of the Food Hack Video | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re on Facebook or Instagram, I\u2019m sure you\u2019ve noticed the rising popularity of the simple, ingenious \u201cfood hack\u201d video by now. These videos, which\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T16:48:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/04\/Blog_041116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1316\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/04\/Blog_041116.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/04\/Blog_041116.jpg\",\"width\":1316,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html\",\"name\":\"The Rise of the Food Hack Video | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/the-rise-of-the-food-hack-video.html#primaryimage\"},\"datePublished\":\"2016-04-11T04:00:00+00:00\",\"dateModified\":\"2022-12-09T16:48:16+00:00\",\"description\":\"If you\u2019re on Facebook or Instagram, I\u2019m sure you\u2019ve noticed the rising popularity of the simple, ingenious \u201cfood hack\u201d video by now. 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