Lately influencer marketing has been getting a lot of\u00a0attention. More and more brands have caught\u00a0onto the fact that it\u2019s no longer companies who tell consumers what to buy.<\/p>\n
Rather, peers influence each other, and influencers set the tone for the masses. Here\u2019s an in-depth guide to leveraging influencer marketing tactics in your next video marketing campaign.<\/p>\n
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There are two kinds of influencer marketing. There\u2019s the classic example, which is essentially earning the praise of a VIP who gives you a platform and an endorsement by being seen to like your product.<\/p>\n
Then, there\u2019s influencer marketing by volume: getting a number of lower-level influencers to all post about your product around the same time. This approach puts you out in the atmosphere in a way that says, \u201cThis product is popular among the kind of people who are similar to me.\u201d<\/p>\n
Classic influencer marketing is harder to obtain without big bucks or friends in high places. As a result, a lot of brands have been opting for the latter type, and using social media and video to achieve strong results. It helps that video has a place on not just video-sharing platforms, but of course on Instagram, Snapchat, Facebook, and Twitter.<\/p>\n
A good example of high-volume influencer marketing was the #choosebeautiful campaign by Dove. Ultimately, it was shared by many, many of the people in its target demographic.<\/p>\n