If you want someone to share your videos, you first have to understand what might motivate them to do so. As it turns out, when a piece of content elicits an emotional response from the person viewing it online, the chances that they\u2019ll share it go way, way up. But, why?<\/p>\n
Here\u2019s an in-depth look at the science behind why we share videos online, with examples and takeaways you can put to work right away.<\/p>\n
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This power trio of emotions speaks to the major role positivity plays in sharing content online. As they say, laughter is the best therapy. Importantly, this results in a physiological reaction, and increases our level of arousal (meaning, alertness and excitement).\u00a0As research has shown<\/a>, this makes us more likely to share something with other people.<\/p>\n Examples abound of videos that result in joyful experiences for audiences online. One of the biggest viral video campaigns of all time was the ALS Ice Bucket Challenge, which raised more than $115 million in charitable donations<\/a>, and saw participation from millions of people across the country.<\/p>\n The element of surprise is strong, since you don\u2019t know exactly when the bucket of ice water is going to appear or how the person will react. The results are invariably hilarious. We couldn\u2019t pick just one, so here\u2019s a fun compilation of 50 of the best we\u2019ve seen:<\/p>\n