{"id":3151,"date":"2024-02-06T00:00:00","date_gmt":"2024-02-06T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=56"},"modified":"2025-06-20T18:10:10","modified_gmt":"2025-06-20T22:10:10","slug":"how-to-track-and-improve-viewer-engagement","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-track-and-improve-viewer-engagement.html","title":{"rendered":"Video Engagement: 10 Strategies to Grab &#038; Hold Viewer Attention"},"content":{"rendered":"\n<p>Video engagement accurately represents the connection you\u2019ve forged with an audience.&nbsp;<\/p>\n\n\n\n<p id=\"block-6066cb9f-ca3e-46f3-90dc-7673d4903378\">It showcases the likeliness of <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#:~:text=87%25%20of%20video%20marketers%20say%20video%20has%20directly%20increased%20sales.\" target=\"_blank\" rel=\"noreferrer noopener\">videos increasing awareness, sales, and retention<\/a>. Additionally, <a href=\"https:\/\/www.vyond.com\/resources\/100-video-training-and-video-marketing-statistics\/#:~:text=98%25%20of%20enterprise%20organizations%20site%20video%20as%20being%20valuable%20for%20%E2%80%9CImproving%20communication%E2%80%9D%20and%20%E2%80%9CTraining%20employees%20better\/faster.%C2%A0\" target=\"_blank\" rel=\"noreferrer noopener\">98% of enterprise organizations credit video<\/a> for better and faster employee training and improved internal communications.<\/p>\n\n\n\n<p id=\"block-c7874ac3-08ad-423c-be03-3e3c258a8292\">However, video production is a scalability challenge for many companies and organizations because of their required resources. To address this challenge, optimize each video for viewer engagement and get the most out of <a href=\"https:\/\/sproutvideo.com\/blog\/budgeting-for-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">your video budget<\/a>.<\/p>\n\n\n\n<p id=\"block-e501d1af-06c0-4e61-94cd-d5e75adfb79d\">We\u2019ll cover <a href=\"https:\/\/sproutvideo.com\/blog\/videos\/how-to-track-and-improve-viewer-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">ten strategies for increasing video engagement<\/a> \u2014 try incorporating one or two of these ideas into your next video!<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/ac90d7b11d12edc225\/de0db18643467b27?playerTheme=dark&amp;playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<div class=\"table-of-contents content-block\">\n<h4>How to Measure &amp; Improve Video Engagement<\/h4>\n<ul>\n<li><a href=\"#what-is-video-engagement\">What is Video Engagement &amp; Why Should I Measure It?<\/a><\/li>\n<li><a href=\"#strategies-to-improve-video-engagement\">10 Strategies for Improving Video Engagement<\/a><\/li>\n<ol>\n<li><a href=\"#Understand-Your-Viewers-Motivation\">Understand Your Viewer\u2019s Motivation<\/a><\/li>\n<li><a href=\"#Connect-Emotionally-with-Viewers\">Connect Emotionally with Viewers<\/a><\/li>\n<li><a href=\"#Add-Subtitles-or-Captions\">Add Subtitles or Captions<\/a><\/li>\n<li><a href=\"#Hook-Viewers-in-the-Opening-or-Introduction\">Hook Viewers in the Opening or Introduction<\/a><\/li>\n<li><a href=\"#Expand-Video-Reach-with-SEO\">Expand Video Reach with SEO<\/a><\/li>\n<li><a href=\"#Use-Sound-Visuals-and-CTAs-to-Hold-the-Viewers-Attention\">Use Sound, Visuals, and CTAs to Hold the Viewer\u2019s Attention<\/a><\/li>\n<li><a href=\"#Create-Effective-Thumbnails\">Create Effective Thumbnails<\/a><\/li>\n<li><a href=\"#Optimize-Videos-for-the-Intended-Distribution-Channels\">Optimize Videos for the Intended Distribution Channels<\/a><\/li>\n<li><a href=\"#Include-Interactive-Elements-for-Deeper-Learning\">Include Interactive Elements for Deeper Learning<\/a><\/li>\n<li><a href=\"#Edit-Refine-and-Replace-Videos-Based-on-Engagement\">Edit, Refine, and Replace Videos Based on Engagement<\/a><\/li>\n<\/ol>\n<li><a href=\"#Dissecting-a-Video-That-Nails-Engagement\">Dissecting a Video That Nails Engagement<\/a><\/li>\n<\/ul><\/div>\n\n\n\n<h2 id=\"what-is-video-engagement\">What is Video Engagement &amp; Why Should I Measure It?<\/h2>\n\n\n\n<p>Video engagement measures how people interact with your videos.<strong> It\u2019s one of the best ways to determine whether or not the intended audience is receiving your message.&nbsp;<\/strong><\/p>\n\n\n\n<p id=\"block-ea8c9fcc-42bb-47df-990c-8ae274499e74\">Commonly, video engagement is a key performance indicator (KPI) used by professionals to evaluate, measure, and improve the performance of video content.&nbsp;<\/p>\n\n\n\n<p id=\"block-77e8284b-feac-4ac3-a5dc-5b3d3233ca37\">Here are four <a href=\"https:\/\/sproutvideo.com\/blog\/video-metrics-mastering-the-game.html\" target=\"_blank\" rel=\"noreferrer noopener\">video engagement metrics<strong> <\/strong>to measure<\/a> and what they reveal.<\/p>\n\n\n\n<ul id=\"block-b163903c-691d-47e8-a16f-fd6a96893e5c\"><li><strong>Play Rate<\/strong>: <em>how likely someone is to play your video<\/em>. A high play rate percentage suggests the video grabs enough attention to encourage views. When low, consider optimizing your title, thumbnail, and whether the video aligns with the page topic.<\/li><li><strong>Average Engagement Rate<\/strong>: <em>how much of the video engaged viewers<\/em>. Along with its accompanying graph, this metric is useful for determining the percentage of video content watched and where viewers lose interest.&nbsp;<\/li><li><strong>Heat Mapping<\/strong>:<em> viewer engagement habits expressed on a cool-to-warm color scale<\/em>. It visually represents what parts of the video a user watched, rewatched, and skipped over.&nbsp;<\/li><li><strong>Individual Session Data<\/strong>: <em>data on who viewed the video, from what device, and where<\/em>. Every viewing session collects data. Use this data to tailor marketing efforts, audit secure video access, track user completion rates, and more.<\/li><\/ul>\n\n\n\n<p id=\"block-8f0ac808-9707-400b-9aa1-c5d84834f9ad\">For example, Learning &amp; Development professionals will likely optimize videos for optimal information absorption and track individual completion rates. On the other hand, marketers might track the <a href=\"https:\/\/sproutvideo.com\/help\/articles\/32-video_engagement_metrics\" target=\"_blank\" rel=\"noreferrer noopener\">average engagement rate<\/a> and <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">incorporate CTAs<\/a> to move leads down the funnel.<\/p>\n\n\n\n<p><em>\ud83c\udf31 &nbsp;<a href=\"https:\/\/sproutvideo.com\/blog\/video-metrics-mastering-the-game.html\" target=\"_blank\" rel=\"noopener\">Video Metrics: How to Measure, Evaluate, and Increase Engagement <\/a><\/em><\/p>\n\n\n\n<h2 id=\"strategies-to-improve-video-engagement\">10 Strategies for Improving Video Engagement<\/h2>\n\n\n\n<h3 id=\"Understand-Your-Viewers-Motivation\">1. Understand Your Viewer\u2019s Motivation<\/h3>\n\n\n\n<p>Viewer motivation has a measurable impact on video engagement. Internally <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0360131523000313\" target=\"_blank\" rel=\"noreferrer noopener\">motivated viewers produce higher engagement rates<\/a> than those motivated by external rewards or consequences.&nbsp;<\/p>\n\n\n\n<ul><li>Internal motivation is when a viewer watches a video for enjoyment or to satisfy their curiosity. <\/li><li>External motivation means the viewer is watching to gain something, such as impressing their new boss by seamlessly onboarding.&nbsp;<\/li><\/ul>\n\n\n\n<p id=\"block-1d673255-120f-4cde-98d7-21eca9786c0c\">For example, Notion is a fun productivity app built for individual customization. If a viewer is excited to learn how to use it,&nbsp;a 30-minute video on <em>Setting Up Notion Step-by-Step<\/em> is worth the time in the viewer\u2019s mind. <strong>The inherent satisfaction they expect to receive will increase their engagement in the video when the value is delivered<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"British Airways safety video - director&#039;s cut\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YCoQwZ9BQ9Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>British Airways solution to important (but boring) safety videos.<\/figcaption><\/figure>\n\n\n\n<p id=\"block-cfab7edf-79fb-4b25-9ebf-c662ad834e4f\">On the other hand, new hires engage with training videos to maintain employment and showcase their value to employers. They aren\u2019t engaging with the video from an internal drive but rather an external desire to maintain good standing at work.&nbsp;<\/p>\n\n\n\n<p id=\"block-9b140bf9-19df-4b9d-8663-2b79f59318f6\">For example, a video on <em>Everything a New Employee Needs to Learn on Day One<\/em> will be more engaging when <a href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2556325.2566239\" target=\"_blank\" rel=\"noreferrer noopener\">split into six shorter five-minute videos<\/a> rather than one long 30-minute segment. <\/p>\n\n\n\n<p id=\"block-902d51b5-3097-482c-a4f3-48f9f662afa9\">Consider your audience and balance the length of your videos with<\/p>\n\n\n\n<ul id=\"block-247386cc-d299-4b72-8b01-1039b2779a82\"><li>the value of the information provided<\/li><li>the viewer\u2019s <a href=\"https:\/\/www.verywellmind.com\/what-is-intrinsic-motivation-2795385\" target=\"_blank\" rel=\"noreferrer noopener\">intrinsic motivation<\/a><\/li><\/ul>\n\n\n\n<p id=\"block-f0786fe4-a78e-4d20-bd45-8c5c021fbb48\">In other words, you can inspire viewer engagement by appreciating what your audience finds valuable, insightful, and enjoyable.<\/p>\n\n\n\n<h3 id=\"Connect-Emotionally-with-Viewers\">2. Connect Emotionally with Viewers&nbsp;<\/h3>\n\n\n\n<p>An <a href=\"https:\/\/www.prweb.com\/releases\/motista_report_shows_financial_services_firms_using_emotional_connection_to_improve_customer_experience_and_generate_growth\/prweb14044870.htm#:~:text=SHARE%20THIS%20ARTICLE-,Our%20research%20shows%20that%20across%20all%20categories%2C%20an%20Emotionally%20Connected%20customer%20generates%2052%20percent%20more%20annual%20value%20than%20one%20who%20is%20just%20Highly%20Satisfied,-Post%20this\" target=\"_blank\" rel=\"noreferrer noopener\">emotionally connected audience generates 52% more value<\/a> than a highly satisfied one. Empathize with your viewers to identify how to incorporate emotion into your videos. <strong>Consider the viewer\u2019s pain points, questions, and knowledge gaps. Then, prepare viewers for the emotional ups and downs<\/strong> while providing calls to action.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/7090d6b61f16eec5f9\/ef460faaa7b4cdfd?playerTheme=dark&amp;playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n<div><h6>Hootsuite&#8217;s \u201cMean Tweets\u201d product update video based on the <em>Jimmy Kimmel Live<\/em> series of the same name.<\/h6><\/div>\n\n\n\n<p id=\"block-34fb08f6-5c4a-47e2-bbf6-0aedb2b48321\">For broad appeal, many brands use light-hearted emotions, such as surprise (like the <a href=\"https:\/\/sproutvideo.com\/blog\/explainer-videos.html#dissolve\" target=\"_blank\" rel=\"noreferrer noopener\">Generic Brand Video by Dissolve<\/a>) and humor (or this <a href=\"https:\/\/sproutvideo.com\/blog\/corporate-video.html#employee\" target=\"_blank\" rel=\"noreferrer noopener\">TrueCar welcome video<\/a>).<\/p>\n\n\n\n<p id=\"block-b152ed95-99ba-4696-a61c-c41a6faa20f8\">However, incorporating heavier emotional tones like grief, loneliness, and struggle (such as <a href=\"https:\/\/sproutvideo.com\/blog\/the-ultimate-guide-to-saying-thank-you-in-your-videos.html#lifestraw\" target=\"_blank\" rel=\"noreferrer noopener\">LifeStraw\u2019s thank you video<\/a>) can be especially powerful when the emotion is transformed in the video.&nbsp;<\/p>\n\n\n\n<p id=\"block-67139c36-4bc0-41c9-afd8-4b3997f6c731\">Here are examples of how you might <a href=\"https:\/\/sproutvideo.com\/blog\/the-secrets-of-storytelling-11-ingredients-for-better-videos.html\" target=\"_blank\" rel=\"noreferrer noopener\">use emotion and storytelling to drive engagement<\/a>:<\/p>\n\n\n\n<ul id=\"block-d98275c4-9eb4-4ca6-b791-f37802135dac\"><li>Highlight or emphasize an external or internal conflict and showcase the resolution<\/li><li>Use <a href=\"https:\/\/www.youtube.com\/watch?v=d1Zxt28ff-E\" target=\"_blank\" rel=\"noreferrer noopener\">The Hero\u2019s Journey to inform story beats<\/a> and create a satisfying story<\/li><li>Give the video (or main character) a goal: follow the journey to reward and share it<\/li><li>Align video topic (or the character\u2019s fears and desires) with those of your audience<\/li><\/ul>\n\n\n\n<p id=\"block-a4b31daf-f3be-468b-b717-c25d7b11f2ad\">You can incorporate storytelling elements in <a href=\"https:\/\/sproutvideo.com\/blog\/corporate-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">every type of business video<\/a> to contextualize the content and <a href=\"https:\/\/sproutvideo.com\/blog\/the-science-behind-the-role-of-emotions-in-video-sharing.html\" target=\"_blank\" rel=\"noreferrer noopener\">build emotional investment in a product or service<\/a>.<\/p>\n\n\n\n<h3 id=\"Add-Subtitles-or-Captions\">3. Add Subtitles or Captions<\/h3>\n\n\n\n<p>Viewers are <a href=\"https:\/\/www.nexttv.com\/news\/mobile-videos-often-watched-without-audio-study-finds#:~:text=The%20report%20recommends%20that%20advertisers%20caption%20their%20advertisements%20because%2080%25%20of%20consumers%20are%20more%20likely%20to%20watch%20an%20entire%20video%20when%20captions%20are%20available.\" target=\"_blank\" rel=\"noreferrer noopener\">80% more likely to finish a video with subtitles<\/a>. They also increase information absorption by enabling people to watch and read the content. Finally, subtitles are important for viewer accessibility.<\/p>\n\n\n\n<p><em>\ud83c\udf31 &nbsp;<a href=\"https:\/\/sproutvideo.com\/help\/articles\/31-subtitles_and_closed_captions\" target=\"_blank\" rel=\"noopener\">How to Add Subtitles to Your Videos Easily<\/a><\/em><\/p>\n\n\n\n<h3 id=\"Hook-Viewers-in-the-Opening-or-Introduction\">4. Hook Viewers in the Opening or Introduction<\/h3>\n\n\n\n<p>Encourage engagement for the entire length of a video \u2014 <a href=\"https:\/\/www.forbes.com\/sites\/shanesnow\/2023\/01\/16\/science-shows-humans-have-massive-capacity-for-sustained-attention-and-storytelling-unlocks-it\/?sh=1432d66c1a38\" target=\"_blank\" rel=\"noreferrer noopener\">whether it\u2019s 15 seconds or 30 minutes <\/a>\u2014 by <a href=\"https:\/\/www.linkedin.com\/pulse\/value-video-helpful-marketing-statistics-explainly-explainlyinc\/?trk=articles_directory#:~:text=33%25%20of%20viewers%20will%20stop%20watching%20a%20video%20after%2030%20seconds%2C%2045%25%20by%20one%20minute%2C%20and%2060%25%20by%20two%20minutes.\" target=\"_blank\" rel=\"noreferrer noopener\">centering, teasing, or jumping directly to the core valuable idea<\/a>.&nbsp;<\/p>\n\n\n\n<p id=\"block-f03a4380-023a-4f75-a496-30d179189cb5\">Consider, \u201c<strong>What about this topic is enticing, valuable, or entertaining?<\/strong>\u201d Use the introduction to explain or illustrate the core idea helpfully or satisfactorily to the viewer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Adobe - Click, Baby, Click\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/N1ltwg2nTK4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>This one-minute ad immediately introduces a mystery, which hooks the viewer while the hilarious payoff sells \u201cwhy\u201d the product is essential for businesses.<\/figcaption><\/figure>\n\n\n\n<p id=\"block-04474c75-77a2-4cd8-b15e-b65bae9292f5\">A video\u2019s introduction should be concise and relative to the video\u2019s length. Here are some examples of how to <strong>use the introduction to keep viewers watching:<\/strong><\/p>\n\n\n\n<ul id=\"block-5c715e31-34b0-49d8-b0de-797b219d792c\"><li><a href=\"https:\/\/youtu.be\/x4RV83tFl1w?si=78kLQKxGB6Bp7KxC\" target=\"_blank\" rel=\"noreferrer noopener\">Discuss what they will learn<\/a> and how it will unfold (i.e., a brief table of contents)<\/li><li><a href=\"https:\/\/youtu.be\/nn-Oz6yTV3U?si=YBMyEoJ21W8hQwmG\" target=\"_blank\" rel=\"noreferrer noopener\">Open with an engaging shot or sequence<\/a> that teases or encompasses the core idea<\/li><li>Expand on the title\u2019s hook and <a href=\"https:\/\/youtu.be\/bGKfyTMxu-I?si=SdgDr9u4hePvtd3x\" target=\"_blank\" rel=\"noreferrer noopener\">contextualize the pay-off<\/a>&nbsp;<\/li><li><a href=\"https:\/\/youtu.be\/7Fm5MUaaxEY?si=aPQJezyKp49VaCXW\" target=\"_blank\" rel=\"noreferrer noopener\">Create a short skit that is relevant to the core idea<\/a> of the video<\/li><\/ul>\n\n\n\n<p id=\"block-17555395-1449-40b4-b470-37479e5724da\"><strong>Deliver on the promises of the video\u2019s introduction to create viewer satisfaction<\/strong>.<\/p>\n\n\n\n<h3 id=\"Expand-Video-Reach-with-SEO\">5. Expand Video Reach with SEO&nbsp;<\/h3>\n\n\n\n<p>When a viewer is looking for specific information and finds your video, they are more likely to engage actively. Organic discovery puts your content in front of people who are directly seeking it. <\/p>\n\n\n\n<p>Learn how to rank in search with these <a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">video SEO best practic<\/a><a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\">es<\/a>, then use this <a href=\"https:\/\/sproutvideo.com\/blog\/what-is-video-metadata-and-how-do-i-use-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">guide on video metadata<\/a> to get started.<\/p>\n\n\n\n<h3 id=\"Use-Sound-Visuals-and-CTAs-to-Hold-the-Viewers-Attention\">6. Use Sound, Visuals, and CTAs to Hold the Viewer\u2019s Attention<\/h3>\n\n\n\n<p>Elevate your video with thoughtful sound design, cinematography, and actionable takeaways.&nbsp;Think of it this way: every movie and television show builds an emotional atmosphere to create an experience. Everything from the casting, script, and storyboard to the location, camera angles, and <a href=\"https:\/\/sproutvideo.com\/blog\/videos\/color-grading-fundamentals-in-adobe-premiere-pro\" target=\"_blank\" rel=\"noreferrer noopener\">color grading<\/a> focuses on building the right vibe.&nbsp;<\/p>\n\n\n\n<p id=\"block-f82fd9c8-718f-4eb3-bf90-3f9507db52f0\">You may not have the resources or budget to mimic movie studios, but you can <strong>refine how you use sound, visual cues, and calls to action to bring dynamism to your videos<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Project Management for Agencies - A Complete Guide\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HoY8WoROwB8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>A combination of b-roll footage, presentation slides, screencasting, and onomatopoeia creates a welcoming learning environment in this short video guide.<\/figcaption><\/figure>\n\n\n\n<p id=\"block-f82fd9c8-718f-4eb3-bf90-3f9507db52f0\">Video creators commonly add onomatopoeia (i.e., \u201cboing\u201d or \u201cding\u201d), b-roll video or gifs, background music, and on-screen text to maintain viewer attention. Utilize these ideas if they align with your brand and audience. Here are some other ideas for <strong>how you can use sound, visuals, and CTAs to engage and maintain viewer attention<\/strong>:<\/p>\n\n\n\n<ul id=\"block-b34b6e15-15ad-4268-bf70-fc7ed6c35e17\"><li><a href=\"https:\/\/sproutvideo.com\/blog\/persuasive-calls-to-action-are-your-videos-benefiting-from-them.html\" target=\"_blank\" rel=\"noreferrer noopener\">Create effective calls to action<\/a> by providing a resource or solving a problem<\/li><li>Use sound and music to set pacing expectations for the viewer intentionally&nbsp;<\/li><li>Add supplemental visuals wherever relevant to stoke interest and expand learning<\/li><li>Include on-screen presentation slides, whiteboard sketches, or <a href=\"https:\/\/sproutvideo.com\/blog\/exactly-how-to-make-a-professional-screencast-video.html\">screencasts<\/a><\/li><li>Combine these elements into a consistent tone to build audience trust<\/li><\/ul>\n\n\n\n<p id=\"block-f6ab9665-3773-4c04-bcaa-abb7b40d8967\">Much like a stage play in a black box theatre, the possibilities are endless. It\u2019s about what you do with the tools and skills you have while being open to trying new things.<\/p>\n\n\n\n<h3 id=\"Create-Effective-Thumbnails\">7. Create Effective Thumbnails<\/h3>\n\n\n\n<p>Effective thumbnails <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0167923622000914\" target=\"_blank\" rel=\"noreferrer noopener\">increase the likelihood that a user will click on a video<\/a>. Thumbnails can be a still image from the video, an eye-catching custom image with subtitle text, or even <a href=\"https:\/\/sproutvideo.com\/help\/articles\/53-how_to_change_the_poster_frame_for_a_video_or_live_stream\" target=\"_blank\" rel=\"noreferrer noopener\">an 8-second animated gif<\/a> pulled directly from the video (available on SproutVideo).&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/ea90d6b61b13eac263\/d9c2bbf2adb6e77f?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<p id=\"block-1a219728-019f-4a55-89ed-d9f9159889a0\">Certain thumbnail elements, <a href=\"https:\/\/www.marketingprofs.com\/charts\/2020\/43769\/the-anatomy-of-a-popular-youtube-thumbnail#:~:text=The%20report%20was,88%25%20were%20colorful.\" target=\"_blank\" rel=\"noreferrer noopener\">like faces and bright colors<\/a>, lend to views. The end goal is to establish <a href=\"https:\/\/nealschaffer.com\/youtube-thumbnail\/\" target=\"_blank\" rel=\"noreferrer noopener\">a brand-aligned look that consistently encourages clicks<\/a>.<\/p>\n\n\n\n<h3 id=\"Optimize-Videos-for-the-Intended-Distribution-Channels\">8. Optimize Videos for the Intended Distribution Channels<\/h3>\n\n\n\n<p>Where you embed or share a video greatly influences how you optimize it for engagement. A recruiting video, for example, will be different from a product demonstration, which is different from a social short (which also varies by platform).&nbsp;<\/p>\n\n\n\n<p id=\"block-eb770afd-fc48-4f28-8a8a-01005b06e033\">Yet you could repurpose elements of a recruiting video or product demonstration to share on Instagram or TikTok, lending to <a href=\"https:\/\/sproutvideo.com\/blog\/fourteen-kinds-of-evergreen-video-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">diverse content and added value<\/a>. In other words, <strong>consider tailoring your videos to match each intended distribution channel<\/strong>.&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/189dddb61b1fe2c290\/3efa5fcc0254cc69?playerTheme=dark&amp;playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n<h6>Our first episode in a <a href=\"https:\/\/sproutvideo.com\/blog\/video_category\/post-production\" target=\"_blank\" rel=\"noopener\">three-part series on color grading<\/a>.<\/h6>\n\n\n\n<p id=\"block-8af926fa-a1c3-4788-8136-c3698283bc50\">If you plan to share a video across multiple platforms, consider creating separate versions of the same content to optimize engagement for each channel.<\/p>\n\n\n\n<p id=\"block-d165801d-35a3-44be-94e0-b38c415e996b\">Making <a href=\"https:\/\/sproutvideo.com\/blog\/make-multiple-marketing-assets-from-single-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">multiple marketing assets from a single video<\/a> is not a new concept. Just like <a href=\"https:\/\/sproutvideo.com\/blog\/b2b-marketing-with-online-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">B2B video marketing<\/a> has different best practices than <a href=\"https:\/\/sproutvideo.com\/blog\/7-powerful-benefits-of-video-marketing-for-e-commerce.html\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing for e-commerce<\/a>, there is no one-size-fits-all approach to effectively repurpose content. In other words, <strong>don\u2019t compare your audience to another. Find out what your audience values<\/strong>.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CzZRf1Lvx-h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CzZRf1Lvx-h\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CzZRf1Lvx-h\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by SproutVideo (@sproutvideo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n<h6>The condensed social media version of the long-form episode above.<\/h6>\n\n\n\n<p id=\"block-5eb3529a-0ace-4eeb-86fb-2bbed3bfffc7\">Here are some examples of producing multiple versions of a video to tailor it for specific distribution channels:<\/p>\n\n\n\n<ul id=\"block-40908064-c787-4615-94b8-d58ceeb911e9\"><li>Share compelling 30-second or less clips from a longer-form video (i.e., promote a podcast episode by making several shorts from the most watched moments).<\/li><li>Create a 2-minute, 1-minute, 30-second, and 15-second version of an advertisement and A\/B test to determine what performs best in different situations.&nbsp;<\/li><li>Provide part of a paid online video course for free to generate interest in the course and build trust in the level of information provided.<\/li><\/ul>\n\n\n\n<p><em>\ud83c\udf31 &nbsp;<a href=\"https:\/\/sproutvideo.com\/blog\/four-secrets-optimizing-video-social-sharing.html\" target=\"_blank\" rel=\"noopener\">Four Secrets to Optimizing Video for Social Sharing<\/a><\/em><\/p>\n\n\n\n<h3 id=\"Include-Interactive-Elements-for-Deeper-Learning\">9. Include Interactive Elements for Deeper Learning<\/h3>\n\n\n\n<p>Quizzes, checklists, and discussion questions are examples of interactive elements that lead to improved information retention. <a href=\"https:\/\/journals.plos.org\/plosone\/article?id=10.1371\/journal.pone.0206250\" target=\"_blank\" rel=\"noreferrer noopener\">Quizzes, for instance, improve information retention by 25%<\/a>.&nbsp;<\/p>\n\n\n\n<p id=\"block-570b66af-a144-4351-ae66-f59ffd66dc7e\">Interestingly, interactive elements increase engagement in B2B and B2C scenarios. <a href=\"https:\/\/www.linearity.io\/blog\/interactive-content-statistics\/#:~:text=Interactive%20videos%20have%20demonstrated%20their,improving%20sales%20figures%20by%2014%25.\" target=\"_blank\" rel=\"noreferrer noopener\">Lead generation, web traffic, sales, and referrals all increase<\/a> alongside overall video engagement.&nbsp;<\/p>\n\n\n\n<p id=\"block-2fd2506c-65e2-4406-8f82-412e44acdccb\">Create interactive elements by considering the next steps your viewer needs to take. Provide solutions for the viewer with supplemental resources (such as a downloadable PDF summary) or tools for applying the knowledge learned (like a step-by-step checklist on what to do).&nbsp;<\/p>\n\n\n\n<p id=\"block-d7f21714-97ef-4319-81d6-a922e3dfc6c0\">You can also use interactive elements to direct viewer attention during or after a video with <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">in-player CTAs<\/a> and <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noreferrer noopener\">post-play screens<\/a>.<\/p>\n\n\n\n<br><div style=\"background-color: rgba(232, 240, 211, 0.8); padding: 20px; border-radius: 8px; text-align: center; width: 100%; max-width: 600px; box-sizing: border-box; margin: auto; border: 2px solid #c5d57e;\">\n\n  <h3 style=\"margin-bottom: 1rem;\">Engaging Educational Videos Made Simple<\/h3>\n\n  <a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/1f9ed9b0171792\/engaging-the-tiktok-generation-with-ethan-anderson\" target=\"_blank\" rel=\"noopener\">\n    <img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2025\/05\/Blog_050525.jpg\" alt=\"Educational Video Engagement with Ethan Anderson\" style=\"width: 100%; height: auto; border-radius: 6px; display: block;\">\n  <\/a>\n\n  <p style=\"font-size: 1.6rem; margin: 1rem 0; line-height: 1.4;\">For Ethan Anderson\u2014Director of Product with NOLA Education\u2014video engagement is the difference between student success and failure. <\/p>\n\n  \n  <p style=\"margin: 0;\"><a href=\"https:\/\/businessvideoplaybook.vids.io\/playlists\/1f9ed9b0171792\/engaging-the-tiktok-generation-with-ethan-anderson\" target=\"_blank\" style=\"color: inherit; text-decoration: none; font-weight: bold;\" onmouseover=\"this.style.color='#145b4b';\" onmouseout=\"this.style.color='inherit';\" rel=\"noopener\">Watch: The Video Strategy That Delivers 95% Success<\/a><\/p>\n\n<\/div><br>\n\n\n\n<h3 id=\"Edit-Refine-and-Replace-Videos-Based-on-Engagement\">10. Edit, Refine, and Replace Videos Based on Engagement Data<\/h3>\n\n\n\n<p>So, you published a video on your website that didn\u2019t perform as desired. Instead of returning to the drawing board, <a href=\"https:\/\/sproutvideo.com\/blog\/video-metrics-mastering-the-game.html\" target=\"_blank\" rel=\"noreferrer noopener\">use video engagement metrics<\/a> to determine what parts of the video aren\u2019t resonating with viewers or where they lose interest.&nbsp;<\/p>\n\n\n\n<p id=\"block-55460ffb-9c3b-4e6b-ad85-b2de2f7f70d5\">On the SproutVideo platform, <strong>the Engagement dashboard features a graph showing the percentage of viewers engaged with your video throughout its duration<\/strong>. The graph lets you pinpoint the parts of the video that people engage with most and where you\u2019re losing them.<\/p>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/a790d6b61f19e4c32e\/df12fb16cca5e9d8?autoPlay=true&amp;playerColor=4c78ae&amp;showControls=false&amp;loop=true\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<p id=\"block-01b1e006-682e-44db-a30c-265bbc307e45\">You can view the <a href=\"https:\/\/sproutvideo.com\/help\/articles\/32-video_engagement_metrics\" target=\"_blank\" rel=\"noreferrer noopener\">average engagement rate<\/a> to determine how much of your video people watch. A low overall engagement rate suggests that viewers aren\u2019t receiving the value intended from the content.&nbsp;<\/p>\n\n\n\n<p id=\"block-e2ab2bd1-afc4-4622-a5d9-976800e7546e\">Here are some ideas for <strong>evaluating the data to improve engagement<\/strong>:<\/p>\n\n\n\n<ul id=\"block-19502260-cc17-48dd-b504-19432e38adba\"><li>Look for spikes, which highlight areas with increased audience engagement or rewatches. Drop-offs highlight a significant decline in engagement or parts of the video viewers skipped.&nbsp;<\/li><li>Engagement above 100% indicate video rewatches. Rewatches highlight heightened interest or information too complex to absorb on the first watch.<\/li><li>Play rate (impressions\/views) tells how likely people are to click on your video. A new thumbnail, title, or video placement can improve a low play rate.<\/li><\/ul>\n\n\n\n<p id=\"block-dff46d42-461f-4028-8e95-1863a832e95c\">You can also review <a href=\"https:\/\/sproutvideo.com\/help\/articles\/32-video_engagement_metrics#heat-maps\" target=\"_blank\" rel=\"noreferrer noopener\">heat mapping data collected for every individual view session<\/a> on the SproutVideo platform. Heat maps visually display what parts of your videos individual viewers watched and rewatched. This data is ideal for reviewing student or employee engagement and <a href=\"https:\/\/sproutvideo.com\/blog\/five-best-practices-for-sharing-corporate-video-securely.html\" target=\"_blank\" rel=\"noreferrer noopener\">spotting sessions from viewers who shouldn\u2019t have access<\/a>.&nbsp;<\/p>\n\n\n\n<p id=\"block-bb2b729f-4d59-4f96-8b5c-5998a7dc8b53\">Once you\u2019ve determined how to improve the video for increased engagement, you can <a href=\"https:\/\/sproutvideo.com\/help\/articles\/77-how_to_replace_a_video_hosted_on_sproutvideo_with_a_new_video\" target=\"_blank\" rel=\"noreferrer noopener\">easily replace the old version with the new one<\/a>. SproutVideo preserves all historical analytics data.<\/p>\n\n\n\n<h2 id=\"Dissecting-a-Video-That-Nails-Engagement\">Dissecting a Video That Nails Engagement<\/h2>\n\n\n\n<p>Content creators rely on engagement to generate income. While a business&#8217;s applications and goals may differ, <strong>organizations can incorporate engagement strategies from highly successful videos to elevate brand content<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Take this video by <a href=\"https:\/\/www.youtube.com\/@PhilEdwardsInc\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube creator Phil Edwards<\/a>, for example. Phil combines many of the strategies above in his video production, resulting in a video that\u2019s hard to stop watching. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Stanley water bottle craze, unpacked\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vrUWQ56GeyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p id=\"block-c10bbcf0-f017-48c6-919c-f5163da5d3b8\">Here are <strong>three ways the video above successfully employs engagement strategies<\/strong>:<\/p>\n\n\n\n<h3 id=\"block-4d24b257-06d4-4ab9-8f19-7ab05a9eb8f2\">1. The video opens with a skit related to the core idea. <\/h3>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-960cb95f-d4e7-48a6-bc89-7b244c124da2\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/Blog020524_001-2-1200x695.jpg\" alt=\"This image has an empty alt attribute; its file name is Blog020524_001-2-1200x695.jpg\"\/><figcaption>The skit highlights a fake Stanley Cup collaboration based on <em>A Clockwork Orange<\/em>, a Stanley Kubrick film.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"block-ab4ddaed-331f-4a86-b72f-e2df7fd0091a\">2. Phil hooks the viewer by relating the trend to world history. He teases this information and circles back later. <\/h3>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-d576f273-44bb-4661-aec7-8a75db6c6615\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/Blog020524_002-2-1200x695.jpg\" alt=\"This image has an empty alt attribute; its file name is Blog020524_002-2-1200x695.jpg\"\/><figcaption>Phil states that the \u201creal reason\u201d for the craze is related to economists of the Gilded Age, rather than what the media story says.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"block-8603edfa-bf38-4291-962b-f9cf94ae42f2\">3. Sound, visuals, and editing create dramatic effects throughout the video. <\/h3>\n\n\n\n<figure class=\"wp-block-image\" id=\"block-1358e559-dc6a-45d4-94cf-5342378628b3\"><img src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/Blog020524_003-2-1200x695.jpg\" alt=\"This image has an empty alt attribute; its file name is Blog020524_003-2-1200x695.jpg\"\/><figcaption>The video incorporates multiple social media videos and sound bites from news outlets. The background music adds subtle intensity.<\/figcaption><\/figure>\n\n\n\n<p>Any of these elements can be strategically incorporated into business videos. Consider your goals, review the data, and make informed choices to improve video engagement.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter\"\/>\n\n\n\n<p id=\"block-e365a35e-f1c0-46b6-93a0-4360b836c15c\">Video best practices, like trends, are in a constant state of change. Fight the urge to follow fluctuating advice.<\/p>\n\n\n\n<p id=\"block-cae2e8f4-0092-4f69-bd6f-bc15df8e54f6\">Focus on what your audience craves from you. Doing so won\u2019t just increase your video engagement \u2014 it\u2019ll increase viewer satisfaction and your bottom line.<\/p>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Superpowered Video Hosting Built for Business<\/strong>\n\n<p>The right tool makes all the difference. Increase your engagement with SproutVideo\u2019s analytics, marketing, and security suite. <\/p><ul><li>\nEasy-to-use Analytics and Engagement dashboards<\/li>\n<li>Heat map, IP address, and location for every session<\/li>\n<li>Exportable CSV analytics and engagement reports<\/li><\/ul><p><\/p>\n<p>Plus, our human-powered Support team is here to help. Grab your 30-day free trial. No credit card required.\n<\/p>\n\n<a class=\"btn btn-primary\" title=\"Plus, get access to our beloved human-power support team. Sign up today!\" href=\"http:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Try SproutVideo Free<i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Maximize video engagement with these research-backed strategies. Learn how to measure engagement and evaluate the data. 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