{"id":3153,"date":"2016-03-08T00:00:00","date_gmt":"2016-03-08T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=58"},"modified":"2020-07-13T13:04:27","modified_gmt":"2020-07-13T17:04:27","slug":"four-smart-ways-to-use-customizable-post-play-screens","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/four-smart-ways-to-use-customizable-post-play-screens.html","title":{"rendered":"Four Smart Ways to Use Customizable Post-Play Screens"},"content":{"rendered":"
Image Credit: Freepik<\/a><\/h6>\n

When someone watches the entirety of your video, you can bet that viewer is more engaged and interested in your content than those who stopped watching mid-way through. One powerful way to maintain that momentum is to leverage a customizable post-play screen<\/a> – a screen that loads once your video concludes.<\/p>\n

Post-play screens can be used in a variety of ways, and can be used for embedded videos, or videos on SproutVideo landing pages and websites, too. Here are four clever ways you can leverage post-play screens according to different goals.<\/p>\n

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1. Drive Traffic to a Landing Page<\/h3>\n

This is a great option for informational videos that showcase the very best that a product, contest, or event has to offer, or any similar instance where your intent is to drive as many targeted visitors to a page as possible. Using video for this purpose is ideal because people will be more likely to convert after watching the video<\/a> than those who don\u2019t watch anything.<\/p>\n

This type of post-play screen can be as simple or complex as you require. In its most basic form, it would feature a simple call-to-action, such as \u201cLearn More,\u201d \u201cSignup Now,\u201d or \u201cPurchase Today!\u201d with a link to the page where the viewer can take the specified action. It can certainly be more complex, and you can use HTML for this post-play screen if needed. However, keeping it simple is likely best to avoid confusing the viewer, or potentially disrupting your traffic flow.<\/p>\n

2. Capture Leads<\/h3>\n

A post-play screen is a great way to capture leads at a time when someone is highly engaged and eager to learn more about a product or service. Since your video just convinced them to do so, you don\u2019t need a complicated signup form – the opposite is more likely to be effective.<\/p>\n

A real advantage to this method of capturing leads is that you don\u2019t need your viewers to navigate to another webpage – you can capture their contact information from within the video player. Since it minimizes the number of pages they need to visit, you might find this to be more effective than other lead capture tools.<\/p>\n

Building a custom post-play screen that displays a lead capture form is really easy to do, although it does depend to a certain extent on the marketing platform you are using. Although the exact process may vary, the core steps are to copy the HTML for the signup form from the platform of your choice, and paste it into the \u201cPost-Play Message Content\u201d field for your video within your SproutVideo account. Be sure to select the \u201cHTML\u201d option when customizing the post play screen for your video<\/a> within the SproutVideo platform. You can follow these detailed instructions for MailChimp here<\/a> as an example of what to do.<\/p>\n

When designing your form, keep in mind that simple forms might not only be more effective, but will likely fit better within the video player compared to longer forms with multiple fields.<\/p>\n