{"id":3157,"date":"2016-02-18T00:00:00","date_gmt":"2016-02-18T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=62"},"modified":"2023-04-03T14:44:11","modified_gmt":"2023-04-03T18:44:11","slug":"video-marketing-lessons-from-instagram-champions","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html","title":{"rendered":"Video Marketing Lessons from Instagram Champions"},"content":{"rendered":"<p>You probably know by now that Instagram is a major\u2014and growing\u2014platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform.<\/p>\n<p>If you\u2019re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it\u2019s a unique platform, with its own set of limitations and idiosyncrasies. So how do you make strong brand videos for Instagram? To give you some solid answers, we\u2019re looking to some brands who have recently been <a href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/these-brands-are-vying-be-best-instagram-snapchat-youtube-and-more-163508\" target=\"_blank\" rel=\"noopener noreferrer\">making big waves with their videos<\/a>.<\/p>\n<p><!--more--><\/p>\n<div style=\"width: 100%; margin: 0 auto 30px;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaagfbmveuiiii9pt0ehh4gib4hibkchbwchbwchbydr+jqaaaachrstlmaba4yhyqsm5jtamwaaadfsurbvdjl7zvbegmhcaqbaf\/\/42xcnbpaqakcm0ftumfaaibe81iqbjds3ls6zs3bipb9wed3yyxfpmhrft8sgyrcp1x8ueuxlmznwelfoycv6mhwwwmzdpekhlhlw7nwjqkhc4uizphavdza2jpzudsbzzinae2s6owh8xpmx8g7zzgkeopuoyhvgz1tbcxmkd3kwnvbu0gkhkx+izilf77iofhry1nyfnb\/lqpb79drwoyjva\/davg9b\/rlb4cc+nqgdz\/tvbbbnr6gbreqn\/nrmdgaqeej7whonozjf+y2i\/fzou\/qaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/sSvPCepCch\/\" target=\"_blank\" rel=\"noopener noreferrer\">#Ford #Escape&#8217;s available Active Park Assist may not be #Hyperlapse speed, but makes parallel parking a lot less painful.<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by Ford Motor Company (@ford) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2014-08-29T18:47:26+00:00\">Aug 29, 2014 at 11:47am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<\/div>\n<h3 id=\"the-demo-ford\">The Demo: Ford<\/h3>\n<p>Ford is one of those mega-brands that made the transition from traditional to new marketing methods pretty smoothly. You can see why in this quick, effective demo video that shows off the self-parking feature of the new Ford Escape. This video easily shows how you can make strong, shareable videos on a super-low budget.<\/p>\n<div style=\"width: 100%; margin: 0 auto 30px;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaagfbmveuiiii9pt0ehh4gib4hibkchbwchbwchbydr+jqaaaachrstlmaba4yhyqsm5jtamwaaadfsurbvdjl7zvbegmhcaqbaf\/\/42xcnbpaqakcm0ftumfaaibe81iqbjds3ls6zs3bipb9wed3yyxfpmhrft8sgyrcp1x8ueuxlmznwelfoycv6mhwwwmzdpekhlhlw7nwjqkhc4uizphavdza2jpzudsbzzinae2s6owh8xpmx8g7zzgkeopuoyhvgz1tbcxmkd3kwnvbu0gkhkx+izilf77iofhry1nyfnb\/lqpb79drwoyjva\/davg9b\/rlb4cc+nqgdz\/tvbbbnr6gbreqn\/nrmdgaqeej7whonozjf+y2i\/fzou\/qaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/44RumBKAg1\/\" target=\"_blank\" rel=\"noopener noreferrer\">Get out there and catch those dreams. Big, rocky, muddy ones. #KeepItWild #4Runner<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by toyotausa (@toyotausa) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2015-07-08T14:57:28+00:00\">Jul 8, 2015 at 7:57am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<\/div>\n<h3 id=\"the-cinemagraph-toyota\">The Cinemagraph: Toyota<\/h3>\n<p>Ever seen one of these? A cinemagraph is basically a cross between an image and a video. The motion elements make them a captivating and often mesmerizing addition to what\u2019s possible with video. You can create cinemagraphs using tools like Flixels, and they display best in video formats (which works out better for getting your Instagram posts viewed by more people anyway).<\/p>\n<div style=\"width: 100%; margin: 0 auto 30px;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaagfbmveuiiii9pt0ehh4gib4hibkchbwchbwchbydr+jqaaaachrstlmaba4yhyqsm5jtamwaaadfsurbvdjl7zvbegmhcaqbaf\/\/42xcnbpaqakcm0ftumfaaibe81iqbjds3ls6zs3bipb9wed3yyxfpmhrft8sgyrcp1x8ueuxlmznwelfoycv6mhwwwmzdpekhlhlw7nwjqkhc4uizphavdza2jpzudsbzzinae2s6owh8xpmx8g7zzgkeopuoyhvgz1tbcxmkd3kwnvbu0gkhkx+izilf77iofhry1nyfnb\/lqpb79drwoyjva\/davg9b\/rlb4cc+nqgdz\/tvbbbnr6gbreqn\/nrmdgaqeej7whonozjf+y2i\/fzou\/qaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BBiOpzRS5ol\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reason Number 2 you should live in a treehouse: Because you need a bird\u2019s eye view of the world. A nap in the leaves. A conversation with the animals. You know, the chance to finally live #TheJungleBook in real life. #livethere To celebrate @DisneyTheJungleBook, get $100 off all treehouses. Book now!<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by Airbnb (@airbnb) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-02-08T18:09:51+00:00\">Feb 8, 2016 at 10:09am PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<\/div>\n<h3 id=\"the-series-airbnb\">The Series: AirBnB<\/h3>\n<p>I\u2019m a big fan of series, largely because audiences are big fans of series. Series like this one by AirBnB can give structure and recognizability to your brand. At the same time, a series has more marketing horsepower than a single post, so it provides a great opportunity for fruitful cross-promotion with other brands. This particular treehouse series from AirBnB is not only really popular, but it\u2019s also helping to promote the new Tarzan movie, for instance.<\/p>\n<div style=\"width: 100%; margin: 0 auto 30px;\">\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"6\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaagfbmveuiiii9pt0ehh4gib4hibkchbwchbwchbydr+jqaaaachrstlmaba4yhyqsm5jtamwaaadfsurbvdjl7zvbegmhcaqbaf\/\/42xcnbpaqakcm0ftumfaaibe81iqbjds3ls6zs3bipb9wed3yyxfpmhrft8sgyrcp1x8ueuxlmznwelfoycv6mhwwwmzdpekhlhlw7nwjqkhc4uizphavdza2jpzudsbzzinae2s6owh8xpmx8g7zzgkeopuoyhvgz1tbcxmkd3kwnvbu0gkhkx+izilf77iofhry1nyfnb\/lqpb79drwoyjva\/davg9b\/rlb4cc+nqgdz\/tvbbbnr6gbreqn\/nrmdgaqeej7whonozjf+y2i\/fzou\/qaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BByXwJlrHdO\/\" target=\"_blank\" rel=\"noopener noreferrer\">???Your RSVP is requested: #Girls returns in 1 week. [Trailer link in bio]<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial, sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0px; margin-top: 8px; overflow: hidden; padding: 8px 0px 7px; text-overflow: ellipsis; white-space: nowrap; text-align: left;\">A video posted by Girls on HBO (@girlshbo) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-02-15T00:37:13+00:00\">Feb 14, 2016 at 4:37pm PST<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<\/div>\n<h3 id=\"the-teaser-girls\">The Teaser: Girls<\/h3>\n<p>Not sure how to translate your video feed into an Instagram campaign? Try creating short teaser videos to promote events, offline campaigns, or new products. Whether or not you\u2019re a fan of the show, this example from HBO\u2019s Girls is simply done, but still hooks viewers and leaves them wanting more.<\/p>\n<hr \/>\n<p>For more ideas for launching a new video campaign, check our recent posts on <a href=\"https:\/\/sproutvideo.com\/blog\/the-definitive-guide-to-video-marketing-roi.html\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing ROI<\/a> and <a href=\"https:\/\/sproutvideo.com\/blog\/six-great-apps-for-video-editing-on-iphone-and-android-for-2016.html\" target=\"_blank\" rel=\"noopener\">great apps for making video on the go<\/a>.<\/p>\n<p>Follow us on <a href=\"https:\/\/instagram.com\/sproutvideo\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> to get more inspiration for video marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> You probably know by now that Instagram is a major\u2014and growing\u2014platform for video marketing. Between stories, ads, and regular videos in the timeline, users are seeing a lot more video on this social media platform. If you\u2019re thinking of ways to expand your marketing efforts across platforms, Instagram video is a pretty obvious place to start. But it\u2019s a unique&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[36,43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing Lessons from Instagram Champions | SproutVideo<\/title>\n<meta name=\"description\" content=\"You probably know by now that Instagram is a major\u2014and growing\u2014platform for video marketing. Between stories, ads, and regular videos in the timeline,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing Lessons from Instagram Champions | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"You probably know by now that Instagram is a major\u2014and growing\u2014platform for video marketing. Between stories, ads, and regular videos in the timeline,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-18T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-03T18:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/Blog_021816.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1316\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/Blog_021816.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/02\/Blog_021816.jpg\",\"width\":1316,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html\",\"name\":\"Video Marketing Lessons from Instagram Champions | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-instagram-champions.html#primaryimage\"},\"datePublished\":\"2016-02-18T05:00:00+00:00\",\"dateModified\":\"2023-04-03T18:44:11+00:00\",\"description\":\"You probably know by now that Instagram is a major\u2014and growing\u2014platform for video marketing. 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