{"id":3165,"date":"2016-06-08T00:00:00","date_gmt":"2016-06-08T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=32"},"modified":"2022-01-27T14:01:30","modified_gmt":"2022-01-27T19:01:30","slug":"six-easy-ways-for-videographers-to-give-back","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/six-easy-ways-for-videographers-to-give-back.html","title":{"rendered":"6 Easy Ways for Videographers to Give Back"},"content":{"rendered":"

There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based.<\/p>\n

Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over $258 billion was given to charities<\/a> by individual donors.<\/p>\n

Companies and corporations are also realizing that giving back is something that consumers want them to do. If you work in marketing or in the leadership of a company, chances are you have thought about which\u00a0causes you should be supporting and how best to do it. In this post, we\u2019re outlining six simple ways you can build your video strategy and your charitable profile at the same time, with some great ideas for giving back with video.<\/p>\n

<\/p>\n

1. Raise Awareness<\/h3>\n

The simplest and most straightforward way to help some causes is to help them raise awareness. Connect with leaders in your local community or in your cause of choice. Ask if you can highlight their mission with a video.<\/p>\n

The benefit of this for them is obvious. The benefit for you is that you can enhance your company\u2019s profile while promoting a worthy cause.<\/p>\n

This tends to work especially well when that cause is complementary to your brand (for example, if you target a cause that is in line with your company\u2019s core mission or product, like the shoe company TOM\u2019s does by donating shoes – and more – for every pair they sell<\/a>).<\/p>\n

2. Volunteer Your Time<\/h3>\n

If you have a spare half-day, you can also support the cause by simply helping them to produce a video. The onus will be on the organization to come up with content and a concept\u2014your role would be to film, help edit, and deliver the final product. As an added bonus, you can claim the time and resources on your taxes as charity, and you will likely be able to put your brand logo on the video itself.<\/p>\n

3. Host an Internal or External Contest<\/h3>\n

What if you\u2019re more interested in discovering a new cause than in supporting the ones you already know about? Then think about hosting a contest where audience members or employees in your company can send in short videos on their passion projects or personal causes, and you can award the best ones with a donation and publicity through your company\u2019s platforms. Added bonus: you\u2019ll end up with a lot of user-created footage that you can edit and share in other formats.<\/p>\n

4. Make Them Laugh.<\/h3>\n

Nobody can deny that video is a great medium for inciting emotion. We\u2019re used to charitable projects tugging at our heartstrings, but what about going for a different, happier tone? Consider how you can strike a more positive note by bringing humor into your video, in the form of, for example, a local celebrity, a funny hashtag, or a funny animated video concept. Not all causes have to be depressing\u2014make yours a laugh!<\/p>\n

5. Inspire Action<\/h3>\n

Raising awareness is great, but what about actually doing something? Consider making a video for a cause\u2014maybe a general cause rather than a specific organization or project\u2014and offer viewers several ways to take action, for example by donating, by volunteering, by going to an event, turning off their lights for an hour, etc. Giving people specific courses of action to take, and highlighting resources they can use to do so, is a great way to show you care.<\/p>\n

6. Make a Commitment<\/h3>\n

It always warms the heart when a company makes a commitment to a cause, and shows accountability when following through. For instance, SproutVideo recently committed to donating a portion of the proceeds from new accounts opened our platform to the National Forest Foundation. If you\u2019re curious, read more about how we are giving back<\/a>.<\/p>\n

Is your company planning to raise money for a charity event, help convert wasteland in a park, or help children from underprivileged areas go to college? Maybe you should! Look for local people who are trying to get projects off the ground, and make a public video commitment to helping them achieve it. You can even make a video of the whole process, and release it in a series!<\/p>\n

\n

Have a video-for-charity idea you want to share, or a favorite campaign? Share away!<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/span> 3<\/span> MIN TO READ<\/span><\/span> There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. Luckily, there are also a lot of ways to give back, especially now. Donating to charity or supporting a worthy project is as easy as the click of a button or sending a text. Last year alone, over…<\/p>\n","protected":false},"author":3,"featured_media":3705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[26],"tags":[],"feature":[],"yoast_head":"\n6 Easy Ways for Videographers to Give Back | SproutVideo<\/title>\n<meta name=\"description\" content=\"There are a lot of reasons to give back to your community, whether that community is geographic and local, professional, or interest-based. 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