The new marketing video is not remotely about you, your product, or your company. It\u2019s about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about.<\/p>\n
Here is a breakdown of why educational videos have become such a key part of successful content strategies, and inspirational examples of brands knocking it out of the park.<\/p>\n
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No one wants to be a know-it-all, right? Wrong.<\/p>\n
We are living in the age of life-hacks, food-hacks, growth-hacks, and regular old hacks. If there is a smarter, better, faster way to do something, people will like it and share it and tell everyone they know.<\/p>\n
The science behind this is relatively straightforward. We gain credibility amongst our peers when we have interesting and useful information to offer them. This reflects positively upon the person sharing the information in the eyes of their friend, while the person sharing feels good about themselves because they helped someone else.<\/p>\n
Educational videos capitalize on this because they tap into our innate desire to better ourselves and help our friends do the same. With\u00a0searches containing “how to” up 70% year on year<\/a>, the demand for informative videos is clearly high and also growing.<\/p>\n The trick to creating compelling educational content is finding the right niche, and focusing on providing end-value for the viewer.<\/p>\n Home Depot has it relatively easy because DIY and home improvement are among the largest categories for \u201cHow To\u201d videos in terms of viewer interest, and are a natural fit for their brand. Nearly everyone walking into their store is looking to learn how to use the new tools they bought, or properly apply indoor paint, for instance.<\/p>\n Even a relatively mundane video about how to clean a mattress managed to rack up more than 278,000 views:<\/p>\nHow to Leverage Educational Content for Your Brand<\/h2>\n
Business to Consumer<\/h3>\n