{"id":3173,"date":"2016-05-09T00:00:00","date_gmt":"2016-05-09T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=40"},"modified":"2022-01-27T14:02:57","modified_gmt":"2022-01-27T19:02:57","slug":"ten-steps-to-make-a-video-series","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/ten-steps-to-make-a-video-series.html","title":{"rendered":"Let\u2019s Make a Video Series! A 10-Step Primer."},"content":{"rendered":"

Creating a video series can be an excellent way to raise engagement with your website, reach new audiences, and capture leads, especially if you\u2019ve never done one before. In fact, a lot of the most influential video brand marketing is through video series, and this isn\u2019t surprising when you think about what a series actually is.<\/p>\n

Since it\u2019s a brand story told in installments, or in a variety of different ways, it provides an opportunity to build a more long-term relationship with your audience. As people get accustomed to the series concept, they start feeling more invested in what each installment will be, and they recognize it when they see it.<\/p>\n

Why does that matter? Because people usually have to see\u2014and recognize\u2014marketing three times<\/a> before it \u201csticks.\u201d A series is a great way to make that happen.<\/p>\n

The challenge then is deciding what your series concept should be, and how to carry it out. In this post, we\u2019re running through a ten-step process that you can go through yourself as you come up with your next video series idea. The goal is to create a concept and execution that is dynamic and doesn\u2019t drag on\u2014something that actually warrants a whole series. To illustrate, we\u2019re dropping some of our favorite series into the mix. Enjoy!<\/p>\n

<\/p>\n

Step 1. Emotion is Key<\/h2>\n

Your concept should be emotional, and ideally a happy emotion. People remember things that make them feel something<\/a>. So, go for a good story, and have in mind your viewers\u2019 experience of watching. Build the idea based on what you want them to feel, not what you want them to know.<\/p>\n

Step 2. Don\u2019t Get Too Clever<\/h2>\n

If your concept is too highbrow or intellectually complex, or requires a lot of background knowledge to \u201cget it,\u201d you might want to go another way. It\u2019s not that your audience can\u2019t understand it, it\u2019s more that you\u2019ll lose the portion of the audience who spent all day thinking and just want to chill.<\/p>\n

Step 3. Potential to be Topical<\/h2>\n

It\u2019s a good rule of thumb to try to choose a series concept that\u2019s loose enough for you to comment on current events or industry happenings. Being able to do this helps you tap into bigger conversations\u2014but you probably don\u2019t want every installment of the series to be topical (see Step 4).<\/p>\n

Step 4. Potential for Evergreen<\/h2>\n

The opposite of topical, evergreen is the stuff that people can return to over and over, that doesn\u2019t quickly lose its relevance. Unless your brand is all about current events, your concept should have evergreen value as well.<\/p>\n

\n
\n
\n
<\/div>\n<\/div>\n

Floral head crowns: do or don’t? See Marnie’s in the #GirlsPremiere on #HBONOW. [Link in bio]<\/a><\/p>\n

A video posted by Girls on HBO (@girlshbo) on