{"id":3176,"date":"2023-01-09T00:00:00","date_gmt":"2023-01-09T05:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=44"},"modified":"2025-06-09T16:19:35","modified_gmt":"2025-06-09T20:19:35","slug":"fourteen-kinds-of-evergreen-video-content","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/fourteen-kinds-of-evergreen-video-content.html","title":{"rendered":"11 Evergreen Content Ideas with Video Examples (Updated for 2024)"},"content":{"rendered":"\n<p>Creating content can feel like a never-ending merry-go-round. It takes a lot of work to brainstorm and produce high-quality content that promotes your business faithfully.&nbsp;<\/p>\n\n\n\n<h3>Evergreen content allows you to step off the merry-go-round.<\/h3>\n\n\n<div class=\"ABTestWrapper\" data-test=\"2kAhKx4a7g\"><div class=\"wp-block-ab-testing-for-wp-ab-test-block-variant ABTestChild--c1KGv02AR\">\n<p><\/p>\n<div style=\"position:relative;height:0;padding-bottom:56.25%\"><iframe class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/ea90d7b21111e1c463\/fe93894a69b7db4f?playerColor=4c78ae\" style=\"position:absolute;width:100%;height:100%;left:0;top:0\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe><\/div>\n<p><\/p>\n<\/div><\/div>\n\n\n<p>Brainstorming and producing high-quality content takes a lot of work.<strong> <\/strong>But<strong> if <a href=\"https:\/\/sproutvideo.com\/blog\/videos\/fourteen-kinds-of-evergreen-video-content-html\" target=\"_blank\" rel=\"noreferrer noopener\">the same content produces new leads year after year<\/a>, the return on investment only improves with time<\/strong>. This is the beauty of evergreen content.<\/p>\n\n\n\n<p>Evergreen content \u2014 videos, blog posts, landing pages \u2014 produce consistent results long past publishing. Indeed, evergreen topics often gain more traffic with time and topic authority.&nbsp;<\/p>\n\n\n\n<p>Learn how to create a content engine that consistently <strong>builds brand recognition, improves search engine rankings, and increases lead generation<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Here are 11 evergreen content ideas (with video examples!) that you can use when planning your strategy, plus tips for getting the most out of your content. Let\u2019s jump in.<\/p>\n\n\n\n<div class=\"table-of-contents content-block\">\n<h4>Table of Contents<\/h4>\n<ol>\n<li><a href=\"#what-is-evergreen-content\">What is Evergreen Content?<\/a><\/li>\n<li><a href=\"#evergreen-vs-timely\">Topic Examples: What Is &amp; Isn\u2019t Evergreen<\/a><\/li>\n<li><a href=\"#topic-evergreen\">How to Determine If a Topic is Evergreen (Or Not!)<\/a><\/li>\n<li><a href=\"#evergreen-content-ideas\">11 Evergreen Content Ideas (with Examples)<\/a><\/li>\n<li><a href=\"#optimize-evergreen-content\">How to Get the Most from Your Evergreen Content<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 id=\"what-is-evergreen-content\">What Is Evergreen Content?<\/h2>\n\n\n\n<p><strong>Topics that people regularly search for are considered evergreen<\/strong>. <\/p>\n\n\n\n<p>Evergreen content can gain a sustainable flow of traffic that produces results month after month \u2014 often year after year when <a href=\"https:\/\/sproutvideo.com\/blog\/ten-common-video-seo-pitfalls-to-avoid.html\" target=\"_blank\" rel=\"noreferrer noopener\">properly updated<\/a> \u2014 because people regularly search for the topic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"713\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_EvergreenGraph-1200x713.jpg\" alt=\"\" class=\"wp-image-11579\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_EvergreenGraph-1200x713.jpg 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_EvergreenGraph-768x457.jpg 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_EvergreenGraph.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p>Evergreen content is consistently relevant. Evergreen content that utilizes <a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">SEO best practices<\/a> can rank highly on search engines, making your content discoverable and directly sought out.&nbsp;<\/p>\n\n\n\n<p>Most businesses will (and should) produce both timely and evergreen content. The difference is that <strong>evergreen content will continue to generate results, even during months when you don\u2019t publish any new content<\/strong>.<\/p>\n\n\n\n<p><em>\ud83c\udf31 <a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">17 Video SEO Best Practices<\/a><\/em><\/p>\n<\/div><\/div>\n\n\n\n<h3>Timely Content<\/h3>\n\n\n\n<p><strong>Timely content produces traffic for a short window of time<\/strong>. Also called topical content, these topics can be a large traffic source \u2014 especially for brands with significant search engine authority. However, brands that rely on timely content must constantly produce content to stay relevant (i.e., news, entertainment, etc.).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1200\" height=\"713\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_TimelyGraph-1200x713.jpg\" alt=\"\" class=\"wp-image-11580\" srcset=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_TimelyGraph-1200x713.jpg 1200w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_TimelyGraph-768x456.jpg 768w, https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2024\/02\/EvergreenContent_TimelyGraph.jpg 1280w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Timely articles receive an initial traffic spike, but traffic recedes with the public\u2019s interest. Conversely,<strong> <\/strong><a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>it takes 3-6 months<\/strong><\/a><strong> for most <\/strong><a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO-optimized evergreen content<\/strong><\/a><strong> to reach its full potential<\/strong>. Successful articles generally receive steady monthly traffic.<\/p>\n\n\n\n<h2 id=\"evergreen-vs-timely\">Topic Examples: What Is and Isn\u2019t Evergreen?<\/h2>\n\n\n\n<p>Evergreen content comes in many forms, including videos, blog posts, landing pages, social media content, and website marketing materials. Discover examples below.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3>Evergreen Content Examples<\/h3>\n\n\n\n<ul><li>How to Change Your Car Oil (Beginner\u2019s Guide)<\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/b2b-marketing-with-online-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Video Marketing: How to Build A Successful Strategy<\/a><\/li><li>20 Halloween Costume Ideas with 1990s Nostalgia&nbsp;<\/li><li>10 Best Nintendo Switch Games of All-Time*<\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">How to Record Professional Voiceovers<\/a><\/li><\/ul>\n\n\n\n<p>*Seasonal topics can be evergreen if the content remains relevant year after year.<\/p>\n\n\n\n<p><strong>Note<\/strong>: The topic <em>10 Best Nintendo Switch Games of All-Time<\/em> must be regularly updated to stay accurate. The key, however, is that the topic is timeless \u2014 the content will only require minimal updates to remain accurate as the best games evolve.<\/p>\n\n\n\n<h3>The Opposite of Evergreen: Timely Topics<\/h3>\n\n\n\n<ul><li>2023 Tech Trends: The Explosion of AI<\/li><li>The Best Nintendo Switch Games of 2024<\/li><li>People Are Angry About the New Season of The Bachelor; Here\u2019s Why<\/li><li>Everything We Know About the iPhone 16 (Release Date, Specs, Camera)<\/li><\/ul>\n\n\n\n<p>While some of this content could be updated yearly, creating new content on that topic makes more sense because most of it \u2014 if not all \u2014 will be outdated.&nbsp;<\/p>\n\n\n\n<p>For example, Apple releases a new iPhone every year. Therefore, an article about release rumors is timely, while a video on &#8220;How iPhones Changed the World&#8221; isn\u2019t going to change drastically year-over-year, making it evergreen content.&nbsp;<\/p>\n\n\n\n<br><div style=\"background-color: rgba(232, 240, 211, 0.8); padding: 20px; border-radius: 8px; text-align: center; width: 100%; max-width: 600px; box-sizing: border-box; margin: auto; border: 2px solid #c5d57e;\">\n\n  <h3 style=\"margin-bottom: 1rem;\">How Experts Turn Video Views Into Profit<\/h3>\n\n  <a href=\"https:\/\/businessvideoplaybook.vids.io\" target=\"_blank\" rel=\"noopener\">\n\n    <img src=\"https:\/\/mcusercontent.com\/381115c9b3d020de97ac69209\/images\/b6dda757-460d-2212-d502-8daaffa929d7.jpg\" alt=\"The Business Video Playbook by SproutVideo\" style=\"width: 100%; height: auto; border-radius: 6px; display: block;\">\n  <\/a>\n\n  <p style=\"font-size: 1.6rem; margin: 1rem 0; line-height: 1.4;\">Tired of videos that feel like a rigged carnival game? Discover expert strategies for turning video into a growth engine across any industry.\n<\/p>\n  \n  <p style=\"margin: 0;\"><a href=\"https:\/\/businessvideoplaybook.vids.io\" target=\"_blank\" style=\"color: inherit; text-decoration: none; font-weight: bold;\" onmouseover=\"this.style.color='#145b4b';\" onmouseout=\"this.style.color='inherit';\" rel=\"noopener\">Get Real Video Results\u2014Just Press Play<\/a><\/p>\n\n<\/div><br>\n\n\n\n<h2 id=\"topic-evergreen\">How to Determine If a Topic Is Evergreen<\/h2>\n\n\n\n<p>Ask yourself, &#8220;<strong>will this video, blog post, or landing page be as relevant in one year as it is today?<\/strong>\u201d In other words, will people still search for this topic in a year, and will this article contain the information they are looking for when they do?&nbsp;<\/p>\n\n\n\n<p>If the answer is yes (with regular but minimal updates), it is likely an evergreen topic.&nbsp;<\/p>\n\n\n\n<p>For example, &#8220;20 Halloween Costume Ideas with 1990s Nostalgia&#8221; will probably only receive traffic during the fall season, but the content will remain relevant every year. There\u2019s no need to create a new list of 90s costume ideas; therefore, the topic is evergreen.<\/p>\n\n\n\n<h2 id=\"evergreen-content-ideas\">11 Evergreen Content Ideas (with Examples)<\/h2>\n\n\n\n<p>We\u2019ve established that evergreen content is an important part of any <a href=\"https:\/\/sproutvideo.com\/blog\/guide-to-building-killer-video-marketing-strategy.html\" target=\"_blank\" rel=\"noreferrer noopener\">content strategy<\/a>. Not only does it provide useful information for potential and existing customers, evergreen topics build a loyal following, showcase thought leadership, and boost <a href=\"https:\/\/sproutvideo.com\/blog\/why-how-to-video-content-is-seo-gold.html\" target=\"_blank\" rel=\"noreferrer noopener\">your website\u2019s SEO<\/a>.<\/p>\n\n\n\n<p>One challenge, however, is coming up with evergreen content ideas. We\u2019ve compiled a list of the most popular kinds of evergreen content to help spark your creativity. <strong>Consider your target audience, brand voice, and business\u2019 \u2018why\u2019 as you read through the examples<\/strong>.&nbsp;<\/p>\n\n\n\n<h3>1. Explainer<\/h3>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/d390d7b31017e6c05a\/dfca87fba56325f0?playerTheme=dark&amp;playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/sproutvideo.com\/blog\/explainer-videos.html\">Explainer videos are a great way to showcase your product or service<\/a> and contextualize its importance for viewers. Regardless of form, this type of content is <strong>important for communicating to consumers and clients why your business exists<\/strong>. Explainer videos are created for sales and marketing and found on company landing or home pages.<\/p>\n\n\n\n<p><em>\ud83d\udcf9 <a href=\"https:\/\/sproutvideo.com\/blog\/how-we-produced-an-explainer-video-for-under-4k.html\">How We Produced an Explainer Video for Under $4k&nbsp;<\/a><\/em>&nbsp;<\/p>\n\n\n\n<h3>2. Educational (How-to)<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to run onboarding in Notion\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jA0m4S1FExo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Build trust and loyalty with an audience in any niche by providing helpful content. Provide guidance directly related to your product with beginner guides and how-to videos.&nbsp;<\/p>\n\n\n\n<p>Whether your business produces organic snacks for babies and toddlers, sells one-on-one fitness coaching services, or offers local videographer services, there is informative content you can create to help your customers.<\/p>\n\n\n\n<p>Brainstorm brand-specific content ideas and <strong>determine what information your audience needs to fully utilize and appreciate your product offerings<\/strong>.&nbsp;Optimize <a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\">educational content for search engines<\/a> to generate organic traffic and regularly engage visitors. <a href=\"https:\/\/sproutvideo.com\/blog\/why-how-to-video-content-is-seo-gold.html\" target=\"_blank\" rel=\"noreferrer noopener\">How-to content can effectively produce new leads<\/a> as part of <a href=\"https:\/\/sproutvideo.com\/blog\/enhance-your-five-stage-sales-funnel-with-video.html\">a content funnel<\/a>.<\/p>\n\n\n\n<p><em>\ud83d\udcda <a href=\"https:\/\/sproutvideo.com\/blog\/four-steps-towards-the-perfect-educational-video.html\">Four Steps Toward the Perfect Educational Video<\/a><\/em><\/p>\n\n\n\n<h3>3. Testimonials\/Customer Spotlight<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Katie Gately: How much can you feel?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b0ztmM1tpeE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Testimonials serve as valuable evergreen social proof on your website and sales pages. They are <strong>an easy way to showcase your company\u2019s value to potential customers<\/strong>.<\/p>\n\n\n\n<p>A modern take on the testimonial that\u2019s become increasingly popular is the customer spotlight. Instead of directly promoting your business, allow the potential customer to put themselves in the shoes of someone who has already successfully used your service or product.<\/p>\n\n\n\n<p><em>\ud83d\udccc <a href=\"https:\/\/sproutvideo.com\/blog\/how-to-put-your-customers-on-camera.html\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Great Customer Testimonials on Camera<\/a><\/em><\/p>\n\n\n\n<h3>4. Best Practices&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Viral Marketing: 6 Steps to Make Your Content Contagious w\/ Jonah Berger\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5q2JoXpfdZU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Highlight your authoritative knowledge on a subject in your industry with best practices and valuable tips. \u201cHow-to\u201d content meets beginners where they\u2019re at, while \u201cbest practices\u201d assume the audience has a preliminary understanding of a topic but wants more detailed information.&nbsp;<\/p>\n\n\n\n<p>Within your content strategy, best practices content could include featuring the work of others (as well as your own work), sharing resources that your audience will find helpful, and interviewing experts in the field who have already established credibility. However, it may also simply be a how-to article with a definitive stance on the best method of execution.<\/p>\n\n\n\n<h3>5. Complete Guide<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Start A T-Shirt Business: Everything You Need to Know\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tUGhbwP12XM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Complete guides cover all the related questions under a broad topic. These tend to be long-form videos \u2014 or a series of videos \u2014 and articles with word counts of 3,000 and well above.&nbsp;<\/p>\n\n\n\n<p>When positioned for SEO, guides cover general keywords with big traffic and competition (generally), as opposed to long-tail keywords with less traffic and competition.<\/p>\n\n\n\n<p><strong>These guides are often high-value in a content strategy because they cover a central topic important to your target audience<\/strong>. These pages generally bring in more traffic than other pieces of content combined, so marketers call them \u201cpillar pages.\u201d<\/p>\n\n\n\n<p>For a series of videos, you might <a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-require_viewers_to_submit_their_contact_information_to_watch_a_video\" target=\"_blank\" rel=\"noreferrer noopener\">collect viewers&#8217; emails<\/a> to receive the next installation automatically. In this way, \u2018complete guides\u2019 make for great top-of-funnel content that perform reliably.&nbsp;<\/p>\n\n\n\n<h3>6. About Us<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The value of values at Atlassian\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8xiwyk3ouuI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u2018About Us\u2019 content allows a business to tell its story, share its mission, and highlight the people who make it happen. Whether in video form or as a page, this evergreen content can be shared across marketing channels and even leveraged as a recruiting tool.&nbsp;<\/p>\n\n\n\n<p>Highly effective \u2018About Us\u2019 pages and videos serve as marketing tools by telling the story of why a company exists and how it came to be. Oftentimes, stories on the <i>why <\/i>and <i>how<\/i> of a company are more compelling than sharing the <i>who<\/i> or <i>what<\/i>.<\/p>\n\n\n\n<p><em>\ud83d\udc85 <a href=\"https:\/\/sproutvideo.com\/blog\/introducing-yourself-your-companys-about-us-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">Nailing Your Company\u2019s \u201cAbout Us\u201d Video<\/a><\/em><\/p>\n\n\n\n<h3>7. Case Study<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Using Notion helps Remote save $485k per year\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uNqyVGjZFZc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Case studies allow your company to showcase successful results, challenging projects, and outright failures \u2014 while providing advice on how others can overcome the same obstacles (often by using the company\u2019s products or services).&nbsp;<\/p>\n\n\n\n<p>Interview participants for more hard-hitting content. Consider incorporating visual elements to explain complex concepts or showcase data points. Case studies are also highly effective in increasing brand trust: the transparency combined with in-depth information provides a valuable resource when positioned for your target audience.<\/p>\n\n\n\n<p>Another approach is to highlight a customer or client\u2019s \u2018before\u2019 and \u2018after\u2019 experiences that resulted from using your services or products. This strategy allows the case study to double as a customer spotlight, although it would include more concrete information on what has changed and how it affected ROI.&nbsp;<\/p>\n\n\n\n<p><strong>Note<\/strong>: Case studies and customer stories are similar types of content. So much so that brands often use these terms interchangeably. However, case studies are data and product-focused, while customer stories use storytelling to convey the benefits of a product.&nbsp;<\/p>\n\n\n\n<h3>8. White Paper&nbsp;<\/h3>\n\n\n\n<iframe loading=\"lazy\" class=\"sproutvideo-player\" src=\"https:\/\/videos.sproutvideo.com\/embed\/4490d7b31017e6cbcd\/592a9f1fa764abd6?playerTheme=dark&amp;playerColor=4c78ae\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"\" referrerpolicy=\"no-referrer-when-downgrade\" title=\"Video Player\"><\/iframe>\n\n\n\n<p>White papers are data-driven essays that explain a problem and feature the company\u2019s solution. They are generally downloadable PDFs featuring technical and in-depth information, helpful diagrams, a company\u2019s methodology, factual evidence or data, and casual persuasiveness geared at marketing the company or its proposed solution.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Consider creating videos highlighting your white papers&#8217; most important and compelling information to encourage downloads and engagement with the material. As the video concludes, <a href=\"https:\/\/sproutvideo.com\/help\/articles\/174-how_to_enable_an_in-player_call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\">use CTAs<\/a> or <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noreferrer noopener\">a post-play screen<\/a> to direct users to the downloadable white paper.<\/p>\n\n\n\n<h3>9. \u201cBest of\u201d and Other Lists<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GoPro: Top 10 Epic Sends\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9rjl22eZ0rU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Imagination is the limit when it comes to brainstorming list ideas. There\u2019s plenty to cover across industries and niches, so this evergreen content is extremely common.&nbsp;<\/p>\n\n\n\n<p>This evergreen content covers the \u201cbest of,\u201d or \u201cmost popular\u201d for a particular keyword. It can highlight the benefits of a product or service, avoidable pitfalls, or pros and cons. Lists include buyer\u2019s guides, top ten articles, and recap compilations.<\/p>\n\n\n\n<h3>10. Product or Service Reviews and Comparisons<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"YNAB isn&#039;t a Mint Alternative - It&#039;s Better\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xyzd2rklY9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Review or compare popular products or services within your niche or industry. It allows you to discuss the technical details of competing products while showcasing your expertise within a side-by-side matrix.&nbsp;<\/p>\n\n\n\n<p>This approach may be unabashedly biased, often using the topic to showcase directly why your company is better than the competition. Use product comparisons to create videos, blog posts, and marketing landing pages highlighting why and how your product or company is superior.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also a great opportunity to build search engine authority by ranking for the main keywords related to a company. Additionally, the landing page can double as a destination for paid ads.<\/p>\n\n\n\n<p>Keep in mind that some product reviews are more evergreen than others. Trending consumer items, for example, may gain a lot of attention upon release that\u2019s not sustainable. While the content will remain accurate and relevant, fewer people may search for it.<\/p>\n\n\n\n<h3>11. Project Checklist or Toolkit<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ultimate SEO Checklist 2022 \u2014 How to Get #1 Rankings (Fast!)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wPBq2MAfujA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A checklist provides a step-by-step reference for completing a project. Similarly, curating a toolkit can be extremely helpful for people who aren\u2019t sure what equipment is necessary and what can wait.<\/p>\n\n\n\n<p>With either type of evergreen content, focus on developing helpful resources for people at various stages of expertise within your niche or industry. Also, do <a href=\"https:\/\/sproutvideo.com\/blog\/use-keyword-data-to-select-video-topics.html\" target=\"_blank\" rel=\"noreferrer noopener\">keyword research<\/a> to determine how people seek this information.<\/p>\n\n\n\n<p><strong>Note<\/strong>: Offer a downloadable version of your checklist or toolkit in exchange for the viewer\u2019s email address. Free, valuable resources can grow your email list while generating new leads.<\/p>\n\n\n\n<p><em><strong>Bonus Tip<\/strong>: Offer a PDF downloadable version of your checklist or toolkit in exchange for the viewer\u2019s email address. This will help grow your email list while generating new leads.&nbsp;<\/em><\/p>\n\n\n\n<h2 id=\"optimize-evergreen-content\">How to Get the Most From Your Evergreen Content<\/h2>\n\n\n\n<h3>1. Brainstorm Topics Using Why, How, and What&nbsp;<\/h3>\n\n\n\n<p>You can gain significant traffic with stellar content, but visitors will only become customers if the topics are directly related to your business. Instead of using keyword research to inform what topics you should write, consider your target audience, services and products, and brand tone.&nbsp;<\/p>\n\n\n\n<p>A customer survey is another way to learn what content is valuable to your audience. Potential customers are likely seeking the same content that current customers request.&nbsp;<\/p>\n\n\n\n<p>For example, we learned from our customer survey that customers prefer help articles, blog posts, and 10-minute or less micro-learning videos focused on video creative, asset management, operations, distribution, security, and measurement. This knowledge helps us prioritize our editorial and distribution plan for the next year.<\/p>\n\n\n\n<h3>2. Provide Genuine Value to Your Audience<\/h3>\n\n\n\n<p>Content that is a thinly disguised veil for marketing does not work. The goal is not for someone to watch your video or read a blog post and immediately buy what you have. That would be great! But more often than not, consumers seek to build trust in a brand before making a purchase. The quickest way to build trust is to freely provide valuable information.&nbsp;<\/p>\n\n\n\n<h3>3. Do Keyword Research for All Topics<\/h3>\n\n\n\n<p>Once you have a collection of topics, research keywords to determine the viability of your topics. Use this information to position your content in the way people are searching for it \u2014 rather than as a test determining whether it\u2019s worth creating.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example, a topic idea for \u201cVideo is SEO Gold\u201d becomes \u201cHow to Optimize Video for SEO.\u201d Or better yet, \u201cSEO for Video Marketing,\u201d because the competition is lower. A video\u2019s title should <strong>clearly state the value of the video using keywords that people commonly search<\/strong>.<\/p>\n\n\n\n<h3>4. Combine Content Types for Maximum Reach<\/h3>\n\n\n\n<p>Google provides multiple options for how to find content when searching. The default search engine results page (SERP) features numerous elements, including blog posts, landing pages, and videos. However, people can click on the Images or Videos tab (among others) to search. Furthermore, content is prioritized differently within each tab.&nbsp;<\/p>\n\n\n\n<p><strong>Feature multiple types of content on the page and include <\/strong><a href=\"https:\/\/sproutvideo.com\/blog\/17-video-seo-best-practices.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>best SEO practices<\/strong><\/a><strong> for all aspects of that content to optimize your content for organic reach<\/strong>. For example, a blog post on \u2018How to Create a Vision Board\u2019 could include a video how-to, complete instructions in text, and an image for each process step. <a href=\"https:\/\/sproutvideo.com\/blog\/what-is-video-metadata-and-how-do-i-use-it.html\" target=\"_blank\" rel=\"noreferrer noopener\">Metadata is essential for communicating this information with search engines<\/a>.<\/p>\n\n\n\n<h3>5. Be the Authority (Outdo the Competition)<\/h3>\n\n\n\n<p>Review what the competition has created when researching topics. If you can create a more valuable resource, the content will likely succeed (this likeliness increases with <a href=\"https:\/\/moz.com\/learn\/seo\/brand-authority\" target=\"_blank\" rel=\"noreferrer noopener\">brand authority on Google<\/a>). <strong>Strive to create more helpful and in-depth content than the competition<\/strong>. When your content is easy to absorb and highly informative, it becomes easier to rank and convert traffic into leads.<\/p>\n\n\n\n<h3>6. Update Your Successful Content Regularly<\/h3>\n\n\n\n<p>Even evergreen content can become outdated. It\u2019s good practice to update successful content regularly. You can also use analytics to ensure the content performs as expected. Investigate whether it has become outdated or usurped by a competitor if the content begins to receive less traffic than it usually does monthly.<\/p>\n\n\n\n<h3>7. Crosslink Evergreen Content<\/h3>\n\n\n\n<p>The more evergreen content you create, the more it will overlap with other content. Link to past relevant content you\u2019ve created whenever discussing similar or umbrella topics. This internal linking encourages visitors to navigate your websites. This behavior is tracked by search engines and represented in Google Analytics as an Engagement Rate. This metric is useful for determining whether visitors quickly leave or learn more about your brand.<\/p>\n\n\n\n<h3>8. Don\u2019t Be Afraid to Re-share Evergreen Content on Social Media<\/h3>\n\n\n\n<p>One of the major benefits of evergreen content is the ability to continue sharing it with new followers and customers who will find value in what you\u2019ve created. Be sure to re-promote content to your audience after updating it. Even those who have read it before may revisit it to discover new helpful information. Also, don\u2019t be afraid to reshare content you haven\u2019t updated&nbsp; \u2014 just ensure the information is still accurate before you do.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Ready for more guidance and inspiration?<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/sproutvideo.com\/blog\/corporate-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">15 Best Corporate Videos &amp; Tips for Creating Your Own<\/a><\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/how-to-track-and-improve-viewer-engagement.html\" target=\"_blank\" rel=\"noreferrer noopener\">Video Engagement: 10 Strategies to Grab &amp; Hold Viewer Attention<\/a><\/li><li><a href=\"https:\/\/sproutvideo.com\/blog\/b2b-marketing-with-online-video.html\" target=\"_blank\" rel=\"noreferrer noopener\">B2B Video Marketing: How to Build A Successful Strategy<\/a><\/li><\/ul>\n\n\n\n<div class=\"content-cta-with-button\"><strong>Empower Your Evergreen Content <\/strong>\n\n<p class=\"file-description\">Video hosting with powerful marketing, security, and collaboration tools. Easily access our human-powered Support team via chat and phone \u2014 no bots ever. <\/p>\n\n<p class=\"file-description\">With support for up to 8K video resolution, grab your free trial and launch your campaign with our stress-free user interface today.<\/p>\n\n<a class=\"btn btn-primary\" title=\"Get started with a 30 day free trial on SproutVideo!\" href=\"https:\/\/sproutvideo.com\/signup?utm_source=blog&amp;utm_medium=blog+post&amp;utm_content=CTA+callout\" target=\"_blank\" rel=\"noopener\" aria-label=\"(opens in a new tab)\">Start A Free Trial <i class=\"fa fa-chevron-right\"><\/i><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">10<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Evergreen content is highly effective at producing sustainable growth. This type of content continues to provide value for your target audience (and attract visitors) long past its publishing date. Our evergreen content mini-guide will teach you how to brainstorm topics, get the most out of your content, and provide you with a plethora of ideas to get started. <\/p>\n","protected":false},"author":40,"featured_media":11575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[26,11],"tags":[287],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Evergreen Content Ideas with Video Examples (Updated for 2024) | SproutVideo<\/title>\n<meta name=\"description\" content=\"Make videos last longer with evergreen content. 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