{"id":3184,"date":"2016-07-25T00:00:00","date_gmt":"2016-07-25T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=20"},"modified":"2020-07-13T13:04:28","modified_gmt":"2020-07-13T17:04:28","slug":"fifteen-tips-for-internal-corporate-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/fifteen-tips-for-internal-corporate-video.html","title":{"rendered":"Hi, I\u2019m Your CEO: 15 Tips for Your Internal Corporate Video"},"content":{"rendered":"

If you\u2019ve decided to take the plunge and make video an integral part of your organization\u2019s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.<\/p>\n

<\/p>\n

1. Mix It Up<\/h3>\n

There\u2019s more to internal video than a headshot of a senior leader. Mix up your content \u2013 traditional interview, UGC (user generated content) created by employees for employees, highlights from town halls, and training videos.<\/p>\n

2. Short And Sweet<\/h3>\n

When planning your video, remember that most people have an attention span of about 90 seconds for online video<\/a>. Focus on getting your points across in less than two minutes.<\/p>\n

3. Involve Others<\/h3>\n

Sometimes it can take people a little time to adjust to a change in strategy or to incorporate a new product into their processes. This is when video can be used particularly successfully. Recruit a few employees who have reacted positively to the change, and ask them to create a video about their perspectives and experiences. A \u2018just like me\u2019 series is an effective method for winning hearts and minds.<\/p>\n

4. Delivering Bad News<\/h3>\n

If you have to communicate bad news, use video, rather than a lengthy email, or worse, a short email with very little information. It gives you an opportunity to express your emotions and reassure employees about the future.<\/p>\n

5. What Do You Mean?<\/h3>\n

When you use video to deliver important news that will have an impact on your employees, schedule a \u201cWhat does this mean for us?\u201d Q&A session soon afterwards. Combining video with live conversation will ensure the right messages get through to your team at a critical time.<\/p>\n

6. Industry Updates<\/h3>\n

Information about trends or recent events affecting your industry help keep everyone informed and on the same page. Videos addressing the state of your industry always benefit from the inclusion of facts and figures (especially when they highlight something the audience didn\u2019t know!). Simple animated text overlays can help reinforce any statements and help drive the retention of information.<\/p>\n

7. Targeted Communications<\/h3>\n

There are times when company-wide video communications are the best option for sharing your message, and there are times when it\u2019s best to target small groups. Consider creating short videos addressing specific target groups where you can go into a level of detail that they will engage with.<\/p>\n

8. Thank You’s<\/h3>\n

Show your gratitude by thanking employees for their hard work<\/a>. Whenever the team has pulled together to create a fantastic project, when they\u2019ve won a bid, or when you think they\u2019ve represented the company well, let them know using video!<\/p>\n

9. Charitable Work<\/h3>\n

If your organization supports a charity<\/a>, video can be used to market and record the events that are held to raise money for it. This type of communication can benefit your company by reminding employees they are working for a higher purpose and helping improve the lives of others.<\/p>\n

10. Company Culture<\/h3>\n

Video can bring a human element to your company\u2019s values, which all too often can feel pretty abstract. Ask your employees to create a video discussing their experiences as a part of the organization\u2019s corporate mission.<\/p>\n

11. Recruit The Best<\/h3>\n

Almost 90% of next-generation executives said that a company\u2019s investment in video would influence their decision to accept a job offer from them<\/a>. It\u2019s a no-brainer to use corporate video as a major part of your strategy to recruit top talent.<\/p>\n

12. Keep It Simple<\/h3>\n

Avoid using jargon. Every employee should be able to understand your message. Acronyms or abbreviations might be lost on some, so take the time to spell things out when needed.<\/p>\n

13. Break Up Big Ideas<\/h3>\n

Remember that time is precious \u2013 your own time and that of your employees! If you have a lot to say on a particular topic, consider splitting it up and making a series on your chosen subject. This will keep the concepts more easily digestible, and help keep your videos to a reasonable time limit.<\/p>\n

14. Calls To Action<\/h3>\n

What do you want your audience to do when they have viewed your video? Always conclude it with a call to action<\/a> to ensure they understand and remember your message. Perhaps you want them to start using a new service, or to follow a new HR policy, or perhaps simply to share the video after watching. Whatever your objective, make sure your employees are aware of it too!<\/p>\n

15. Analyze Results<\/h3>\n

By all means, ask for feedback on the videos, but measure the effectiveness of your efforts too. Use metrics<\/a> such as views per video, drop off rates through the whole video<\/a>, and share rates to learn what you\u2019re doing right and where you need to improve.<\/p>\n

\n

Does your organization use corporate video to inform and motivate employees? Share your tips below or on Twitter!<\/p>\n","protected":false},"excerpt":{"rendered":"

<\/span> 3<\/span> MIN TO READ<\/span><\/span> If you\u2019ve decided to take the plunge and make video an integral part of your organization\u2019s communications strategy, the next step is coming up with some great ideas! From format to content to following up your video, this post will show you how to improve and simplify internal communications.<\/p>\n","protected":false},"author":3,"featured_media":3734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26],"tags":[],"feature":[],"yoast_head":"\nHi, I\u2019m Your CEO: 15 Tips for Your Internal Corporate Video | SproutVideo<\/title>\n<meta name=\"description\" content=\"Learn how to get internal corporate video right with these 15 tips. 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