{"id":3185,"date":"2016-07-20T00:00:00","date_gmt":"2016-07-20T04:00:00","guid":{"rendered":"http:\/\/sproutvideo.wpengine.com\/?p=21"},"modified":"2022-01-27T14:01:29","modified_gmt":"2022-01-27T19:01:29","slug":"how-to-get-the-brand-message-right-in-your-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-get-the-brand-message-right-in-your-video.html","title":{"rendered":"Five Inspiring Examples of Brand Building with Video"},"content":{"rendered":"

When it comes to marketing, video enables brands to come to life like never before. But, how do you get people to watch, and more importantly, remember your brand message? In this post, we break down how to strike a balance between promoting your brand, and creating engaging, memorable content that will resonate with your audience long after the video has finished playing.<\/p>\n

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Show your audience how your brand can change their lives<\/h3>\n

Nobody likes being sold to. As a videographer, your aim is not to sell, rather it is to show viewers that your brand will enrich their lives.<\/p>\n

One of the best ways to do this is to appeal to their emotions<\/a>. For a powerful example of this (no really, grab a tissue!), watch Google Earth\u2019s Homeward Bound video:<\/p>\n