{"id":343,"date":"2016-09-21T18:41:27","date_gmt":"2016-09-21T22:41:27","guid":{"rendered":"http:\/\/52.90.43.4\/?p=343"},"modified":"2020-03-06T16:29:49","modified_gmt":"2020-03-06T21:29:49","slug":"video-marketing-lessons-from-luxury-brands","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html","title":{"rendered":"Video Marketing Lessons from Luxury Brands"},"content":{"rendered":"<p>Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat at a Michelin-starred restaurant\u2026<\/p>\n<p>As well as a source of escapism, luxury brands can also provide inspiration for everyday\u00a0video marketing campaigns.\u00a0In this post, we take a look at the techniques used by some luxury brands, and some key\u00a0takeaways for\u00a0you and your video marketing team.<\/p>\n<p><!--more--><\/p>\n<h2>Don\u2019t Make a Commercial<\/h2>\n<p>Rather than adopting the hard-sell approach, a softer method will likely be more effective. Telling a story will engage the viewer more than simply listing the great qualities of the product or service you are promoting.<\/p>\n<p>Although the scriptwriting team in this short marketing film by BMW focused on storytelling, you can\u2019t help but notice the great features of the vehicle:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jmv1k88i3NA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You almost wouldn\u2019t know the video above is a commercial! You probably won\u2019t have a big Hollywood name like Madonna in your production. However, that shouldn&#8217;t prevent\u00a0you and your team from\u00a0<a href=\"https:\/\/sproutvideo.com\/blog\/the-secrets-of-storytelling-11-ingredients-for-better-videos.html\" target=\"_blank\" rel=\"noopener noreferrer\">scripting an interesting, memorable story<\/a>.<\/p>\n<p>Show\u00a0viewers the great attributes of the product. Don&#8217;t tell them.<\/p>\n<h2>Make it Beautiful<\/h2>\n<p>When it comes to beautiful videos, you can\u2019t help but be inspired by L&#8217;Odyss\u00e9e de Cartier by luxury jeweler and watchmaker, Cartier.<\/p>\n<p>If there was ever an example of gorgeous, irreverent branding, this might be it:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oKdpWokKqKQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The famous Cartier leopard is a symbol of luxury, so why not keep this in mind when planning your next video? There\u2019s no need for a real leopard &#8211; any high-end abstraction of your brand, or a central aspect of it, would work.<\/p>\n<p>Furthermore, the computer-generated dragon in the Cartier video adds a lot of unexpected drama to the video.\u00a0\u00a0It&#8217;s both mysterious and intriguing.<\/p>\n<p>Excitement, intrigue and alluring jewels all combined to make this video quite the success. It drove<a href=\"https:\/\/web.archive.org\/web\/20160915142519\/http:\/\/wave.wavemetrix.com:80\/content\/lodyss-e-de-cartier-shows-big-budget-creatives-have-power-drive-significant-cons-00901\" target=\"_blank\" rel=\"noopener noreferrer\"> 4X more engagement<\/a>\u00a0when shared on social, and led to highly positive brand associations as well.<\/p>\n<p>Rich colors, beautiful music and, if appropriate, some dramatic special effects will highlight the luxurious aspect of any product.<\/p>\n<p>When it comes to adding drama to your video marketing, go all out. Make it the stuff of dreams!<\/p>\n<p>When the marketing video above was first released on the Cartier website, it was possible to click on the products for a full product description and a link to buy. With SproutVideo, you can dramatically boost engagement by offering <a href=\"https:\/\/sproutvideo.com\/blog\/four-smart-ways-to-use-customizable-post-play-screens.html\" target=\"_blank\" rel=\"noopener noreferrer\">post-play call to action options<\/a> that enable you to add links and images after the video.<\/p>\n<h2>Focus on Craftsmanship<\/h2>\n<p>Luxury brands are defined by superior quality, craftsmanship and design. These are the elements that videographers tend\u00a0to focus on.<\/p>\n<p>The team behind the Leica hand-polishing video marketing campaign took the principle of superior craftsmanship, and bravely made this the focus of their video:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/PpSMW5H7FPQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In a video marketing campaign, the goal\u00a0is to find an attribute that differentiates\u00a0the product or service from competitors, and\u00a0make it a feature of the video.<\/p>\n<p>For example, if the product is handmade, why not make a video showing a craftsperson at work? Whether or not you are marketing a luxury brand, this approach shows customers that purchasing the product or service is money well-spent.<\/p>\n<p>Research is key to making compelling videos about the unique aspects\u00a0of the brand or product featured in your video marketing campaign. Get as close to the customer or end-user as possible. What motivated them to pick your solution or product over any others? What specific problem does it solve for them? How does it make them feel when they use it? What does it enable them to achieve?<\/p>\n<p>Don&#8217;t fret if\u00a0you can&#8217;t talk to actual customers or users. Talk to those on the front-lines of support, customer success, or sales. They&#8217;ll have the inside scoop on how customers talk about the product. Even better, they might be able to provide valuable anecdotes as inspiration.<\/p>\n<h2>Behind the Scenes<\/h2>\n<p>Everybody likes a \u2018warts and all&#8217; behind-the-scenes video. The scene when the CEO flubs their line, or that unintentional double entendre, makes us feel like the people in the commercial are just like us.<\/p>\n<p>However, that\u2019s not always the impression you want to create when you\u2019re producing a behind-the-scenes video that aspires to luxury:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ga9SdAc2OUY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The Dolce &amp; Gabbana behind-the-scenes video for its Light Blue perfume and aftershave is as glamorous as the commercial itself. In fact, it\u2019s another opportunity for the videographer to reinforce the message that the product is sophisticated, luxurious and an opportunity for customers to share some of the charisma of the models in the commercial.<\/p>\n<p>From the beautiful scenery to the choice of music, your behind-the-scenes video should be controlled and restrained. This is not the time for frantic music or footage of employees goofing around. Instead, you are giving your viewers something to aspire to.<\/p>\n<p>Using the techniques adopted by luxury brands, video marketing can be used to help extend a brand\u2019s reach, build lasting relationships with new and existing customers, and encourage excitement around promotions.<\/p>\n<hr \/>\n<p>If you want to share any tips on video marketing techniques that you have adopted from luxury brands, share them with the SproutVideo community on <a href=\"https:\/\/twitter.com\/sproutvideo\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>, or in the Comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat at a Michelin-starred restaurant\u2026 As well as a source of escapism, luxury brands can also provide inspiration for everyday\u00a0video marketing campaigns.\u00a0In this post, we take a look at the techniques used by some luxury brands, and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":3937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[43],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video Marketing Lessons from Luxury Brands | SproutVideo<\/title>\n<meta name=\"description\" content=\"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Marketing Lessons from Luxury Brands | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-21T22:41:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-06T21:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg\",\"width\":1320,\"height\":740},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html\",\"name\":\"Video Marketing Lessons from Luxury Brands | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage\"},\"datePublished\":\"2016-09-21T22:41:27+00:00\",\"dateModified\":\"2020-03-06T21:29:49+00:00\",\"description\":\"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat\",\"breadcrumb\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sproutvideo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video Marketing Lessons from Luxury Brands\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage\"},\"author\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\"},\"headline\":\"Video Marketing Lessons from Luxury Brands\",\"datePublished\":\"2016-09-21T22:41:27+00:00\",\"dateModified\":\"2020-03-06T21:29:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage\"},\"wordCount\":878,\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg\",\"keywords\":[\"Video Trends\"],\"articleSection\":[\"Video Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33\",\"name\":\"Laci Texter\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg\",\"caption\":\"Laci Texter\"},\"description\":\"SproutVideo blog contributor.\",\"sameAs\":[\"https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm\"],\"url\":\"https:\/\/sproutvideo.com\/blog\/author\/laci-texter\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video Marketing Lessons from Luxury Brands | SproutVideo","description":"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html","og_locale":"en_US","og_type":"article","og_title":"Video Marketing Lessons from Luxury Brands | SproutVideo","og_description":"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat","og_url":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html","og_site_name":"SproutVideo","article_publisher":"https:\/\/www.facebook.com\/SproutVideo","article_published_time":"2016-09-21T22:41:27+00:00","article_modified_time":"2020-03-06T21:29:49+00:00","og_image":[{"width":1320,"height":740,"url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/textercomm","twitter_site":"@SproutVideo","twitter_misc":{"Written by":"Laci Texter","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/sproutvideo.com\/blog\/#organization","name":"SproutVideo","url":"https:\/\/sproutvideo.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/SproutVideo","https:\/\/www.instagram.com\/sproutvideo","https:\/\/www.linkedin.com\/company\/sproutvideo","https:\/\/www.youtube.com\/sproutvideo","https:\/\/www.pinterest.com\/sproutvideo","https:\/\/twitter.com\/SproutVideo"],"logo":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png","width":250,"height":318,"caption":"SproutVideo"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/sproutvideo.com\/blog\/#website","url":"https:\/\/sproutvideo.com\/blog\/","name":"SproutVideo","description":"Video hosting for business","publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg","width":1320,"height":740},{"@type":"WebPage","@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage","url":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html","name":"Video Marketing Lessons from Luxury Brands | SproutVideo","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage"},"datePublished":"2016-09-21T22:41:27+00:00","dateModified":"2020-03-06T21:29:49+00:00","description":"Sometimes we need to escape from it all. Watching shows about the mega-wealthy, pinning fabulous designer clothes on Pinterest, or planning what you\u2019d eat","breadcrumb":{"@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sproutvideo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Video Marketing Lessons from Luxury Brands"}]},{"@type":"Article","@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#article","isPartOf":{"@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage"},"author":{"@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33"},"headline":"Video Marketing Lessons from Luxury Brands","datePublished":"2016-09-21T22:41:27+00:00","dateModified":"2020-03-06T21:29:49+00:00","mainEntityOfPage":{"@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#webpage"},"wordCount":878,"publisher":{"@id":"https:\/\/sproutvideo.com\/blog\/#organization"},"image":{"@id":"https:\/\/sproutvideo.com\/blog\/video-marketing-lessons-from-luxury-brands.html#primaryimage"},"thumbnailUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/Blog_092116.jpg","keywords":["Video Trends"],"articleSection":["Video Marketing"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/sproutvideo.com\/blog\/#\/schema\/person\/4a7bf1a2b82c83bb51ed83344a9efa33","name":"Laci Texter","image":{"@type":"ImageObject","@id":"https:\/\/sproutvideo.com\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","contentUrl":"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/09\/laci.jpg","caption":"Laci Texter"},"description":"SproutVideo blog contributor.","sameAs":["https:\/\/twitter.com\/https:\/\/twitter.com\/textercomm"],"url":"https:\/\/sproutvideo.com\/blog\/author\/laci-texter"}]}},"acf":{"square_featured_image":null,"has_related_video_page":null,"related_video":null,"video_category":null},"_links":{"self":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/343"}],"collection":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":6,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":5205,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/posts\/343\/revisions\/5205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media\/3937"}],"wp:attachment":[{"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/tags?post=343"},{"taxonomy":"feature","embeddable":true,"href":"https:\/\/sproutvideo.com\/blog\/wp-json\/wp\/v2\/feature?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}