{"id":382,"date":"2016-10-17T18:02:28","date_gmt":"2016-10-17T22:02:28","guid":{"rendered":"http:\/\/52.90.43.4\/?p=382"},"modified":"2020-01-27T13:53:29","modified_gmt":"2020-01-27T18:53:29","slug":"what-not-to-say-in-your-marketing-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/what-not-to-say-in-your-marketing-video.html","title":{"rendered":"What Not to Say in Your Marketing Video"},"content":{"rendered":"

Sometimes, it’s what you don’t say that really counts. This couldn’t be more true for marketing videos, where choosing your words wisely makes a world of difference to the success of your campaign.\u00a0<\/span><\/p>\n

In this post, we\u2019ll look at what NOT to say in your marketing video. From scripts that aren\u2019t realistic to videos that omit\u00a0that all-important call-to-action, if you avoid the common pain points on this list, your marketing video will be a hit!<\/span><\/p>\n

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Treating your audience like customers rather than people.<\/b><\/h3>\n

Most of us don\u2019t respond well to aggressive selling techniques. The hard sell may work well in the short term, but in the longer run,\u00a0an approach that focuses on building a relationship between customer and brand is one that will yield better results. <\/span><\/p>\n

Marketing videos that are most successful tell a story, often about how people use the product or service, to improve their lives.\u00a0<\/span>One shining example of brand storytelling is this video for Dawn dish soap:<\/p>\n