{"id":383,"date":"2016-11-02T15:59:23","date_gmt":"2016-11-02T19:59:23","guid":{"rendered":"http:\/\/52.90.43.4\/?p=383"},"modified":"2022-11-18T13:38:42","modified_gmt":"2022-11-18T18:38:42","slug":"what-can-we-learn-from-auto-brand-marketing-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/what-can-we-learn-from-auto-brand-marketing-videos.html","title":{"rendered":"What Can We Learn from Auto Brand Marketing Videos?"},"content":{"rendered":"<p>Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have &#8211; the auto industry consistently churns out hit after hit.<\/p>\n<p>We\u00a0took a close\u00a0look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips\u00a0you should drive right off the lot into your next campaign.<\/p>\n<p><!--more--><\/p>\n<h3><b>Simple and Beautiful <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=YdZMypElBpo\"><b>Honda: \u201cHands\u201d<\/b><\/a><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5wEjV2ekSwE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The concept of this video is incredibly simple, but captivating (17 million views and counting).\u00a0<\/span><\/p>\n<p>When you watch it, it\u2019s not surprising it was so popular\u00a0&#8211; it ticks all the boxes! Catchy music, playful, upbeat message, attractive animation, and a simple message.<\/p>\n<p>This video proves beyond a shadow of a doubt that if you take a simple message, and create attractive content that brings a smile to the viewers\u2019 faces, the audience will respond positively.<\/p>\n<h3><b>May the Force be With You <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=6HugFW8rLZ8\"><b>Volkswagen: \u201cThe Force\u201d<\/b><\/a><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YdZMypElBpo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Think Volkswagen, and the words \u2018practical\u2019, \u2018family\u2019 \u2018quality\u2019 and \u2018budget conscious\u2019 probably spring to mind. Not exactly what you\u2019d associate with one of the funniest, memorable, not to mention cutest auto marketing videos!<\/p>\n<p>This video highlighted one of the features of the Volkswagen Passat\u00a0(keyless remote start) using a mini Darth Vader. Thanks to the car and its keyless remote, one of life\u2019s everyday moments becomes ever so special.<\/p>\n<p><span style=\"font-weight: 400;\">In fact, VW decided to use the video to maximum effect. Before it aired on television,<\/span><span style=\"font-weight: 400;\"> influential journalists were permitted a preview and it was leaked on YouTube<\/span><span style=\"font-weight: 400;\">. After it aired during the SuperBowl, <\/span><span style=\"font-weight: 400;\">viewers were entertained by a meeting between little Darth and the original Dark Lord<\/span><span style=\"font-weight: 400;\">. Volkswagen even collaborated with Lucasfilm to design a <\/span><a href=\"https:\/\/www.starwars.com\/news\/obi-wan-kenobi-volkswagen#:~:text=In%20early%202022%2C%20Lucasfilm%20and,opportunity%20to%20combine%20two%20passions.\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">special edition Star Wars Passat<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Not only did the video show its target demographic how the car matched their aspirations, it made it memorable &#8211; and appealing &#8211; for those who might not have considered this brand. Using the video as the starting point for the marketing campaign enabled the brand to connect with its target customers and new customers, and increase interest in the car.<\/p>\n<h3>Volvo Trucks &#8211; &#8220;<a href=\"https:\/\/www.youtube.com\/watch?v=qBVv-mTX4OY\" target=\"_blank\" rel=\"noopener noreferrer\">The Epic Split feat. Van Damme (Live Test)<\/a>&#8220;<\/h3>\n<p>You can&#8217;t talk about the video marketing genius of auto brands without bringing up Volvo&#8217;s unbelievable stunt with Jean Claude Van Damme.<\/p>\n<p><iframe loading=\"lazy\" title=\"Volvo Trucks - The Epic Split feat. Van Damme (Live Test) , Commercial Ad .\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qBVv-mTX4OY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The disconcerting effect of the trucks reversing while\u00a0slowly driving apart, plus the utter deadpan performance delivered by Van Damme, amount to marketing gold.<\/p>\n<p>Upon closer inspection, this video is\u00a0impactful because it delivers something unexpected, astonishing, and remarkable to the audience. It provides <a href=\"https:\/\/en.wikipedia.org\/wiki\/Social_currency\" target=\"_blank\" rel=\"noopener noreferrer\">social currency<\/a> to viewers because it&#8217;s something to talk about.<\/p>\n<p>If your video can leave viewers wondering how you pulled it off, you just might have a similar success story\u00a0on your hands.<\/p>\n<h3><b>The Underdog <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=WNtJoIyAReg\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Mini: \u201cDefy Labels\u201d<\/b><\/a><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/WNtJoIyAReg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nWhen you\u2019re a smaller brand, with a small budget, making great videos takes ingenuity and creativity. Although the marketing team at Mini get to play with a larger than usual marketing budget, they were also tasked with using all their skills to turn around negative perceptions of the vehicle. Let&#8217;s be honest &#8211; when\u00a0it comes to cars, most of us live by the adage \u201cbigger is better\u201d.<\/p>\n<p>Mini decided to face its critics head on. It defied the negative labels that had been attributed to the brand, turning the criticisms leveled at it on their head.<\/p>\n<p>If your brand suffers negative attention, addressing it directly using video makes for a refreshing approach. The audience are more likely to admire the brand\u2019s honesty and openness.<\/p>\n<h3><b>The Legendary Auto Video You Probably Haven\u2019t Seen <\/b><a href=\"https:\/\/www.youtube.com\/watch?v=_ve4M4UsJQo\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Honda: \u201cThe Cog\u201d<\/b><\/a><\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/bl2U1p3fVRk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">You probably missed out on this example of marketing perfection from Honda when it was released. It was only aired in Australia, the UK and Sweden.<\/span> Despite its limited audience, it has gone down in advertising history as one of the very best auto commercials, and has <a href=\"https:\/\/www.theguardian.com\/media-network\/2016\/jun\/02\/how-we-made-hondas-cog-ad-wieden-kennedy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">received many industry awards<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>It\u2019s simple, really. Take one of the smallest elements of the product, and create a video around it. If it includes a chain reaction, even better.<\/p>\n<p><span style=\"font-weight: 400;\">Audiences are used to watching the end result of highly advanced computer editing techniques, and almost expect these to be used. Therefore, it\u2019s much more interesting for viewers when videographers eschew this in favor of a more traditional approach. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;The Cog&#8221;\u00a0features\u00a0very little computer generated imagery. What you see is what you get. In fact, it took <\/span><a href=\"https:\/\/thisisnotadvertising.wordpress.com\/2011\/10\/13\/honda-the-story-of-cog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">four days of filming to get the two 60-second shots that were stitched together post-production<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this video was released back in 2003, it was <a href=\"https:\/\/thisisnotadvertising.wordpress.com\/2011\/10\/13\/honda-the-story-of-cog\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrated with interactive options<\/a>. <\/span><span style=\"font-weight: 400;\">Sky Digital viewers could press a button on their remote control that allowed them to see an extended version of the video. They could also order a free DVD and a brochure for the vehicle.<\/span><\/p>\n<p>To generate momentum, the marketing team took\u00a0the video beyond the confines of the television screen and into other media formats. Today, we have more options to do so, thanks to the multitude of social media platforms, smart TVs, and VR.<\/p>\n<h3><b>What\u2019s the Magic Formula?<\/b><\/h3>\n<p>Based on our research of the biggest and best auto brand marketing videos, we\u2019ve cracked the secret to video marketing success:<\/p>\n<blockquote><p><em><span style=\"font-weight: 400;\">Simple message + something unexpected + catchy music + beautiful details\u00a0+ options to explore the message outside the medium of video = SUCCESS!<\/span><\/em><\/p><\/blockquote>\n<p>Of course, videography is more than a box-ticking exercise. At the heart of each award-winning viral video is a certain\u00a0<em>je ne sais quoi<\/em> that <a href=\"https:\/\/sproutvideo.com\/blog\/the-science-behind-the-role-of-emotions-in-video-sharing.html\" target=\"_blank\" rel=\"noopener noreferrer\">viewers really\u00a0respond to<\/a>. But, you can maximize your chances of success by first identifying the factors that appeal to your audience. Then, dissect the techniques used by top marketing teams addressing that audience.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Which auto\u00a0brand marketing videos have inspired you? Share with the SproutVideo community on <\/span><a href=\"https:\/\/twitter.com\/sproutvideo\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> or in the Comments section below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Have you seen a car advert recently that make you stop what you were doing and pay attention? We bet you have &#8211; the auto industry consistently churns out hit after hit. We\u00a0took a close\u00a0look at the techniques used to hook viewers in a few of our favorites, and came up with some steal-worth tips\u00a0you should drive right off the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[21],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Can We Learn from Auto Brand Marketing Videos? | SproutVideo<\/title>\n<meta name=\"description\" content=\"We\u2019ve been taking a look at the techniques used in a few of our favorite auto brand marketing videos. Here&#039;s how they do it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/what-can-we-learn-from-auto-brand-marketing-videos.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Can We Learn from Auto Brand Marketing Videos? | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve been taking a look at the techniques used in a few of our favorite auto brand marketing videos. 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