{"id":394,"date":"2016-11-07T17:40:59","date_gmt":"2016-11-07T22:40:59","guid":{"rendered":"http:\/\/52.90.43.4\/?p=394"},"modified":"2020-07-13T13:01:58","modified_gmt":"2020-07-13T17:01:58","slug":"how-to-design-ab-video-testing","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-design-ab-video-testing.html","title":{"rendered":"How To Maximize Engagement by A\/B Testing Videos"},"content":{"rendered":"

<\/b>Making an awesome video is part art, part science. Testing which bits of your video work, and which need more attention, is more fun than you might think. So get your lab coat on, your notebook out, and start a\/b\u00a0testing videos!<\/span><\/p>\n

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Why should I a\/b test my video? I know it\u2019s great!<\/b><\/h3>\n

You might think it\u2019s an amazing video, but what about your audience? You could be convinced that your call to action works best at the start of the video, but what if it works even better at the end? Or maybe you should include two calls to\u00a0action?<\/p>\n

A\/B testing videos definitively answers the questions we ponder during the editing process. <\/span><\/p>\n

Yes, you did\u00a0the best you could\u00a0and\u00a0<\/span>think<\/span><\/i> you made the best decisions. But, conducting a test is the only way to be sure the video is as effective as possible.<\/span><\/p>\n

What should I test?<\/b><\/h3>\n

What you test depends on the elements that comprise your video. It also depends on your gut instinct. You might have a feeling that a particular part of the video isn\u2019t quite right. Perhaps it might be too long, the font might not look right, or you\u2019re following best practices but\u00a0it doesn’t seem to flow.<\/p>\n

Here are some aspects of your video that could be perfect for\u00a0A\/B testing:<\/p>\n