{"id":397,"date":"2016-10-06T18:10:45","date_gmt":"2016-10-06T22:10:45","guid":{"rendered":"http:\/\/52.90.43.4\/?p=397"},"modified":"2022-01-27T14:05:01","modified_gmt":"2022-01-27T19:05:01","slug":"increase-your-chances-of-funding-with-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/increase-your-chances-of-funding-with-video.html","title":{"rendered":"How to Increase Your Chances of Funding With Video"},"content":{"rendered":"<p>If you have an idea for a great product, but haven\u2019t got a prototype, how do you convince investors to fund your venture?<\/p>\n<p>Here are all the practical tips you\u2019ll need for creating a video that has the wow factor to get investors keen to be part of the journey.<\/p>\n<p><!--more--><\/p>\n<h3><b>Be Quick!<\/b><\/h3>\n<p>Whether online, on\u00a0crowd-funding platforms like Kickstarter and Indiegogo, or in-person, you\u2019ll quickly realize that investors\u00a0are cash-rich and time-poor. They want to understand your idea as fast as possible, why it\u2019s better than everything else currently available, and how you\u2019re going to make it happen.<\/p>\n<p>It doesn&#8217;t matter if you don&#8217;t have anything material, like a product demo, to show potential investors. The important point\u00a0is ensuring\u00a0they understand your vision. To keep the investors engaged, and to get your point across quickly, we recommend using video.<\/p>\n<p>After all, data from Kickstarter shows that <a href=\"https:\/\/tubularinsights.com\/kickstarter-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">projects featuring video are 85% more likely to get funded<\/a>\u00a0than projects without video. That&#8217;s a big boost!<\/p>\n<p>Here is a summary of what\u00a0you&#8217;ll need to cover:<\/p>\n<ul>\n<li>Who&#8217;s on your team?<\/li>\n<li>What\u2019s the idea?<\/li>\n<li><span style=\"font-weight: 400;\">What problem does it solve?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Who will benefit?<\/span><\/li>\n<li>What is your addressable market?<\/li>\n<li><span style=\"font-weight: 400;\">Is the timing right for your product?<\/span><\/li>\n<li>Are there any competitors? How is\u00a0your idea differentiated?<\/li>\n<\/ul>\n<h3>Super Earlier Stage Video Marketing<\/h3>\n<p>It&#8217;s possible that you might be too early stage to attract serious investors. Still, it&#8217;s never too early to capture leads for when you&#8217;re gearing up to launch your campaign.<\/p>\n<p>Using an <a href=\"https:\/\/sproutvideo.com\/help\/articles\/55-require_viewers_to_submit_their_contact_information_to_watch_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">email-gated video<\/a>, you can send email addresses to the marketing platform of your choice. From there, send a drip campaign explaining the timeframe for when you expect to have more details about your project, and when you&#8217;ll be able to accept investments. Keep leads engaged with periodic video updates, sharing the latest on any new developments.<\/p>\n<p>Another alternative would be to use a <a href=\"https:\/\/sproutvideo.com\/help\/articles\/46-how_to_enable_a_custom_post-play_screen_for_a_video\" target=\"_blank\" rel=\"noopener noreferrer\">post-play screen<\/a>, displayed once your video concludes, to direct interested viewers to a landing page of your choice. It could be a signup form to be an early beta tester, or to join a wait-list, or downloads with more details about your project.<\/p>\n<h3><b>Get the Conclusion Right<\/b><\/h3>\n<p>The conclusion of your video is key. The right ending depends on the audience you are addressing with\u00a0your pitch.<\/p>\n<p>Online community of investors: Think of the conclusion as your final, most important call to action. Focus on a truly individual approach. People are more likely to provide assistance if they feel a\u00a0personal connection to the project, and that it&#8217;s not just about the money. Don&#8217;t forget to emphasize\u00a0what the investors will gain by donating to your project. Above all, remember\u00a0to thank them!<\/p>\n<p>Professional\u00a0investors: The conclusion of your video should be the start of the conversation about the market opportunity for your concept. Ideally, investors will\u00a0be intrigued\u00a0by the main segments of your video, and looking to get into details about your\u00a0strategy and growth prospects.<\/p>\n<h3><b>Don\u2019t Share Everything<\/b><\/h3>\n<p>Ideally,\u00a0investors will be eager\u00a0to learn\u00a0more after watching your concept video. We know you\u2019ll be excited to share your ideas and enthusiasm during the video, but be strict with yourself when planning the content.<\/p>\n<p>There simply won\u2019t be enough time in your video to share everything you want. After all, you\u2019ve probably been living and breathing this new venture for months. The video would be hours long if you told the whole story!<\/p>\n<p>When you\u2019re pitching to professional investors, more detailed content, such as your own experiences that lead to the idea or the results of a focus group, are best discussed after you have shown the video. By all means, hint during the video that you are keen to share this material, but save it for the subsequent conversation. In this case, you have the advantage of being in the room, and certain aspects of your story\u00a0will come across as more authentic in person.<\/p>\n<p>If you\u2019re creating the video for an online investment community, you can share a little more. In fact, some background on how you got the idea would be interesting for viewers. By giving it a personal touch, you&#8217;ll increase the likelihood they&#8217;ll feel comfortable investing.<\/p>\n<p>Particularly if you are posting the video on a public investment platform, it is important that you protect your concept. Do not share details that would enable users to replicate your idea. If you&#8217;re asked for more information, the interested party should sign a nondisclosure agreement.<\/p>\n<h3><b>Check, Check and Check Again<\/b><\/h3>\n<p>Before you <a href=\"https:\/\/sproutvideo.com\/help\/general_and_common_questions\/how_do_i_share_my_videos\" target=\"_blank\" rel=\"noopener noreferrer\">share\u00a0the video online<\/a> or commence a meeting with investors, you need to review\u00a0it thoroughly. Ask a trusted colleague or family member to watch it too. Everything must be accurate.<\/p>\n<p>One of the aims of your video is to establish trust with your investors. They must be able to trust every claim you make in the video.\u00a0Investors will not be impressed if they discover inaccuracies in the video &#8211; it could jeopardize your chances of winning funding.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Have you made a video pitch to investors? Share it with us on <\/span><a href=\"https:\/\/twitter.com\/sproutvideo\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.facebook.com\/SproutVideo\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> If you have an idea for a great product, but haven\u2019t got a prototype, how do you convince investors to fund your venture? Here are all the practical tips you\u2019ll need for creating a video that has the wow factor to get investors keen to be part of the journey.<\/p>\n","protected":false},"author":3,"featured_media":4014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[17,26,11],"tags":[],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Increase Your Chances of Funding With Video | SproutVideo<\/title>\n<meta name=\"description\" content=\"If you have an idea for a great product but haven\u2019t got a prototype, how do you convince investors to fund your venture? One word: video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/increase-your-chances-of-funding-with-video.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Your Chances of Funding With Video | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"If you have an idea for a great product but haven\u2019t got a prototype, how do you convince investors to fund your venture? 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