{"id":461,"date":"2016-12-06T16:34:19","date_gmt":"2016-12-06T21:34:19","guid":{"rendered":"http:\/\/52.90.43.4\/?p=461"},"modified":"2023-05-26T14:34:52","modified_gmt":"2023-05-26T18:34:52","slug":"our-top-10-picks-for-2016-marketing-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/our-top-10-picks-for-2016-marketing-videos.html","title":{"rendered":"Our Top 10 Picks for 2016 Marketing Videos"},"content":{"rendered":"<p>The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength.<\/p>\n<p>In this post, we&#8217;re looking back at some of our favorite marketing videos from 2016. These ten videos\u00a0made us laugh, cry, or rush out to try\u00a0the product! Enjoy.<\/p>\n<p><!--more--><\/p>\n<h2><b>1. Tasty \u201cCookies and Cream Puffs\u201d<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Cookies &amp; Cream Puffs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0zyz0ktjUrI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve seen them all over Facebook &#8211; short, easy to follow videos showing you how to make mouthwatering recipes, even with the sound off. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The videographers have come up with a winning formula: understanding exactly where we\u2019re likely to access video, how we use video, and how we want to cook (quickly, simply, and jam-packed with flavor) and put them together to make viral content time after time. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why this <a href=\"https:\/\/www.youtube.com\/watch?v=0zyz0ktjUrI\" target=\"_blank\" rel=\"noopener noreferrer\">particular video<\/a>? Because it inspired a massive 2 million people to treat themselves to an utterly delicious dessert!<\/span><\/p>\n<h2><b>2. Under Armour \u201cI Will What I Want\u201d<\/b><\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=ZY0cdXr_1MA&#038;feature=youtu.be<\/p>\n<p>If you\u2019re struggling to make a video that feels authentic, watch this. It\u2019s a masterclass in speaking honestly and openly to your audience.<\/p>\n<p>Quite simply, we love this video because it started a much needed conversation about self-belief and inner strength. It\u2019s a superb example of the power of video.<\/p>\n<h2><b>3. Chubbies \u201cMario Kart on Lombard Street\u201d<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Mario Kart on Lombard Street\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mPBnR9jn0ZY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Lombard Street tends to be associated with that icon of cool, Steve McQueen, and the infamous <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=31JgMAHVeg0\"><span style=\"font-weight: 400;\">car chase scene in Bullitt<\/span><\/a><span style=\"font-weight: 400;\">. This video is set in the same location, but revels in being anything but cool. It\u2019s all about fun! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Low budget and hugely engaging, this video really made us want to dress up and race down the crookedest street in the world! And taking a look at the stats &#8211; a mind-boggling <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/adage.com\/article\/the-viral-video-chart\/viral-video-chart-2-01-16\/302468\/\">17.2 million views in just seven days<\/a>\u00a0during 2016 &#8211;<\/span><span style=\"font-weight: 400;\">\u00a0we\u2019re definitely not alone! <\/span><\/p>\n<h2><b>4. Hyundai Genesis &#8220;First Date&#8221;<\/b><\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=-R_483zeVF8<\/p>\n<p>Guy takes girl out on a date; dad is wary. How many times have we seen videos\u00a0based on that storyline?<\/p>\n<p>Still, time after time, this video from Hyundai kept us watching right to the end. What\u2019s more, the smile never left our\u00a0face!<\/p>\n<h2><b>5. Pepsi \u201cEmojis Here Now!\u201d<\/b><\/h2>\n<p>https:\/\/www.youtube.com\/watch?v=sgO-68zdcz4&#038;feature=youtu.be<\/p>\n<p>This series of videos tapped\u00a0into 2016&#8217;s\u00a0desire for <a href=\"https:\/\/sproutvideo.com\/blog\/eight-tips-for-creating-snackable-video-content.html\" target=\"_blank\" rel=\"noopener noreferrer\">snackable content<\/a>. Why spend 30 seconds getting your message across when you can do it in only five? Plus, you\u2019ve gotta love those emojis &#8211; they\u2019re just so darned cute!<\/p>\n<h2><b>6. Command \u201cHammer\u2019s Toolbox\u201d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Not only does this video win huge nostalgia points from us, it boosted awareness of the brand by generating real engagement. The social element of the campaign was a huge hit, thanks to the <\/span><a href=\"https:\/\/www.adweek.com\/news\/advertising-branding\/watch-mc-hammer-help-brand-stop-hammer-time-literally-171026\"><span style=\"font-weight: 400;\">event allowing people to dress in their best 90s clothes and lip sync with MC Hammer himself<\/span><\/a><span style=\"font-weight: 400;\">. Cue internet meltdown!<\/span><\/p>\n<h2><b>7. Doritos \u201cUltrasound\u201d<\/b><\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/ugn_qmQ0NFo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Marketing videos have a short time to tell a story. The message has to be clear, the story engaging, and the video memorable. Doritos ticked all the boxes with their 2016 Superbowl video. Most importantly of all, <\/span><span style=\"font-weight: 400;\">it got people talking<\/span><span style=\"font-weight: 400;\">!. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you think of it, we\u2019re sure that you remember it, so for us, the video was a must for our top 10.<\/span><\/p>\n<h2><b>8. Esurance #EsuranceSweepstakes<\/b><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-530\" src=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2016\/12\/esurance.png\" alt=\"Esurance Video Campaign from 2016\" width=\"589\" height=\"409\" \/><\/p>\n<p>Use the phrase \u201creal-time marketing video\u201d to most videographers, and it\u2019s usually followed by a sharp intake of breath and a concerned expression. We like to be in control, to make sure that the editing is flawless and every element is to our satisfaction.<\/p>\n<p>But, Esurance showed that the risk involved with real-time marketing videos can pay off in terms of massive audience engagement (5,300 retweets, as shown in the image above). For anyone wanting to make a splash in 2017, this should give you serious food for thought.<\/p>\n<h2><b>9. Honey Maid \u201cThis is Wholesome\u201d<\/b><\/h2>\n<p><iframe loading=\"lazy\" title=\"Honey Maid: This is Wholesome :30 TV Commercial | Official\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2xeanX6xnRU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>All too often, we see the same family set up represented in commercials &#8211; mom, dad, and two kids. But that\u2019s not an accurate depiction of family life for everyone, and they deserve to be represented too. This is 2016, not 1956! It made for a refreshing change to see a range of family units celebrated by Honey Maid. Kudos to this all-American brand for this celebration of diversity.<\/p>\n<p><span style=\"font-weight: 400;\">We hope you\u2019ve enjoyed this trip down memory lane. This really was a fantastic year for video marketing &#8211; there\u2019s been no shortage of videographers putting their all into getting people talking about their brands. If you agree with our choices, let us know! Even better, if we\u00a0overlooked one of your favorites, let us know on <a href=\"https:\/\/twitter.com\/sproutvideo\">Twitter<\/a> or the Comments section below!<\/span><\/p>\n<p>If you&#8217;re planning your next video marketing campaign and have been inspired, head over to our post &#8216;<a href=\"https:\/\/sproutvideo.com\/blog\/hire-a-production-studio-or-make-the-video-yourself.html\">Should You Hire a Production Studio or Make the Video Yourself?<\/a>&#8216; for some tips on doing it yourself. And if you want to continue the masterclass, there&#8217;s no better place than &#8216;<a href=\"https:\/\/sproutvideo.com\/blog\/how-to-get-the-brand-message-right-in-your-video.html\">Five Inspiring Examples of Brand Building with Video<\/a>&#8216;. Don&#8217;t forget to <a href=\"https:\/\/sproutvideo.com\/features\">guide your viewers after the video with post-play calls to action, links, images and forms<\/a>!<\/p>\n<hr \/>\n<p>We\u00a0hope you loved our\u00a0picks for the top 10 marketing videos of 2016. We\u2019re so excited to see what next year brings. Roll on 2017!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> The year 2016 was tumultuous, with many ups and downs across the board. The one exception has been online video, which has only moved from strength to strength. In this post, we&#8217;re looking back at some of our favorite marketing videos from 2016. These ten videos\u00a0made us laugh, cry, or rush out to try\u00a0the product! Enjoy.<\/p>\n","protected":false},"author":3,"featured_media":4841,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[305,21,24],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Top 10 Picks for 2016 Marketing Videos | SproutVideo<\/title>\n<meta name=\"description\" content=\"This has been one of the biggest, busiest years yet for marketing videos! 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