The perfect teasers are created to grab the attention of viewers and keep them wanting more. But, how do you craft one without giving too much away?<\/p>\n
In this post, we\u2019ll be examining teasers and content snippets we\u2019ve created, and deep-diving into the elements of what makes them successful.<\/p>\n
A teaser is a short video that is created as a way of generating buzz around an upcoming announcement. It could be used to promote a longer video\/movie, a product launch or anything that needs some sort of announcement. The key here is to attract viewers and only provide enough information to encourage them to learn more.<\/p>\n
There are slight differences between the types of teaser content you can unveil to the world, each serving a slightly different purpose.<\/p>\n
A teaser video is usually very flashy, punchy, and hypes up what you are trying to promote. You only show excerpts from the main event, rather than the whole narrative. It\u2019s all about building suspense and intrigue without giving away too much. You\u2019re hinting at a big moment rather than revealing it.<\/p>\n
A trailer provides more information about what you are trying to promote. A trailer often tracks the general narrative, and gives away the plot to a certain extent. Usually a little lengthier than a teaser, trailers leave viewers with clear expectations for what they will get out of watching or participating.<\/p>\n
Content snippets are literally taking clips of your larger piece of content and selecting bite-size portions to push out to attract viewers. These snippets are very short clips or soundbites designed to grab viewer attention. For instance, clips that loop particularly well are perfect for this purpose.<\/p>\n
All of these content types are great for sharing on social media as well, but you\u2019ll have to plan your shot to accommodate the varying sizes. Watch our How To Video episode on optimizing for social<\/a> to learn more.<\/p>\n Great teaser content should contain each of the following three elements. A hook, offering a solution, and a call-to-action.<\/p>\n If you can\u2019t quite fit it all in one teaser video, consider making a series of them, each contributing a different element. You can also use copy in the post on social media or on the webpage where you\u2019re sharing your video to the same effect. Or, you can use video marketing tools, like in-player calls-to-action<\/a> or custom post-play screens<\/a> to deliver the full message.<\/p>\n The first few seconds of your video are crucial to hooking your audience. There are different ways to accomplish this, and the right choice has to align with your brand, content, and the event or video you\u2019re promoting.<\/p>\n By quickly establishing expertise, you\u2019ll pique viewer interest and make them want to hear what you, or the subject of your video, has to say. You don\u2019t necessarily have to be a celebrity or renowned expert. Simply explaining who you are and why you\u2019re qualified to speak on a subject is a great place to start.<\/p>\n If your video features a dramatic moment, lead with it, or the build-up to it, to create a suspenseful feeling for your audience. They\u2019ll be excited to see what comes next. We accomplished this in the teaser below for our post on Producing a Compelling Video Without Dialogue.<\/a><\/p>\nElements of a Great Teaser Content<\/h2>\n
Strong Hook<\/h3>\n
Thought Leadership<\/h5>\n
Action Sequence<\/h5>\n