{"id":562,"date":"2016-12-19T16:47:21","date_gmt":"2016-12-19T21:47:21","guid":{"rendered":"http:\/\/52.90.43.4\/?p=562"},"modified":"2022-01-27T14:05:04","modified_gmt":"2022-01-27T19:05:04","slug":"how-to-stay-relevant-using-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/how-to-stay-relevant-using-video.html","title":{"rendered":"How to Stay Relevant: Using Video to Reach a New Audience"},"content":{"rendered":"

If your brand needs to connect with a new audience – or even reconnect with an old one – there\u2019s no better way than video. Whether\u00a0you recently changed your core message, introduced an exciting new product range, or want to engage with an entirely new target market, video will enable you to stay relevant. Even better, your audience can\u00a0enjoy, take part in, and share your message.<\/p>\n

In this blog post, we\u2019re going to share tips on doing exactly that. We’ll walk you through how to define\u00a0what your brand stands for using video; reflect\u00a0your customers’ needs; and when and how to communicate with them using video.<\/p>\n

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(Re)Define your true voice<\/h2>\n

Do you have a sneaking suspicion your brand has lost its voice or become confused about what it stands for? Or, you might feel that you simply don\u2019t know how to find and connect with a new audience.<\/p>\n

The good news is that with a little thinking, some research, and a carefully planned video marketing campaign, you can reclaim what your brand stands for.<\/p>\n

We\u2019re going to let you into a secret – producing a video makes you sit down and consider what your brand is all about. It sounds basic, but during the day to day running of a business, it can be hard to find time to consider your core message.<\/p>\n

It\u2019s natural that as a business develops, its message changes. The pre-production phase of creating a video is an opportunity to think about your brand, products or services, your target audience, and their interests.<\/p>\n

Understand your audience<\/h2>\n

To make your video relevant, you need to understand your audience. If you\u2019re struggling to understand what makes them tick, then get out there and talk to them! Conducting audience research will be invaluable not just for your video, but for your brand\u2019s marketing strategy.<\/p>\n

As a general rule, being a brand that\u2019s relevant to your target market means speaking their language. It also means your video should aim to reflect their interests, hopes, and needs.<\/p>\n

Once you can confidently answer the following questions about your audience, then you\u2019re ready to start planning your video:<\/p>\n