{"id":612,"date":"2017-01-30T17:14:41","date_gmt":"2017-01-30T22:14:41","guid":{"rendered":"http:\/\/52.90.43.4\/?p=612"},"modified":"2022-01-27T13:50:32","modified_gmt":"2022-01-27T18:50:32","slug":"the-best-way-to-make-authentic-videos","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/the-best-way-to-make-authentic-videos.html","title":{"rendered":"The Best Way to Make Authentic Videos"},"content":{"rendered":"

Authenticity is frequently\u00a0cited as an important part of successful video marketing campaigns. But, experts rarely share practical advice on what exactly constitutes an \u2018authentic\u2019 video, or how to make authentic videos.<\/p>\n

Often, this industry buzzword means videos that feature real people rather than actors. Customer testimonials are not only more believable, they\u2019re usually\u00a0more compelling. <\/span><\/p>\n

In this post,\u00a0we\u2019re going to look at the most authentic type of video marketing campaigns – those featuring\u00a0real customers. We look at how to recruit the right \u2018real’ people, and how to get the best out of\u00a0them.<\/span><\/p>\n

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Does authenticity mean working with real people?<\/h3>\n

Not necessarily. You certainly can work with your customers if you prefer. But, don\u2019t fall into the trap of thinking that\u2019s the only way to make truly authentic video. <\/span><\/p>\n

Regardless of whether you\u2019re working with customers or not, the story is\u00a0the most important aspect of your video. Your video has to tell a story that resonates<\/a> with your audience.<\/span><\/p>\n

Understand your audience<\/h3>\n

We can\u2019t overemphasize the importance of understanding your target audience. To make sure that you have up-to-date, accurate data, put together a focus group to get to grips with: <\/span><\/p>\n