This year, brands have been challenged like never before to keep up with a rapidly changing environment in the face of several ongoing crises. In particular, the pandemic has presented significant difficulties for video marketing, and not just in terms of production, but also in terms of messaging and resonating with audiences. <\/p>\n\n\n\n
In this post, we dissect the approaches of Salesforce, Mailchimp, Microsoft, and Google to find important takeaways for your own campaigns.<\/p>\n\n\n\n
Many companies have been faced with significant crises this year, and navigating them has not been easy. Being in a leadership role can be especially stressful and trying when dealing with so much uncertainty.<\/p>\n\n\n\n
Salesforce recognized this need, and launched a series of live videos with different thought leaders to provide inspiration to those in need of guidance. Their Leading Through Change: Helping Business Manage Through Crisis<\/a> playlist contains dozens of in-depth, hour-long interviews that are packed with insights.<\/p>\n\n\n\n One favorite is an interview with Marriott to discuss how they adapted to a dramatic drop off in sales. <\/p>\n\n\n\n