Getting started with corporate video can feel really intimidating. Sets, equipment, scripting – there are a lot of moving parts. It can be hard to know where to begin.<\/p>\n
We’re here to tell you that it’s actually not\u00a0that bad. In fact, you can film plenty of\u00a0video\u00a0from where you’re sitting right now – at the office.<\/p>\n
We’ve gathered the top seven\u00a0types of corporate video perfect for filming in an office setting. We also included an overview of the gear you’ll need to produce\u00a0it. Keep reading to get inspired, and start cranking out video!<\/p>\n
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It doesn’t matter which industry you’re in. Chances are, you’re connected to a thought leader of interest to your target customers. As an added bonus, these types of videos are also great for employee education.<\/p>\n
The best part? Thanks to video, you don’t even have to be in the same room as your chosen expert.<\/p>\n
Reach out to a few people\u00a0with unique perspectives on the topic you’d like to address. Then, setup a video call with each individual so you can\u00a0ask their opinion on current events, or other issues pertinent to your customers.<\/p>\n
The goal is to get them talking<\/a>, not to get a scripted performance. Write down a few prompts to help the conversation along, and do some general research into their area of expertise to lend depth to your own contributions.<\/p>\n If possible, mix up the camera angle by setting up a separate camera that films you at your desk while the call is happening. Especially when you’re speaking, it’s a great way to change up the camera angle, or cover any edits.\u00a0If you need extra tips, read this post on nailing video interviews<\/a>.<\/p>\n So much can happen on the daily grind that it’s easy for teams to fall out of sync. Start recapping your progress on video, and share it with other members of your organization.<\/p>\n This video is much more scripted, but\u00a0should still be full of personality. It’s your chance to showcase your accomplishments, and plans for next steps.<\/p>\n If you’re part of a team, be sure to include them in the video. That way\u00a0they can have\u00a0a chance to share their perspectives as well. A mix\u00a0of voices\u00a0will help keep it lively\u00a0and engaging.<\/p>\n Remember, with corporate video, it’s all about showing rather than telling. Use a screen capture program to record clips of any relevant updates to your website. You can also mix in stock footage if needed. Another option is to convert a presentation to video, using a voiceover\u00a0where appropriate<\/a>.<\/p>\n If you use the latter two suggestions, be sure to appear in the video personally, even if it’s just at the beginning or end. The people you’re sharing it with will want to know who’s behind the video, and this will help put a face to the name.<\/p>\n Above all, be sure to share this type of corporate video securely<\/a>.<\/p>\n Whether it’s a common customer question, or a cool product\u00a0hack you recently learned, sharing it via video can really help get the word out. This type of corporate video seeks to inform and educate the viewer about an unfamiliar topic, product, or concept.<\/p>\n Determine the question\u00a0you want to address. Keep it very specific and narrow. This focus will help ensure viewers get what they came for, and leave confident they learned something new.<\/p>\n Whether you appear in the video, or rely on screen captures and stock footage is entirely up to you. It really depends on the topic\u00a0you’re addressing.<\/p>\n Try to stick to a minute or two at the most. Any longer, and you’ll likely lose your audience’s interest. Or, it could mean the\u00a0topic is too broad.<\/p>\n A moderate pace<\/a>, clear visuals, and a recap at the end are all key to getting instructional videos\u00a0right. These learning tools will help your viewers absorb the information, and remember it down the road.<\/p>\n You might publish\u00a0this video in\u00a0the help section of your website, include it in a blog post, or send it to interested parties directly via email. After all, educational videos can be highly effective marketing tools<\/a>.<\/p>\n With any exceptionally qualified candidate, your job is to convince them they want to work at your company just as much as it’s their job to convince you to hire them. That’s where recruiting videos can help.<\/p>\n Most due diligence about prospective employers happens online. If a candidate is researching your company, a video can help them understand your brand, and what it’s like to work for you. The goal is to make it clear they’d be silly not to take the job in a light-hearted and fun way.<\/p>\n Loop in other members of your team to get candid takes on what it’s like to be a part of the team. Write out a few questions in advance that might invite compelling answers. For instance:<\/p>\n Then, take\u00a0some simple shots of people going about their business in the office. Think making coffee, having a meeting, or talking on the phone. Capturing the day-to-day helps prospective candidates imagine themselves as a part of the team. Use this footage as b-roll to keep this corporate video\u00a0visually interesting.<\/p>\n For instance, this video from NewsCred<\/a>, a content marketing company, gives a really clear picture of what it’s like to work there. It also appears to have been filmed almost exclusively in their offices:<\/p>\n2. Weekly, Monthly, or Quarterly\u00a0Updates<\/h3>\n
The Concept<\/h4>\n
3. Instructional Videos<\/h3>\n
The Concept<\/h4>\n
4. Recruiting Videos<\/h3>\n
The Concept<\/h4>\n
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