{"id":666,"date":"2017-02-27T16:20:32","date_gmt":"2017-02-27T21:20:32","guid":{"rendered":"http:\/\/52.90.43.4\/?p=666"},"modified":"2021-03-01T14:40:06","modified_gmt":"2021-03-01T19:40:06","slug":"6-ted-talks-change-way-you-make-video","status":"publish","type":"post","link":"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html","title":{"rendered":"6 TED Talks That Will Change the Way You Make Video"},"content":{"rendered":"<p>Have you ever met someone who doesn\u2019t like TED talks? Me neither. It\u2019s where I turn when I want to learn from fascinating people who aren\u2019t afraid to shake things up. It\u2019s one of my favorite spaces online to get inspired, especially when it comes to exciting ideas about video making.<\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019re going to take a look at what the smartest people have to say about how we relate to the world around us, with reference to our businesses, video marketing, and engaging with our customers. Some of the ideas you can implement into your video marketing strategy almost immediately, others will inspire you to reconsider your approach to video.<\/span><\/p>\n<p><!--more--><\/p>\n<h3><b>Malcolm Gladwell: Choice, Happiness, and Spaghetti Sauce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In one of the most-watched TED talks on marketing, author Malcolm Gladwell demonstrates how understanding customer preferences &#8211; rather than telling them what they want &#8211; will increase sales. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Malcolm Gladwell: Choice, happiness and spaghetti sauce\" src=\"https:\/\/embed.ted.com\/talks\/malcolm_gladwell_choice_happiness_and_spaghetti_sauce\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Gladwell encourages us to diversify what we offer, and to celebrate that. Understanding that your product can\u2019t be all things to all people is key to a successful video marketing strategy. It\u2019s an approach that opens the door to exciting, varied video marketing campaigns that speak directly to highly targeted audience. By embracing your customers\u2019 tastes, you can talk <\/span><i><span style=\"font-weight: 400;\">to<\/span><\/i><span style=\"font-weight: 400;\"> them, rather than <\/span><i><span style=\"font-weight: 400;\">at<\/span><\/i><span style=\"font-weight: 400;\"> them. <\/span><\/p>\n<h3><b>Sheena Iyengar: How to Make Choosing Easier<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Is there ever such a thing as too much choice? Is it better to increase your customer base with a wide range of options? Or perhaps the best way is to focus on developing and selling the perfect product. Sheena Iyengar shares her own research on the dilemma of choice. I won\u2019t spoil it, but it\u2019s clear that the number of options your business offers has a direct impact on the success of your marketing efforts:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Sheena Iyengar: How to make choosing easier\" src=\"https:\/\/embed.ted.com\/talks\/sheena_iyengar_how_to_make_choosing_easier\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Iyengar argues that less is more, when it comes to choice. But, doesn\u2019t this contradict Malcolm Gladwell\u2019s message (see above)? We\u2019ve included both viewpoints in our list, as they will help you put together a video marketing strategy that embraces the points made by Iyengar and Gladwell. Carry out research to understand exactly what your customers want, produce a range of highly targeted videos showing them a small number of options, and let your audience deal with the detail at another time (perhaps on the website). \u00a0<\/span><\/p>\n<h3><b>Kevin Allocca: Why Videos Go Viral<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is one for any videographer who\u2019s ever wondered how some of the videos online ever went viral. They break all the rules of good video making, they\u2019re annoying, they don\u2019t share anything interesting, you really don\u2019t want to remember them\u2026 But somehow they\u2019ve got millions upon millions of views! Trends manager at YouTube Kevin Allocca has the answers when it comes to the best way to making viral video:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Kevin Allocca: Why videos go viral\" src=\"https:\/\/embed.ted.com\/talks\/kevin_allocca_why_videos_go_viral\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<h3><b>Seth Godin: The Tribes We Lead<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every brand needs to tell a story. It should be compelling, possibly humorous, maybe a tearjerker, and definitely memorable. If you haven\u2019t got an interesting brand story, it\u2019s going to be difficult to make good video. So before you pick up a camera, watch this TED talk. It\u2019s a persuasive account of using your marketing skills to promote your brand ethically while changing the status quo: <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Seth Godin: The tribes we lead\" src=\"https:\/\/embed.ted.com\/talks\/seth_godin_the_tribes_we_lead\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">If this speaks to you, then a good idea is to work with \u2018real people\u2019 &#8211; as opposed to actors &#8211; to share your story. Our blog post <\/span><a href=\"https:\/\/sproutvideo.com\/blog\/the-best-way-to-make-authentic-videos.html\"><span style=\"font-weight: 400;\">The Best Way to Make Authentic Videos<\/span><\/a><span style=\"font-weight: 400;\"> gives you lots of great advice. But, even if your brand doesn\u2019t give back on a day to day basis, what\u2019s important for videomakers to remember is that when it comes to grabbing your viewers\u2019 attention, a good idea will always appeal to them. <\/span><\/p>\n<h3><b>Rory Sutherland: Life Lessons from an Ad Man<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering rebranding your organization &#8211; or helping a client rebrand theirs &#8211; this is a must-watch. It\u2019s a 16 minute lesson in changing the perceived value of a product. Or, to put it simply, if you can persuade your customers to change how they regard a product, they\u2019ll want it: \u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Rory Sutherland: Life lessons from an ad man\" src=\"https:\/\/embed.ted.com\/talks\/rory_sutherland_life_lessons_from_an_ad_man\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not always necessary to make massive changes to the product or service you\u2019re offering. (Of course, that\u2019s assuming there are no serious flaws and that you understand your buyers.) Instead, use video marketing to enable your audience to see it differently. The conclusion is uplifting: \u201cWe need to spend more time appreciating what already exists, and less time agonizing what else we can do.\u201d It\u2019s all about seeing the value in what has already been creating, and tweaking it a little. If this sounds like advice that would make a difference to you, continue learning with our blog <\/span><a href=\"https:\/\/sproutvideo.com\/blog\/8-script-writing-tips-for-online-video.html\"><span style=\"font-weight: 400;\">8 Scriptwriting Tips for Online Video<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><b>Renny Gleeson: 404, the Story of a Page Not Found<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your website will have glitches from time to time. Even if your tech team is usually quick to pick up on errors and fix them, you\u2019ve still missed out on vital time connecting with your customers. In this short TED talk, Renny Gleeson sees this not as a missed opportunity, but as a chance to tell them more about your brand. The slideshow of funny 404 pages is unmissable! By using the 404 page as a creative space to host video, you can make your brand memorable for all the right reasons:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Renny Gleeson: 404, the story of a page not found\" src=\"https:\/\/embed.ted.com\/talks\/renny_gleeson_404_the_story_of_a_page_not_found\" width=\"500\" height=\"282\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/p>\n<h3><b>Takeaways<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With the expertise of the TED speakers, you can develop a deeper connection with your audience. A carefully executed video marketing strategy will enable you to influence your viewers to regard your brand as trustworthy, knowledgeable, and human. Here\u2019s a recap of the most important points:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">It\u2019s easy to start considering your buyers in terms of a \u2018customer base\u2019 and to make videos for customers rather than people. But, no one wants to be thought of as simply a buyer. Instead, think of your audience as individuals, with a range of preferences. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Don\u2019t give your viewers too much choice. You might want to use video to share all of your products, their amazing features, and the differences these will make to the audience. This will confuse them. Keep things simple in video and use your website for the detail. \u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">By all means, inform yourself about the best way to make popular videos, but don\u2019t be afraid to try something new. Sometimes a video that\u2019s completely unexpected, that breaks all the rules, is the one that goes viral. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">A good story about your brand will always get viewers\u2019 attention.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you\u2019re rebranding, don\u2019t forget the great aspects of your brand. Not everything has to be changed! Use video to focus your viewers\u2019 attention on what\u2019s amazing about your brand. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use every opportunity you can to make your audience love you. Error pages are a golden opportunity to engage with customers.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Have any TED Talks had an impact on the way you make video? Share them with the SproutVideo community below or on <\/span><a href=\"https:\/\/twitter.com\/sproutvideo\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">MIN TO READ<\/span><\/span> Have you ever met someone who doesn\u2019t like TED talks? Me neither. It\u2019s where I turn when I want to learn from fascinating people who aren\u2019t afraid to shake things up. It\u2019s one of my favorite spaces online to get inspired, especially when it comes to exciting ideas about video making. In this post, we\u2019re going to take a look&#8230;<\/p>\n","protected":false},"author":3,"featured_media":4817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_eb_attr":""},"categories":[11],"tags":[21],"feature":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 TED Talks That Will Change the Way You Make Video | SproutVideo<\/title>\n<meta name=\"description\" content=\"TED is one of the best spaces online to get inspired, especially when it comes to exciting ideas about video making. These talks will change your life!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 TED Talks That Will Change the Way You Make Video | SproutVideo\" \/>\n<meta property=\"og:description\" content=\"TED is one of the best spaces online to get inspired, especially when it comes to exciting ideas about video making. These talks will change your life!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html\" \/>\n<meta property=\"og:site_name\" content=\"SproutVideo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SproutVideo\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-27T21:20:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-01T19:40:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/02\/Blog_022717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/textercomm\" \/>\n<meta name=\"twitter:site\" content=\"@SproutVideo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laci Texter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\",\"name\":\"SproutVideo\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/SproutVideo\",\"https:\/\/www.instagram.com\/sproutvideo\",\"https:\/\/www.linkedin.com\/company\/sproutvideo\",\"https:\/\/www.youtube.com\/sproutvideo\",\"https:\/\/www.pinterest.com\/sproutvideo\",\"https:\/\/twitter.com\/SproutVideo\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2021\/07\/logo-mark_new.png\",\"width\":250,\"height\":318,\"caption\":\"SproutVideo\"},\"image\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\",\"url\":\"https:\/\/sproutvideo.com\/blog\/\",\"name\":\"SproutVideo\",\"description\":\"Video hosting for business\",\"publisher\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sproutvideo.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/02\/Blog_022717.jpg\",\"contentUrl\":\"https:\/\/d9pfvpeevxz0y.cloudfront.net\/blog\/wp-content\/uploads\/2017\/02\/Blog_022717.jpg\",\"width\":1320,\"height\":740,\"caption\":\"Man and Women\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html#webpage\",\"url\":\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html\",\"name\":\"6 TED Talks That Will Change the Way You Make Video | SproutVideo\",\"isPartOf\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/sproutvideo.com\/blog\/6-ted-talks-change-way-you-make-video.html#primaryimage\"},\"datePublished\":\"2017-02-27T21:20:32+00:00\",\"dateModified\":\"2021-03-01T19:40:06+00:00\",\"description\":\"TED is one of the best spaces online to get inspired, especially when it comes to exciting ideas about video making. 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